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Karnataka State Open UniversityMysore,Karnataka – 570006

In Association with BSAITM

SyllabusFor

Bachelors of BusinessStudies(BBA)

Semester - IICODE SUBJECT CREDITS

BBA-021 Organization Behaviour 4BBA-022 Business Communication 4BBA-023 Business Law 4

BBA-024Production & OperationsManagement 4

BBA-025 Financial Accounting 4TOTAL CREDITS 20

Semester - IVCODE SUBJECT CREDITS

BBA-041 Advertising Fundamental 4BBA-042 Business Policy 4BBA-043 Financial Reporting 4BBA-044 E-Commerce 4

BBA-045 Project Management 4TOTAL CREDITS 20

Semester - VICODE SUBJECT CREDITS

BBA-061 Management Information System 4

BBA-062 Quality Management 4

BBA-063Management of FinancialInstitutions 4

BBA-064 Consumer Behavior 4BBA-065 Project Report 4

TOTAL CREDITS 20

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Bachelors of Bussiness Studies (BBA)

Semester – ICODE SUBJECT CREDITS

BBA-011 Principal of Management 4BBA-012 Marketing Management 4BBA-013 Managerial Economics 4

BBA-014 Introduction to Computers 4BBA-015 Communication Skills 4

TOTAL CREDITS 20

Semester – IIICODE SUBJECT CREDITS

BBA-031Mathematics for Business &Economics 4

BBA-032 Logistics Management 4BBA-033 Human Resource Management 4BBA-034 Introduction to Internet 4

BBA-035Entrepreneurship & SmallBusiness Management 4

TOTAL CREDITS 20

Semester – VCODE SUBJECT CREDITS

BBA-051 Corporate Legal Framework 4

BBA-052Security Analysis & PortfolioMgmt. 4

BBA-053 Advertising & Sale Promotion 4BBA-054 Training & Development 4BBA-055 Business Environment 4

TOTAL CREDITS 20

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Detail e d Syllab u s:

Semester - I

Section-I Principal of Management

UNIT 1: Conceptual Framework of Management Management Defined, Components of Management, Features of Management, Functions of Management, Nature of Management, Levels of Management,

UNIT 2: Administration and Management, Management as a Profession, Significance of Management from the Point of View of Modern Business Operations

UNIT 3 : Evolution and Foundations of Management Theories Introduction, The Classical Organisation Theory, Neoclassical Approach or Theory, Facts Discovered through Hawthorne Experiments, Systems Approach to an Organisation, Modern Organisation Theory is Fundamental in Nature, Modern Organisational Theory: An Appraisal

UNIT 4: Management Planning Process Planning Process, Objectives and its Characteristics, Policy and itsMeaning, Procedure Defined, Distinction between Policies and Procedures, Forecasting and its Various Aspects

UNIT 5: Organisation Meaning, Importance, Principles and Types Organisation: Meaning and Definition, BasicElements/Steps/Features of an Organisation, Nature of an Organisation, Importance of an Organisation.

UNIT 6: Principles of an Organisation, Formal and Informal Organisation, Span of Control, Departmentation— Meaning, Types of Departmentation, Key Factors in Departmentation

UNIT 7: Types of an Organisation Introduction, The Line Organisation, The Line and Staff Organisation, The Functional Organisation, The Project or Matrix Organisation, Distinction between Organisations, The Need for Committee Form of an Organisation

UNIV 8: Understanding Organisation-structure and Designs Introduction, Organisation Defined, Consequencesof Poor Organisation, AMA's Ten Commendments of Good Organisation,

UNIT 9: Principles of Objective, Process of Organising, Functions of Organisation, Organisational Design, Division of Labour or Principle of Specialisation

UNIT 10: Types of Authority Introduction, Sources of Authority, Decentralisation of Authority, DistinctionBetween Delegation and Decentralisation, Factors Determining the Extent of Decentralisation,

UNIT 11: Advantages of Decentralisation, Limitations of Decentralisation, The Technique of Decentralisation, Organisation Charts

UNIT 12: Delegation of Authority Meaning of Delegation, Formal and Informal Delegation, Characteristics of Delegation, Limitations of Delegation, Process of Delegation, Merits of Delegation, Principles of Delegation, Weaknesses of Delegation

UNIT 13: Communication Communication Defined, Elements of Communication, Characteristics of a GoodCommunication, Objectives of Communication, Importance of Communication,

UNIT 14: Principles of Effective Communication, Obstacles/Barriers in Communication, Advantages andDisadvantages of Verbal and Written Communication, Measurement of the Success of Communication

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UNIT 15: Motivation Defined, Importance of Motivation, Relationship of Motivation with Efficiency of theWorking Force, Positive and Negative Motivation,

