What makes you findable

Sophie MasséDigital StrategistReineduweb.blogspot.com

SEO

What’s SEO

Everything thatMakes you findable

A definition

Search Engine optimization improves your engagement with internet users and search engines

Of all digital marketing initiatives, SEO has the best ROI

It’s content, links, code, social media It’s onsite and offsite

IDEA KEYWORDS

research CREATE

content USE the code

Getting started

Today we start with onsite SEO using officePro

Content first

Search Engines index pages, not websites, they index text. Your onsite optimization starts with a page.

Well structured text always wins

Semantics of the code

Onsite SEO is done with a basic knowledge of HTML (HyperText Markup Language). It is use to format the text like we use fields in a database.

TITLE : Use your keywordsMETA KEYWORDS: the essentials of your page

META DESCRIPTION: use it as an ad to get users to come to your site

H1, H2, H3 : titles of your sections

SERP

AuthorshipPictureNameLink to Google+In how many circlesDate

Title Tag

Meta description

URL

Content is

Text

This is just the begining