Top Planning Resources

Activity interest of the people who said they read business reviews:

Identify the visibility of activities leading to and day-of the festival.

Research Conducted by Nic Icaza, Louis Jaime, Chloe VerHoef, Iris Wen

Lights Festival Website

Social Media

Television

23.2%

27.4%

17.9%

28 High Very Cold

17 MPH Wind

Those who have the Holiday Guide plan to participate

more frequently

Participation after arriving

Investigate consumers’ desired level of involvement.

Of consumers who rated excitement as

very important

81% did not participate in

in-store events.

Of consumers who rated fun and

enjoyment as very important

72.7% did not attend BMO Harris Bank Stage.

Of consumers who rated sense of

accomplishment as very important

90.3% did not participate in

the community art project.

Generate ways to further engage consumers

in the festival.

Activity interest of the people who said they do not read business reviews:

Not a resource for planning

Satisfied 18.3% Neutral 8.3%

Dissatisfied 3.3%

Very Dissatisfied 28.3%

Compare involvement of consumers’ to overall market segment activity.

Females 60% Males 32% Prefer not to answer 8%

48% Have Children 43% No Children 9% No response

Shop because of sales or special offers

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