13
1 Georama © 2014

Georama: Chicago AMA's Evening With Experts 10-7-14 event: Creating a Customer Centric Mobile Strategy

Embed Size (px)

DESCRIPTION

Georama teamed up with United Airlines in a marketing mashup that focused on customer centric mobile strategizing at Chicago AMA's Evening With Experts event Oct. 7, at 1871.

Citation preview

Page 1: Georama: Chicago AMA's Evening With Experts 10-7-14 event: Creating a Customer Centric Mobile Strategy

1 Georama © 2014

Page 2: Georama: Chicago AMA's Evening With Experts 10-7-14 event: Creating a Customer Centric Mobile Strategy

Highly Connected (across multiple devices)

Overwhelmed (lots of brands vying for their attention)

New level of expectations

Today’s  Customer

2 Georama © 2014

Page 3: Georama: Chicago AMA's Evening With Experts 10-7-14 event: Creating a Customer Centric Mobile Strategy

The basics (fast, easy, appealing, etc.)

+ Differentiate (incremental vs significant)

Personalize (simple vs advanced)

Wow factor

Measure| Learn | Improve

To  Stand  Out

3 Georama © 2014

Page 4: Georama: Chicago AMA's Evening With Experts 10-7-14 event: Creating a Customer Centric Mobile Strategy

Georama is an interactive travel discovery platform. We provide SaaS solutions to hotel groups, airlines, tourism organizations, and

more. We will soon be launching a new B2C play as well.

What  is  Georama?

4 Georama © 2014

Page 5: Georama: Chicago AMA's Evening With Experts 10-7-14 event: Creating a Customer Centric Mobile Strategy

Plan-Book-Share on a Map

Where  We  Started

5 Georama © 2014

Page 6: Georama: Chicago AMA's Evening With Experts 10-7-14 event: Creating a Customer Centric Mobile Strategy

6

Personalized vacation recommendations based on interests and preferences

Our  Pivot

Page 7: Georama: Chicago AMA's Evening With Experts 10-7-14 event: Creating a Customer Centric Mobile Strategy

Georama’s virtual experiences solution provides the ability to virtually explore a destination in real-time via a guide.

Our  Latest  Product

7 Georama © 2014

Page 8: Georama: Chicago AMA's Evening With Experts 10-7-14 event: Creating a Customer Centric Mobile Strategy

External  Example

8

Page 9: Georama: Chicago AMA's Evening With Experts 10-7-14 event: Creating a Customer Centric Mobile Strategy

•  Several applications (travel inspiration, campus tours, more) •  Differentiated product •  Real-time, personalized marketing (in a visual way) •  Buzz worthy •  Big social impact

Result

9 Georama © 2014

For Clients: •  Live marketing •  Direct customer interaction •  Brand engagement •  New insights •  Unique video content

For Users: •  Unique experience •  Engaging/fun •  Highly personalized •  Helpful for planning •  Cost savings

Page 10: Georama: Chicago AMA's Evening With Experts 10-7-14 event: Creating a Customer Centric Mobile Strategy

Marketing  as  a  Startup

10 Georama © 2014

Low or no budget Organic Marketing (Social Media, SEO, Content

Marketing, PR)

Page 11: Georama: Chicago AMA's Evening With Experts 10-7-14 event: Creating a Customer Centric Mobile Strategy

Georama  Facebook  Example

11 Georama © 2014

Page 12: Georama: Chicago AMA's Evening With Experts 10-7-14 event: Creating a Customer Centric Mobile Strategy

•  Focus on curation

•  Photos/visuals are key

•  Questions versus comments

•  Change it up (inspire, surprise, educate)

•  Measure and adapt

Our  Facebook  Learnings

12 Georama © 2014

Page 13: Georama: Chicago AMA's Evening With Experts 10-7-14 event: Creating a Customer Centric Mobile Strategy

Thank  You!    

www.georama.com  

13 Georama © 2014

www.facebook.com/georama @GeoramaTravel

Nihal Advani Founder & CEO

[email protected]