UNIT 16: Principles of Personnel Motivation, Human Needs, Maslow’s Theory of Motivation,UNIT II: OrdinaryDifferential Equations and Applications

Reference Books:-1. Total Quality Management in Education by Sallis Edward (Associate Principal Brunel College of

Technology Bristol) and Edward Sallis (Paperback - May 1, 2002)2. What Every Principal Should Know About Operational Leadership (v. 6) by Jeffrey Glanz (Paperback -

Nov 28, 2005)3. What Great Principals Do Differently: 15 Things That Matter Most by Todd Whitaker (Paperback - Nov

2002)

Section II: Marketing Management

UNIT 17: Marketing: Basic Concepts ,Meaning of the Functions of Marketing, Functions of Marketing, Characteristics of Modern Concept of Marketing, Seller’s Market, Buyer’s Market

UNIT 18: Meaning, Functions and Importance of Marketing, Management Meaning and Definition ofMarketing Management, Functions of Marketing Management,

UNIT 19: Principles of Marketing Management, Responsibilities of Marketing Manager, Meaning and Definitionof Marketing Mix

UNIT 20: Consumer Behaviour and Motivation, Meaning of Buying Motives, Buyer’s Behaviour, The DiffusionProcess, Meaning of Motivation Research, Stages of Buying Process

UNIT 21: Product and Product Policies ,Definition and Concepts of Product, Product Mix Defined, Concept ofLife Cycle of a Product, Product Planning, Product Line Policies and Strategies,

UNIT 22: Process of New Product Development, Procedure for Test Marketing, Product Simplification, ProductDiversification, Product Elimination

UNIT 23: Pricing Decisions, Price Policy and Strategy Meaning and Definition of Pricing Decision, Contents ofPrice Decision, Factors Affecting the Pricing Decision, Information Required by Price Setters,

UNIT 24: Methods of Determining Prices, Pricing in Different Stages of Life-Cycle of a Product,

UNIT 25: Meaning and Definition of Price Discrimination, Justification of Price Discrimination,

UNIT 25: Causes for Popularity of Non-Price Competition, Resale Price Maintenance (Maximum Retail Price)

UNIT 27: Channels of Distribution and Logistics ManagementUNIT 28: Meaning and Definition of Channels of Distribution, Functions of Channels of Distribution, Selectionof a Particular Channel

UNIT 29: Distribution Logistics, General Factor Affecting Logistics Choice, Physical Distribution in CertainIndustries in India,

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UNIT 30: Marketing Research and Market Segmentation Meaning and Definition of Marketing Research, Scope of Marketing Research, Sources of Collecting Marketing Research Data, Market Segmentation

UNIT 31: Sales Promotion Meaning and Definition of Sales Promotion, Importance or Advantages of SalesPromotion,

UNIT 32: Meaning and Definition of Personal Selling, Functions of Personal Selling, Merits or Advantages ofPersonal Selling , Sales Forecasting Meaning of Sales Forecasting, Objectives of Sales Forecasting, Limitationsof Sales Forecasting, Forecasting the Indian Context, Process of Sales Forecasting

Reference Books:-1. Marketing Management (13th Edition) by Philip Kotler and Kevin Keller (Hardcover - Mar 6, 2008)2. Marketing Management: Millennium Edition (10th Edition) by Philip Kotler (Hardcover - Jul 19, 1999)3. Marketing Management (12th Edition) by Philip Kotler and Kevin Lane Keller (Hardcover - Jan 1, 2006)

Section III: Managerial Economics

UNIT 33: Managerial Economics Nature, Scope and Concepts, Fundamental Nature of Managerial Economics, Appropriate Definitions, Basic Characteristics, Economic Analysis,

UNIT 34: Theoretical Concepts of Managerial Economics, Role of the Managerial Economist and Summary

UNIT 35: Demand Analysis Concept of Demand, Types of Demand, Demand Function and Demand Curve, Demand Elasticities, Demand Forecasting

UNIT 36: Production Analysis Introduction, The Production Function, Production Function: One Variable InputCase: Short-run Analysis,

UNIT 37: The Production Function with Two Variable Inputs, Changes in Input Prices, Returns to Scale, Empirical Production Functions

UNIT 38: Cost Analysis Cost Concepts, Cost-output Functions, Costs in the Short-run, Costs in the Long-run, Economies of Scale., Economies of Scope,

UNIT 39: Application of Cost Analysis, Break-even Analysis: Volume-Cost-Profit, Cost Functions: EmpiricalDetermination, Relevance of Cost Theory for Managers, Relevance of the Shape of Costs

