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NEW ORLEANS, LA DMA
When the levee in New Orleans’ Lower
Ninth Ward was destroyed by
Hurricane Katrina in August 2005, 80%
of the city experienced severe flooding.
As a result, more more than 270,000
sought the assistance of the Federal
Emergency Management Agency
(FEMA) and over 1 million in the region
were displaced by the storm.
When it came time to rebuild the city,
thousands of Hispanics relocated to
New Orleans where they could take
advantage of vast employment
opportunities in construction. This
caused such a significant shift in the
demographic makeup of the city’s
population that it led to what many have
referred to as “New Orleans’ post-
Katrina identity crisis.”
Today, some things are back to the
way they were before the 2005 storm.
New Orleans’ levee sits along the
Industrial Canal in the Lower Ninth
Ward again, and the city is a hallmark
of multiculturalism, hosting immigrants
from France, Germany, Mexico, Ireland
and many countries in Africa and the
Caribbean. Heavy concentrations of
individuals of Acadian, or French
Canadian, descent live in cities such as
Thibodaux, Houma and Galliano.
The DMA’s Hispanic population is still
booming, and has more than doubled
between 2000 and 2015. During the
same period, the size of the Asian
population has witnessed a 29%
increase, making it the DMA’s second
fastest-growing minority group. The
Black population is the largest minority
group in the DMA and makes up
nearly one-third of the total population.
Population 2015 Ranking 2015 Population
Total 52 1,720,017
Hispanic 66 136,804
White non-Hispanic 60 981,126
Black non-Hispanic 19 519,334
Asian and P. I. non-Hispanic 50 40,083
*P.I. = Pacific Islander
NEW ORLEANS, LA DMA
12%
18%
37%
20%
13%
Percent Black Households by SES Level
Socioeconomic Status A
Socioeconomic Status B
Socioeconomic Status C
Socioeconomic Status D
Socioeconomic Status E
Nearly 40% of Black households are classified as
SES C and have an annual income between
$30,000 and $75,000.
ZIP Code Pop. Count: Acadian/Cajun Ancestry
70301 835
70364 800
70345 780
70394 521
70373 512
70363 375
70374 332
70360 294
70094 283
70072 263
70344 254
70354 246
70123 205
70433 190
70068 182
70065 170
70003 157
70357 151
70377 151
70001 145
Top 20 ZIP Codes by Acadian/Cajun Ancestry
3%
64%
31%
1%
Hispanic
White non-Hispanic
Black non-Hispanic
Asian and Pacific Islander non-Hispanic
Today, nearly one-third of the total population is Black
non-Hispanic; however, between 2000 and 2015 the growth rate of this segment has decreased over 10%.
NEW ORLEANS, LA DMA
P. 888.211.9353 | E. [email protected] | URL. www.geoscape.com
Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2015
The Designated Market Area (DMA) boundaries are defined by Nielsen.
Socio-Economic Status (SES) is a Geoscape proprietary
Culture Code® that comprises a blend of income, education,
occupation and housing characteristics. SES helps identify
consumer purchasing power and preferences.
Households are grouped into common segments as an A-E
index or percentile ranking (values 1-100) by ZIP Code,
Census Tract or Block Group. "A" and "100" are the highest
levels of socioeconomic status while "E" and "1" are lowest
levels.
A concentration of Black households
with an annual income between $50,000
and $120,000 is located in ZIP code 70355 within Gheens, Louisiana.
NEW ORLEANS, LA DMA
This Market Snapshot is produced by Geoscape using the Geoscape Intelligence System (GIS) and the American
Marketscape DataStream™ Series 2015 and Consumer Spending Dynamix™ Series 2015.
For a FREE test drive of GIS, point your browser to: http://gis.geoscape.com/testdrive/
Copyright 2015 © All rights reserved. Reproduction rights are granted provided the material is reproduced in its
entirety and sourced to Geoscape and the American Marketscape DataStream, Series 2015
P. 888.211.9353 | E. [email protected] | URL. www.geoscape.com
Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2015
The Designated Market Area (DMA) boundaries are defined by Nielsen.
The heaviest concentrations of individuals of Acadian descent are
located in cities such as Thibodaux, Raceland, Houma and Galliano.
