Copyright 2011 Research and Management. All rights reserved. SEO vs. Conversion • SEO can generate traffic, but… • ..The traffic might be of a kind that doesn’t generate leads why? • The optimized search terms don’t fit what the actual prospects are looking for! • Conclusion: conversion should be a major consideration for SEO campaign planning www. wsi sales makers .com
SEO vs. ConversionSEO can generate traffic, but..The traffic
might be of a kind that doesnt generate leads why?The optimized
search terms dont fit what the actual prospects are looking
for!
Conclusion: conversion should be a major consideration for SEO
campaign planning
www. wsi sales makers .com
Copyright 2011 Research and Management. All rights
reserved.Content BlueprintSEOKeyword ResearchSearch Phrases
Post and link backConversionPersonasQuestionsCalls for
actionCategories
Grow live
Website Framework
Content Blueprint
Copywriting
Optimized Content
www. wsi sales makers .com
Copyright 2011 Research and Management. All rights reserved.
Copyright 2011 Research and Management. All rights reserved.
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