UNIT 40: Price-output And Market StructureTheory of Pricing, Various Forms of Market Structures, Equilibrium of a Firm, Price Determination: Equilibrium between Demand and Supply,

UNIT 41: Pricing and Output Decisions under Perfect Competition, Pricing and Output Decisions underMonopoly

UNIT 42: Pricing Strategies Introduction, Multi Product Pricing, Price Discrimination, Pricing Methods inPractice, Government’s Control on Pricing

UNIT 43: Investment Decisions Introduction, Meaning and Significance of Capital Budgeting, Techniques orMethods of Investment Evaluation,

UNIT 44: Public Investment Decisions, Risk and Uncertainty

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UNIT 45: Firm Objective and Constraints Introduction, Theories of the Firm,

UNIT 46: Managerial Theories of the Firm, Behavioural Theories of the Firm, Value Maximisation, Firm'sConstraints

UNIT 47: Welfare Economics Introduction, General Equilibrium, Utility Analysis, Consumer's Surplus, Producer's Surplus, Pareto Optimality:

UNIT 48: Alternative Approach, Criteria for Welfare Judgements

Reference Books:-1. Managerial Economics by William Samuelson and Stephen G. Marks (Hardcover - Dec 29, 2008)2. Managerial Economics with Student CD by Christopher R. Thomas and S. Charles Maurice (Hardcover -

Mar 7, 2007)3. Managerial Economics by Christopher R. Thomas and S. Charles Maurice (Hardcover - Jan 27, 2010)

Section IV: Introduction Of Computers

UNIT 49: Structure of Computer Input/Output System, Central Processing Unit, Memory Unit, Logic Gates/ Circuits, BITS and BYTES,

UNIT 50: Number System for Data , Representation, Hardware and Software

UNIT 51: Hardware Concepts Motherboard, Input Devices, Output Devices, Storage Devices, Cards, Ports andCords, Powersupply

UNIT 52: Software Concepts Operating Systems, Concept of Programming,

UNIT 53: Types of Computer Language, Language Translators, Software Tools, System Software Utilities

UNIT 54: Windows - A Graphical User Interface, General Purpose Application Software, Special PurposeApplication Software

UNIT 55: Latest Trends in Information Technology, Emerging Information Technologies, Limitations ofComputers

UNIT 56: Introduction to DOS Definition and Importance of DOS, Loading DOS, Rebooting the Computer, Files and Directories in DOS,

UNIT 57: Referencing Files, File Naming Conventions, DOS Commands, Wildcards, Internal and ExternalCommands, Batch Files

UNIT 58: Computer Viruses: Attacks, Prevention and Cure Definition of a Virus, Virus Characteristics, What isSinister about Viruses, Virus History, and How Viruses are spread,

UNIT 59: Different Kinds of Virus, Damage Done by Viruses, Virus Prevention, Network and Viruses, NetworkProtection, Anti-virus in the Future

UNIT 60: Microsoft Word 2000 Starting of MS-Word, Start Working with Word Document, Opening of anExisting Document, Formatting the Text, Spell Checking

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UNIT 61: Microsoft Excel 2000 How to Start Microsoft Excel 2000, Components of Excel Window, StartWorking with Menu Options, Data Entry and Editing,

UNIT 62: Reversing / Reapplying Commands, Find Replace & Go to Options, Working with Toolbar, Resizing ofColumns and Rows

UNIT 63: Classification of Computers Supercomputers, Mainframes, Minicomputers, Clients and Servers

UNIT 64: Laptop Computers, Notebook Computers, Personal Digital Assistants (PDA's), Embedded Computers

Reference Books:-

1. Python Programming: An Introduction to Computer Science by John M. Zelle (Paperback - Dec 2003)2. Introduction to Computer Security by Matt Bishop (Hardcover - Nov 5, 2004)3. Introduction to Computers for Healthcare Professionals, Fifth Edition by Irene Joos, Ramona Nelson,

and Marjorie J. Smith (Paperback - Sep 3, 2009)

Section V: COMMUNICATION SKILLS

UNIT 65: Concord & Forms of Verbs Rule of Concord or Agreement

UNIT 66: Present Tense, Past Tense, Future Tense, Tenses with Since,

UNIT 67: The Future Tense in Adverbial Clauses, Tense in Sentences of Condition

UNIT 68: Idiomatic use of Prepositions and

Conjunctions UNIT 69: What is an Idiom, Idiomatic Use

of Prepositions UNIT 70: Words Followed by

prepositions,

UNIT 71: Structural Use of Infinitive, Gerund and Participles,

UNIT 72: The Participle, the Infinitive, Gerunds

UNIT 73: Common Errors in English Adjectives and Adverbs (Confused),

UNIT 74: Errors in the Use of Adjectives and Adverbs

UNIT 75: Punctuation, Capitalization & Comprehension Punctuation, Capitalization

UNIT 76: Good Manners, The Conjurer’s Revenge, The Home Coming, My Last Will and Testament

