Embed Size (px)
Citation preview
Video #2 -‐ Getting Started on Your SEO Program Free SEO Training Roadmap Video Series
Copyright – 2011 SEO Training SW
1
With all the recent news stories in the media today about how a few Internet Marketing firms used questionable tactics in promoting their clients website and then the fall out that resulted, has left many people wondering what search engine optimization is all about. So in this video we will dispel some common misconceptions about search engine optimization and show you what SEO is all about. If you are trying to game the search engines, you are also going to be gaming your users.
This tactic may have worked well in the early days of SEO, when someone would figure out part of the algorithm and than use some automated program that would fool the search engines with a doorway page or some code on your website, but the search engines and your users have become wise to these tactics and they will shun you. Today, SEO is about creating a long-‐term business strategy that involves ongoing content development, ongoing link building and making your website the very best it can be for both the visitors and the search engines who are coming to your website.
Video #2 -‐ Getting Started on Your SEO Program Free SEO Training Roadmap Video Series
Copyright – 2011 SEO Training SW
2
Sounds all so easy right? Well it is, once you understand a few simple concepts that will help you understand who your perfect audience is, what their needs are, what they are searching for and then providing the content on your website that fulfills their needs. To understand this concept you need to understand who your audience is; they are real people and not some search engine robot.
Video #2 -‐ Getting Started on Your SEO Program Free SEO Training Roadmap Video Series
Copyright – 2011 SEO Training SW
3
These people are searching for information or products you have on your website or maybe of a question they have, or a problem that they need solved or maybe they are even shopping for a particular product or service.
Therefore you need to put yourself into their mindset to fully understand and to identify the various keywords and keyword phrases that they will be typing into Google. Then keep your perfect customer in your mind constantly as you create the various forms while you develop your website.
Video #2 -‐ Getting Started on Your SEO Program Free SEO Training Roadmap Video Series
Copyright – 2011 SEO Training SW
4
What you’re ultimately trying to achieve with your SEO program is to provide your perfect customer with exactly what they are searching for and the way you do that is by making your content available to them and to the search engines as well as answering their questions, solving their problems and/or fulfilling their needs When you look at Search Engine Optimization in this way you can see that there is no need to either sell you or your customers short or game the search engines. In fact the search engines can change their algorithm all they want and it will not effect the targeted traffic that you will get to your website, because you’re shooting for relevancy, rather then a magic bag of tricks. In our following videos we will walk you through the process of Search Engine Optimization and Internet Marketing as we help you develop your own SEO Roadmap to success.
Video #2 -‐ Getting Started on Your SEO Program Free SEO Training Roadmap Video Series
Copyright – 2011 SEO Training SW
5
SEO Training SW – Your SEO Roadmap to Success
Thank you for watching our free SEO Training videos and downloading this PDF on Getting Started On Your SEO Program. If you found our videos helpful or should you have any comments, suggestions or questions we would ask that you let us know by sharing your thoughts on this page: http://www.seotrainingsw.com/getting-‐started-‐seo/ We also provide more advanced training through our more advanced online video based training, in person workshops, teleseminars, and even 1 on 1 consulting. For more information about our training and/or consulting services please visit our website at http://www.SEOtrainingSW.com or email u [email protected]
