Getting SEO & Sales Results From Your Content Marketing

Getting SEO & Sales Results

From YourContent

Marketing

“Nikon D800 replacement imminent”

Why Create,Publish & Distribute Content?

Reach

Traffic

Twin Audiences

Likes

Voicing Interests

Optimise for

Keywords

Instant Actions

Results-Focused

Why Create, Publish & Distribute Content?

Traffic Quality

Offer Value

Target Audience

Optimise for

Intent

Relation-ships

Removing Doubt

Aiding Decisions

User-Focused

Why Create, Publish & Distribute Content?

It’s not about what you want yourtarget audience to know about, or whatinterests you.

Results-Focused vs User-Focused

It’s not about what you want yourtarget audience to know about, or whatinterests you.

Results-Focused vs User-Focused

It’s about what your target audience

wants to know about and what

interests them.

Content for SEO & Sales

Content for SEO?

SEOGenerate Links

Traffic

On-Page Metrics

Social Signals

Keyword Relevancy

Content for Sales?

SalesAid Decisions

Remove Doubt

Explain & Inform

Drive Actions

Build Relationships

Data Capture

Content for SEO vs Content for Sales

ContentforSEO

Content for

Sales

Does your content end

a search?

The ‘2 Birds, 1 Stone’ Approach

The ‘2 Birds, 1 Stone’ Approach

SEO & Sales

Solve Queries

Tailor the Experience

Earn LinksHave a

Sticky Site

Quality not Quantity

‘Best in Show’

How to Produce

Content for SEO & Sales

3 Steps to Creative & Consistent Content

AudienceInterests & Doubts

Content Solution


Content Solution


• Recently engaged

• Primarily 25-40

• Male or Female

• Already booked a venue

• Enthusiastic but time-poor

• Limited photography knowledge

• First experience of booking


Audience


Content Solution



• What happens on the day?

• How many hours?

• Getting along?

• Costs & Add-ons?

• Image rights?

• Venue experience?

• Photo style? Interests & Doubts


Content Solution


• Wedding Photographer Day Plan

• Guide to Wedding Photo Image Rights

• Guide to Wedding Photography at Venue X

• Portfolios

• Style Guides


Content Solution

Equity Partner vs Salaried Partner

Key Takeaways

Creative, Valuable Content or Content Clutter?

End a Search

Target Audience

Focus

Offer Value

Build Relation-

ships

Help Make

Decisions

Remove Doubt