Unit 77: Vocabulary Building in English Language Useful Words for Expressing Ideas,

UNIT 78: Opinions and Emotions,Single Words for Phrases or Sentences,Derivations: Root Words,

UNIT 79: Prefixes and Suffixes,Antonyms and Synonyms,Nationality Words: Names of Countries and People

UNIT 80: Essay and Business Letter Writing Writing an Essay,Business Letters

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Reference Books:-

1. Messages: The Communication Skills Book by Matthew McKay (Paperback - Mar 3, 2009)2. People Skills: How to Assert Yourself, Listen to Others, and Resolve Conflicts by Robert Bolton

(Paperback - Jun 1986)3. The Hard Truth About Soft Skills: Workplace Lessons Smart People Wish They'd Learned Sooner by

Peggy Klaus (Paperback - Jan 22, 2008)

Semester - II

Section I: ORGANIZATIONAL BEHAVIOUR

UNIT 1: Basic Concepts of Organisational Behaviour Introduction, Defining Organisational Behaviour

UNIT 2: Administration and Organisational Behaviour, Fundamental Concepts of Organisational Behaviour

UNIT 3: Basic Approaches to Organisational Behaviour, Historical Development of Organisational Behaviour, Hawthorne Experiments, Elements of Organisational Behaviour System

UNIT 4: Perception, Attitudes and Values Introduction, Perception Defined, Attitude Defined, Functions ofAttitude, Value Defined, Value System,

UNIT 5: Why Should Managers Know and Understand Values?

UNIT 6: Work Values, Individual Behaviour

UNIT 7: Personality Development and Personality Theories the Meaning of Personality, Characteristics ofPersonality

UNIT 8: Types of Theories of Personality, Freud’s Psychoanalytic theory of Personality, Abraham Maslow’sHumanistic Theory of Personality

UNIT 9: Motivation Introduction, Motivation Defined, Nature of Motivation, Importance of Motivation, Maslow’s Need Priority Model, Theory X and Theory y, Herzberg’s two Factor Theory,

UNIT 10: Comparison between Herzberg and Maslow Models, Immaturity-Maturity Theory, Vroom’sExpectancy Theory Financial and Non-Financial Incentives

UNIT 11: Individual and Organisation Introduction, Concept of Individual-Organisation Conflict, Legitimacy ofOrganisational Influence, Discipline and Disciplinary action,

UNIT 12: Disciplinary action policy or Reinforcement, The Counselling Approach to Disciplinary Action

UNIT 13: Organisational Conflict Introduction, Meaning of Conflict, Are Conflicts Always Dysfunctional?

UNIT 14: Positive or Functional or Constructive Aspects of Conflict, Levels of conflicts, Managing the Conflicts

UNIT 15: Work Groups Introduction, Concept of Groups, Characteristics of Groups, How work groups are formed, Why work groups are formed, Types of Groups, Distinction between Formal and Informal Groups

UNIT 16: Group Dynamics Group Dynamics Defined, Behaviour in Groups, Importance of Group Dynamics, Group Cohesiveness Defined, Factors Influencing Cohesiveness, Group Cohesiveness and Productivity

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Reference Books:-

1. Organizational Behavior (13th Edition) by Stephen P. Robbins and Timothy A. Judge (Hardcover - Mar14, 2008)

2. Organizational Behavior by Michael A. Hitt, C. Chet Miller, and Adrienne Collela (Paperback - Oct 6,2008)

3. Organizational Behavior by John R. Schermerhorn Jr, Dr. James G. Hunt, and Dr. Richard N. Osborn(Hardcover - Jan 3, 2008)

Section II: Business Communication

UNIT 17: Nature of CommunicationProcess of Communication, Non-verbal Communication, The Role of Communication in the BusinessOrganisation,Introduction,

UNIT 18: The Frequency of Communication, Main Forms of Organisational Communication, CommunicationNetwork in the Organisation, Effects of Changing Technology

UNIT 19: Communication Process Communication is a Two-way Process, Process of Communication: Meaning and Concept, Elements of Communication, Importance of Effective Communication

UNIT 20: Communication Channels and Networks Types of Communication, Communication on the Basis ofDirection, Communication on the Basis of Way of Expression,

UNIT 21: Communication on the Basis of Organisational Structure, Communication Network

