Keep your Finger on the Pulse...

Watch Industry Blogs and Social Media, to help you understand what it is

that your prospects are looking at or having problems with, as it provides

hot topics that you know are going to get your newsletters noticed…

To the point!Always keep your copy clear and concise, as the easier and quicker it is

for your prospect to understand what it is that you want them to do,

the more likely it is that they will do it! AnimationDon’t worry I’m not talking about a full blown Disney cartoon, just use

a bit of movement, like making the ‘Call to Action’ button jump, or make

something happen next to an important area to catch your reader’s eye.

Cont...

Nobody is PerfectSo often I meet Business Owners that insist on writing the perfect piece

of copy and end up missing deadlines or even worse, never sending anything

out. Look at each article you write as a stepping stone to get you closer

to your goal, and always Test and Measure so that you can

improve each time and have confidence that you are

delivering content that is genuinely ‘Brilliant’!

Personal Text Only Sending the occasional Email that looks and sounds like it has come from

you personally, usually gets brilliant conversion rates as your prospects

do not think that they are being mass Marketed to. This is a Brilliant trick,

just don’t do it too often…

Call To Action This is the most important part of any piece of Marketing as it tells your

prospect what you want them to do. That being said it is often overlooked.

You should make sure that it is relevant, compelling and

links to a landing page that will drive your readers into

your Sales Funnel.

Create a sense of Urgency

Let’s face it, the objective of most Email Marketing is to increase Sales. By

creating a sense of urgency in your Call to Action, prevents your readers from

putting off what it is you want them to do. Try adding a time scale such as

“Only one day left!”. A deadline is a powerful psychological motivator that

kick starts the readers fear of missing out and will boost your conversion rates.

A Picture = 1000 Words

A well chosen image can have far more impact than a page of text, as the

majority of readers simply scan Emails. So, make it easy for them by using an

eye catching image that supports and highlights your message.

How to Write

Email Content`Brilliant'`Brilliant'

Added Value Content

Instead of creating sales materials, try creating free content that builds trust

and confidence with your readers, such as ‘how-to guides’ and ‘top tips’. This

establishes you as an expert in your field and moves your customers’ buying

decision away from price and back to your brand values.

Less is More!Especially when your readers are scanning content, try cutting out pretty

much everything apart from 2 or 3 descriptive bullet points with a ‘read more’

at the end, that links to your blog …

Google have been successfully doing this for the past few years!

Do you want to Email MarketSMARTERFind out about our brilliant workshops @

www.popcornmail.co.ukand see past attendee videos on the blog!

Call To Action This is the most important part of any piece of Marketing as it tells your

prospect what you want them to do. That being said it is often overlooked.

You should make sure that it is relevant, compelling and

links to a landing page that will drive your readers into

your Sales Funnel.

How to Write

Email Content`Brilliant'`Brilliant'