Introduction to Growth Hacking: How start ups use lean strategies to build global brands

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  1. 1. Marketing Strategies for Lean Business Jill Quick 2 April | London Quick Marketing www.quick-marketing-co.uk Introduction to Growth Hacking How start ups use lean strategies to build global brands
  2. 2. What is it? A growth hacker lives at the intersection of data, product and marketing Aaron Ginn, blogger and growth hacker It is a set of disciplines learned through doing and out of necessity Dan Martell, founder of Clarity You cannot sprinkle growth on top of the product as an afterthought Blake Commagere, founder of Media Spike
  3. 3. Growth hacking uses
  4. 4. The hockey stick You need to develop creative strategies and unconventional tactics in order to dramatically increase users of your as cheaply as possible.
  5. 5. The poster child Ps I love you. Get your free Hotmail Created by Sabeer Bhataia , Jack Smith 1996 Going to go down normal route, billboards, adverts Timothy Draper had an idea to boost sign up using referral
  6. 6. The poster child
  7. 7. When you launch your product or service
  8. 8. The startup curve
  9. 9. Step 1 Product market fit
  10. 10. Step 1 Product market fit
  11. 11. Step 2 Find your growth hack *Source, Quick Marketing redesigned slide from @mattangriffel
  12. 12. Step 2 Find your growth hack *Source http://discuss.tractionbook.com/t/bullseye-resources-chapter-2/10
  13. 13. Step 2 Find your growth hack *Source http://discuss.tractionbook.com/t/bullseye-resources-chapter-2/10
  14. 14. Step 3 Going viral There are 3 levers to get people to share and drive conversions: Money Fame Access
  15. 15. Step 3 Going viral
  16. 16. Step 3 Going viral
  17. 17. Step 3 Going viral, other peoples networks
  18. 18. Step 4 Retention and Optimisation Acquisition Activation Retention Revenue Referral
  19. 19. Step 4 Retention and Optimisation
  20. 20. Step 4 Retention and Optimisation Acquisition Activation
  21. 21. Step 4 Retention and Optimisation Retention Revenue Referral
  22. 22. Step 4 Retention and Optimisation
  23. 23. Step 4 Retention and Optimisation Measure conversions at each step
  24. 24. Step 4 Retention and Optimisation
  25. 25. Step 4 Retention and Optimisation
  26. 26. Testing Tools
  27. 27. People to follow Twitter Dave McClure @davemcclure Dan Martell @danmartell Blake Commagere @commagere Sean Ellis @SeanEllis Ryan Holiday @RyanHoliday Mattan Griffel @mattangriffel Howard Kingston @howardvk Sofia Quintero @Sofiaqt Gabriel Weimbery @yegg Justin Mares @jwmares Websites www.smartinsights.com/managing-digital-marketing/growth-hacking/ https://growthhackers.com/ http://www.startupremarkable.com/ Books