UNIT 22: Effects of Communication Network on Work Performance

UNIT 23: Management Communication Introduction, Management Communication: Meaning, Importance ofManagement Communication, Improving Management Communication

UNIT 24: Downward Communication, Importance of Downward Communication, Upward Communication, Improvement in Upward Communication,

UNIT 25: Communication in Specialised Groups, Communication with Worker’s Families

UNIT 26: Barriers to Effective Communication Introduction, Types of Barriers, External Barriers, OrganisationalBarriers, Personal Barriers, Steps to Make Communication Effective

UNIT 27: Effective Written Communication Introduction, Guidelines for Effective Writing, Writing Proposals,

UNIT 28: Format of the Contract Proposal, Sales Proposals, Business Reports, Business Letter Writing

UNIT 29: Effective Oral Communication and Public Speaking Factors Inhibiting Effective Oral, Communication, Problems in Oral Communication, Gateways to More Effective Communication,

UNIT 30: Principles of Information , Exchange in a Company, Oral Communication Skills, Listening Ability, Problems in Listening, Guide to Effective Listening, Committees and Meetings, Ten Commandments of Good Oral Communication

UNIT 31: Communication Feedback Systems Introduction, Feedback Defined

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UNIT 32: The Functions of Feedback, the Process of Interpersonal Feedback, Making Feedback Effective: GivingFeedback, Making Feedback Effective: Receiving Feedback

Reference Books:-

1. Messages: The Communication Skills Book by Matthew McKay (Paperback - Mar 3, 2009)2. People Skills: How to Assert Yourself, Listen to Others, and Resolve Conflicts by Robert Bolton

(Paperback - Jun 1986)3. The Hard Truth About Soft Skills: Workplace Lessons Smart People Wish They'd Learned Sooner by

Peggy Klaus (Paperback - Jan 22, 2008)

Section III: Business Law

UNIT 33: Business and its Environment Business and its Environment, What is Business? Legal Environment ofBusiness, Gaining Practical Experience

UNIT 34: Law of Contract Introduction, Meaning and Essentials of a Valid Contract, Proposal (or Offer) andAcceptance [SS.3-9], Capacity to Contract [Ss.10-12],

UNIT 35: Consent and Free Consent, Consideration [Ss.2(D), 23-25,185], Unlawful Consideration and Object[Ss.23-24],

UNIT 36: Contingent Contracts (Ss.31-36), Quasi Contracts (Ss.68-72) , Certain Relations Resembling thoseCreated by Contracts), Performance of Contracts [Ss.37-67], Different Modes of Discharge of Contracts [Ss.73-75]

UNIT 37: Contract of Agency Introduction, Definition of Agent and Agency, Different Kinds of Agencies, Classification of Agents, Duties and Rights of Agent

UNIT 38: Principal's Duties to the Agent and his Liability to Third Parties, Personal Liability of Agent, Termination of agency, Power of Attorney

UNIT 39: Law of Sale of Goods Introduction, Definition and Essentials of a Contract of Sale Goods and theirClassification

UNIT 40: Meaning of Price, Conditions and Warranties, Passing of Property in Goods, Transfer of Title by Non- owners (Ss. 27-30), Performance of a Contract of Sale of Goods,

UNIT 41: Unpaid Seller and His Rights

UNIT 42: Law of Negotiable Instruments Introduction, Meaning and Definition of a Negotiable Instrument, Certain Important Concepts and Explanations of Certain Terms

UNIT 43: Promissory Notes and Bills of Exchange Cheques, Holder and Holder in due Course, Privileges of aHolder in due Course

UNIT 44: Law of Insurance Nature and Principles of Insurance, Life Insurance, Fire Insurance, Marine Insurance, Gaining Practical Experience

UNIT 45: Law of Carriage of Goods Definition of a Contract of Carriage and Classification of Carriers, Carriageof Goods by Land, Carriage of Goods by Rail, Carriage of Goods by Sea, Carriage of Goods by Air

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UNIT 46: Elements of Company Law Meaning and Nature of a Company, Formation of a Company, Memorandum of Association.

