1. ii I igzna-H . av i . r7.- x it s be L: l=: i;'~. . : .iJ. J;: ;Tl. E: MN Search Search Snippets #15: Link Building in 2014 7/30/2014 '5'~"l . "~"? 5 @a| |iegrayfree I #MNSearch

2. u. .. . ._. ,.$. M.l . m.T_ 1, . __, ..o . n.. .s. ; . -.~ c. ..1.11.. Allie (Gray) Freeland PR Director 6 . :2 @a| |iegrayfree

3. What's On Tap 3 Converge the practices of public relations and SEO to build juicy, authoritative news links. 0 Link reclamation 0 Co-marketing 0 Press releases 0 Contributor joumalisrn Tools and fundamental skill set you need for getting INK and LINKS. n @a| |iegrayfree I #M NSearch

4. We Are All In This Together 3. The goal of public relations is to create attention, awareness, and trust by getting other people to talk about your brand. The goal of SEO now is to create attention, awareness, and trust by getting search engines to rank your content favorably. Even the process is now similar: reaching out to relevant publications, making a timely, targeted and relevant pitch, and providing great content for the publisher's audience. '7'? T: I- 3 @a| liegrayfree I #MNSearch

5. Link Reclamation a Sharing is caring. .. As a PR professional, you likely have a long list of media placements you've obtained. When was the last time you shared that list with your SEO team? Where to Start: Give the list of old placements to your SEO team and have them contact the outlets, Boolean search terms within Google, monitoring tools via Meltwater/ Cision/ Vocus. n @a| |iegrayfree I #MNSearch

6. Co-Marketing Campaigns ; socur. ii? " wwwiaoquireoom . -; Search is our CRAFT Q IIARN non ADOUTCONTINV Iluutlrwc AV Muuuiuo uoacmw COM (5 Survegnonkeg """'""' . ,~g. ... .. . Co-marketing = 'IWo+ brands to work together create cobranded offer, campaign, study, or content The retum = Companies share resources, piggybacked brand awareness, and capitalize on shared results Where to Start: Find potential partners with the jet stream you need, identitfy goals, create assets, pitch, and place. n @a| |iegrayfree I #M NSearoh

7. Press Release g "E REUTERS ' "- ~~ ~' v C1earVoice Launches to Showcase Digital Content Authority (| oarV'akI launches In hen-an Dhknl Count Aulhcrly . ml plaliorm bull to .2-. u. . no and piumm ovn . n ad in. .. .11. . nlunrnt Km. nlm. -g rnrrl: .( Releases that are optimized to include multimedia assets, social channels, and are keywordrichwhile also having the fundamental principles of being newsworthy, relevant, and timely will get picked up. Where to Start: 1.) Create a list of keywords to target within future releases 2.) Select a Google-friendly distrubution service 3.) Write the release and optimize using 3-5 percent keyword integration 4.) Publish the release on your own domain, then wire service 24 hours after. m @a| liegrayfree I #M NSearch

8. Contributor J oumalism a You can't rely on pitching 100% of the time; become a publisher yourself! If you are a good writer, start writing one post per week on publications with similar readership as your business core audience. .. If you are a crappy writer, use tools like ClearVoice to nd authoritative writers in your space. Perfect your pitch: Be unique, transparent, real detailed, and professional include concept and/ or full article Target publications with contributor models (CMS access, baby! ) n @a| liegrayfree I #MNSearch

9. PR/ SEO Tools Existing ham-1 um- um < l-3' ProfNet' PR Nut-. s-. :Ic' my. run ProfNet Connects Joumalists to Expert Sources. . :s. -an cows: Ca'rnVeooCa-VI: cnwy ~g. r.. ~ r-u uu: ao. m A-Yv"Dt. i Done *0 roowtsv 30.: on Agtrsuiac-zgnuaymar-namuwwmquo r. ~vum. u-va. ~a-. ovmr-up-i mu; -vruampruuuugcigazo, Damn-. -o-av-an lav: -.Ar. o'-vvw swung-vi 'v->0-*9vvcu: no-vunnzb-tgmrvnavionbo . aszn. :-in . .ngsu. -un. . < an 7: muooo