Growth hacking lessons for Start ups and Enterprises

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Meet the Experts Growth Hacking Lessons for Start Ups and Enterprise Presented by Jackie Lamping, Sr. Director of Growth Marketing Hiten Shah, Co-Founder and President of KISSmetricsHi welcome to AdRolls are you using the wrong attribution model webinar. Thanks for joining us today.

Key assumptions: you can tie investments to revenue; you can grow profitably or unprofitably

Key assumptions: you can tie investments to revenue; you can grow profitably or unprofitably

Key assumptions: you can tie investments to revenue; you can grow profitably or unprofitably

Key assumptions: you can tie investments to revenue; you can grow profitably or unprofitably

Key assumptions: you can tie investments to revenue; you can grow profitably or unprofitably

Growth Hacking Lessons for Startups and Enterprises AdRoll Webinar

Hiten Shahhnshah@gmail.com

doing business on the web FOR12 yearsfinding and solving marketing problemsWhat Marketing Felt Like

Now, Theres a Ton of Marketing Tools

January 2014January 20151,876 companies947 companies

What It Often Feels Like NowLots of Data in all the Tools You Use

http://kissmetrics.com/featuresYou Need to Optimize All Your Marketinghttp://kissmetrics.com/features

Marketing is now engineered, iterated upon and requires more technical chops than ever before.Lewis CarrollAuthor of Alice in Wonderland

If you don't know where you are going, any road will get you there.Lewis Carroll, Author of Alice in Wonderlandsimple rule of marketing

Figure out whats working.Do more of it.A simple framework for choosing what to do and improve

Find pages with high traffic and high bounce rate

http://google.com/analyticsFind pages with high traffic and low conversion rate

http://unbounce.comFind sources with high traffic and low conversion rate

http://hubspot.comFind ad campaigns with high impressions and low CTRhttp://adroll.com

Find opportunities based on user paths

http://kiss.ly/kmpathIncrease ConversionsBy A/B TestingDo a Happy DanceBut Watch it CloselyGet More TrafficSo You Can Start A/B TestingGet More TrafficSo You Can Do a Happy DanceHigh TrafficLow TrafficHigh ConversionsLow Conversions

A Few Growth Hacking Strategies For Any Budget!Hunt for A/B testing opportunitiesWhere do you have the most visitors, users, customers, emails, or notifications?

(More volume means shorter test duration) Common areas with large volume and high impact potentialWebsite TrafficEmail DigestsLanding PagesTrigger NotificationsApp InstallsCart AbandonmentWelcome EmailsFunnel Drop-OffWeb App OnboardingDormant UsersMobile OnboardingChurned CustomersLearn the why behind your data

Why?!Want.Discover if your web pages are effective at their goalhttp://qualaroo.com

Use exit surveys to learn why people bouncehttp://qualaroo.com

Use surveys to understand why people convertedhttp://qualaroo.com

Learn what frustrates people

Find people who dont do things and email thememail + surveymonkey

Not enough traffic? Need proof? Get videos of real users.http://peek.usertesting.com

Retargeting!!!

96% of individuals leave a website before converting49% of individuals visit a site 2 - 4 times before they actually make a purchaseRetargeting helps you easily get website visitors toCompete their purchaseGet back in the funnelRemember the brandView more contentFinish setting upand more Create lots of retargeting lists Use targeted copy for your ads Exclude specific audiences Rotate your ads weekly Align your messaging with your website Stop showing ads to people who convertQuick Retargeting Tips

Get Creative!!! Hiten Shahhnshah@gmail.com@hnshah

How can I help you?