UNIT 47: Articles of Association, Prospectus, Shares and Share Capital, Allotment of Shares

UNIT 48: Taxation Constitutional Framework of Taxation, Direct and Indirect Taxes, The Central Excise Act,1944, The Customs Act, 1962, Basic Central and State Sales Tax

Reference Books:-

1. Business Law: Text and Cases (West's Business Law) by Kenneth W. Clarkson, Roger LeRoy Miller, Gaylord A. Jentz, and Frank B. Cross (Hardcover - Mar 14, 2008)

2. Business Law (Barron's Business Review Series) by Robert W. Emerson (Paperback - Oct 1, 2009)Smith and Roberson's Business Law by Richard A. Mann and Barry S. Roberts (Hardcover - Mar 11,2008)

Section IV: Production & Operations Management

UNIT 49: Basic Concepts Production Defined, Production as Heart of an Organisation, Production ManagementFunction, Objectives of Production Management,

UNIT 50: Scope of Production Management, Production Organisation, Historical Evolution of ProductionOperations Management

UNIT 51: Design and Control of Production Systems Technology Life Cycle (TLC) and Product Design, Categoriesof Process Technologies, Impact of Design Engineering on Technology, Mechanisation and Automation, Flexible Manufacturing Systems

UNIT 52: Production Life Cycle and Design Product Design, Modular Design and Standardisation, Generation ofNew Product Opportunities Product Life Cycle

UNIT 53: Product Planning and Development Product Development, Research and Development

UNIT 54: Plant Location Facilities Location Defined, Significance of Plant Location, Objective of Location Strategy, Site Selection – Where to Locate? Site Evaluation Processes, Location Analysis Techniques, Behavioural Impacts in Facility Location

UNIT 55: Plant Layout Facility Layout/Plant Layout , Defined, Objectives of Plant Layout, Effects of Layout on Cost , Basic Types of Layouts, Factors Influencing Plant Layout, Approach to Layout Engineering, Steps in Planning Plant Layout, Comparison of Different Types of Layouts, Symptoms of a Bad Layout

UNIT 56: Materials Handling Definition, Functions of Materials Handling, Importance/Significance of Materials Handling, Principles of Materials Handling, Types of Materials Handling Equipment, Containerisation and Palletisation Mechanisation and Automation in Materials Handling

UNIT 57: Demand Forecasting Forecasts and Predictions, Categories of Forecasting

UNIT 58: Production Planning Characteristics of Production, Planning, Objectives of Production Planning, Planning and Manufacturing Systems, Steps or Procedure for Production Planning.

UNIT 59: Production Control and Scheduling Production Control, Scheduling Defined, Dispatching for BatchProduction.

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UNIT 60: Dispatching and Follow-up Dispatching and Follow-up, Qualities of a Chaser

UNIT 61: Inspection Return to Suppliers, Goods Received Notes, Bin Cards

UNIT 62: Maintenance Management Maintenance Defined, Maintenance Policy, Service Level Defined

UNIT 63: Materials Management of Material Resources, Definition of Materials Management, Scope ofMaterials Management, Materials Management as Profit Centre, Functions of Materials Management

UNIT 64: Inventory Control Inventory Defined, Characteristics of Inventory, Inventory Control , Fundamentals, Economic Order Quantity, Selective Inventory Control

Reference Books:-

1. Operations Management by William J. Stevenson (Hardcover - Oct 28, 2008)2. Operations Management (10th Edition) by Jay H. Heizer and Barry Render (Hardcover - Feb 1, 2010)3. Operations Management and Student CD and Student DVD Package (9th Edition) by Jay H. Heizer and

Barry Render (Misc. Supplies - Nov 9, 2007)

Section V: Financial Accounting

UNIT 65: Financial Accounting—an Introduction, Basic Accounting Concepts, Double Entry Accounting, TheAccounting Trail

UNIT 66: Financial Statements and Their Nature, the Accounting Equation

UNIT 67: Recording in the Primary Books Introduction, Ground Rules of Journalisation, Journalisation, Types ofJournals

UNIT 68: Posting in Secondary Books Introduction, Types of Secondary Books, Posting Techniques in theLedger

UNIT 69: Bank Reconciliation Statement Introduction, Purpose of Bank Reconciliation Statements, Causes ofDifference

UNIT 70: Trial Balance and Final Accounts Introduction, Preparation of the Trial Balance, Errors and TheirRectification, Final Accounts

UNIT 71: Accounting Standards in India Introduction, Indian Accounting Standards

UNIT 72: Corporate Financial Statements—Part-I Introduction, Statutory Books, Financial Statements, Comprehensive Illustration,

UNIT 73: Directors’ Report, Significant Accounting Policies, Inventory Valuation

UNIT 74: Corporate Financial Statements—Part-II Introduction, Managerial Remuneration, DepreciationAccounting,

UNIT 75: Provision for Taxation — Case Study: Horizon Ltd.

UNIT 76: Divisible Profits, Accounting Treatment of MODVAT, Prior period Adjustments

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UNIT 77: Understanding Published Financial Statements Introduction, Published Financial Statements—A Case Study: JCT Electronics Ltd., Understanding Financial Statements.

UNIT 78: Interpretation of Financial Statements, Quantitative Disclosures

UNIT 79: Consolidated Financial Statements Introduction, Legal Framework, Consolidated FinancialStatements, Chain Holding

UNIT 80: Accounting for Amalgamations Legal Framework, Definitions, Purchase Consideration, Determination of Swap Ratio, Methods of Accounting for Amalgamations, Asset Buyouts (ABOs)

Reference Books:-

1. Financial Accounting 6e with Annual Report by Robert Libby, Patricia Libby, and Daniel G. Short(Hardcover - Jul 17, 2008)

2. Financial Accounting: Tools for Business Decision Making by Paul D. Kimmel, Jerry J. Weygandt, andDonald E. Kieso (Hardcover - Oct 24, 2008)

3. Financial Accounting: An Introduction to Concepts, Methods and Uses by Clyde P. Stickney, Roman L.Weil, Katherine Schipper, and Jennifer Francis (Hardcover - Feb 25, 2009)

Semester - III

Section I: Mathematics for Business & Economics

UNIT 1: Introduction to Business Mathematics

UNIT 2: Importance and Scope, Profit and

Loss, UNIT 3: Simple and Compound Interest

UNIT 4: Present Value, Annuities, Shares and

Bonds, UNIT 5: Basic Algebra Surds and Indices,

Logarithms, UNIT 6: Linear and Quadratic

Equations,

UNIT 7: Simultaneous Equations, Inequalities with Graphs, Arithmetic Progression (A.p.),

UNIT 8: Geometric Progression (G.p.)

UNIT 9: Matrices and Determinants Matrices: Definition and Notations,

UNIT 10: Special Types of Matrices, Matrix Operations, Determinants and Non-singularity Rank of a Matrix

UNIT 11: Inverse of a Matrix

UNIT 12: Solution of Equations (Unique Solution), Solution of Equations (Gauss-Elimination Method)

UNIT 13: Calculus Theory of Sets, Relations and Functions

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UNIT 14: Limits and Continuity, Differentiation,

Page 15 of 31

UNIT 15: Maxima and Minima, Integration

UNIT 16: Statistics Mean, Median, Mode, Standard Deviation, Probability,

Reference Books:-1. College Mathematics for Business, Economics, Life Sciences and Social Sciences (12th Edition) (Barnett)

by Raymond A. Barnett, Michael R. Ziegler, and Karl Byleen (Hardcover - Feb 28, 2010)2. Finite Mathematics for Business, Economics, Life Sciences and Social Sciences (12th Edition) (Barnett)

by Raymond A. Barnett, Michael R. Ziegler, and Karl Byleen (Hardcover - Jan 14, 2010)

Section II: Logistics Management

UNIT 17: Logistics: Overview Unit Objectives

UNIT 18: The Concept of Logistics, Logistical Mission and Strategic Issues, Strategic Logistics Planning Process

UNIT 19: The Significance of Logistics, Logistical Competitive Advantages, Operational Objectives

UNIT 20: The Components of Logistics Management, the Functions of Logistics

Management UNIT 21: Physical Distribution Unit Objectives, the Concept of Inventory,

Types of Inventory UNIT 22: The Functions of an Inventory, Elements of Inventory Costs,

UNIT 23: the Concept of Transportation, Transportation and Logistics,

UNIT 24: The Concept of Warehousing and Its Relation to Logistics, Types of Warehouses, Functions ofWarehousing

UNIT 25: Packaging and Material Handling the Concept of Packaging, Logistical Functions of Packaging

UNIT 26: Forms of Protective Packaging, Protective Packaging Problems

UNIT 27: The Concept of Material Handling, the Principles of Material Handling, Equipment Used in MaterialHandling,

UNIT 28: Basic Material Handling Considerations

UNIT 29: Order Processing Unit Objectives, the Concept of Order Processing, the Functions of OrderProcessing,

UNIT 30: The Importance of Order Processing

UNIT 31: Location Analysis Unit Objectives, Classification of Location Decision Problems, Single FacilityLocation, Multiple Facility Location,

UNIT 32: Dynamic Warehouse Location, Retail and Service Location,

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Reference Books:-

1. Supply Chain Management: A Logistics Perspective (with Student CD-ROM) by John J. Coyle, C. JohnLangley, Brian Gibson, and Robert A. Novack (Hardcover - Mar 6, 2008)

2. Supply Chain Logistics Management (Mcgraw-Hill/Irwin Series Operations and Decision Sciences) byDonald J. Bowersox, David Closs, and M. Bixby Cooper (Hardcover - Mar 3, 2009)

Section III: Human Resource Management

UNIT 33: Human Resource Management Introduction

UNIT 34: Personnel Management – An Overview, Objectives of Personnel Management, PersonnelManagement in India,

UNIT 35: Organization and Personnel Management, Personnel Management in Public Sector, HRM in TataSteel – A Case Study

UNIT 36: Future of Personnel Management in India, Strategic Planning and HRM

UNIT 37: Job Description: Analysis and Evaluation Introduction, Job Analysis, Job Analysis Process, Techniquesof Job Analysis, Job Description, Job Specification,

UNIT 38: Job Design in Developing Countries, Guidelines for work design in Developing Countries

UNIT 39: Human Resource Planning—Concept and Process Introduction, Objectives of Manpower Planning,

UNIT 40: Techniques of Manpower Planning, Manpower Planning Process

UNIT 41: Recruitment and Selection Introduction, Aim of Recruitment Policy, Sources of Recruitment, Selection, Selection Process, Induction

UNIT 42: Performance Appraisal Introduction, Need to Appraise Performance, Problems in PerformanceAppraisal

UNIT 43: Methods of Performance Appraisal, Potential Appraisal or Assessing Appraisal

UNIT 44: Training and Development (T&D) Introduction, Training Needs, Types of Training Programmes, Training Methods for Managers, Training through Internet, Executive Development

UNIT 45: Wages and Compensation Introduction, Labour, State Regulation of Wages in India, Systems of WagePayment, Systems of Incentive Payment

UNIT 46: Job Evaluation, Wages and Working Conditions in Indian Industries

UNIT 47: Discipline and Grievance in IndustryIntroduction, Problems Relating to Laws and Rules, Study on Problems of Discipline, Grievance

UNIT 48: Counseling and Mentoring Introduction, Counseling, Types of Counseling, Nature of Counseling, Mentoring

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Reference Books:-

1. Human Resource Management by Robert L. Mathis and John H. Jackson (Hardcover - Sep 1, 2010)2. Human Resource Management by Raymond Noe, John Hollenbeck, Barry Gerhart, and Patrick Wright

(Hardcover - Oct 19, 2009)

Section IV: Introduction To Internet

UNIT 49: Introduction to Internet Introduction, Birth of Internet, What is Internet?, Administration andOwnership of Internet, Net Advantages, Internet Resources

UNIT 50: Types of Connections Introduction, Types of Connections, Internet Service Providers (ISPs), Installation of TCP/IP Protocol, Configuring TCP/IP Protocol, Configuring the Dial-up Networking,

UNIT 51: Testing the Connection, Cybercafe

UNIT 52: Modem Introduction, Factors to be Considered while Buying a Modem, Cable Modems(Subscriber Unit), Future Trends, Installing a New Modem

UNIT 53: Internet Addressing Scheme Introduction, Types of Addressing, IP Address or the Internet- Protocol Address, Domain Name, Domain Name System (DNS), Electronic Mail (E-mail), Uniform Resource Locator (URL)

UNIT 54: World Wide Web (WWW) Introduction, Origin of WWW, Basics of WWW, Purpose of WWW, Portals, Description of a Web Page, Functioning of the World Wide Web

UNIT 55: Browsers Introduction, Features of a Good Browser, Microsoft Internet Explorer (IE), Features andCapabilities of Internet Explorer, Tool Bar, Menu Bar, Internet Explorer Keyboard Shortcuts, Cookies

UNIT 56: Browser Terms in Netscape Navigator and Internet Explorer

UNIT 57: Electronic Mail Introduction, E-mail versus postal mail, ,Applications of E-mail , Working of E-mail, Basic functions provided by all E-mail client software

UNIT 58: Subscribing to an E-mail account, E-mail Interface, Reading an E-mail, Deleting E-mail from theInbox, Sending an E-mail (Compose an E-mail), Address Book, Saving an E-mail (Folders)

UNIT 59: Outlook Introduction, Accessing Outlook, Adding E-mail Accounts, Modifying E-mail Accounts, Creating a New Message from Scratch, Changing Outlook’s Message Defaults

UNIT 60: Printing Messages, Recovering Deleted Messages, Automatically Deleting when Exiting Outlook

UNIT 61: Searching the Net Introduction, Types of Search Tools, Search Engines, Tips to Get Your Home Page Listed by Major Search Engines, Meta Search Engines, Web Directories, Virtual Libraries, Certain Useful Web Services

UNIT 62: Telnet Introduction, Definition and Applications of Telnet, Getting Connected to Telnet, A TelnetSession

UNIT 63: A Live Example of Telnet with Tata Institute, Hytelnet - Archive of Telnet Sites, Imortant TelnetCommands, Some Interesting Telnet Sites, Limitations

Page 18 of 31

UNIT 64: Newsgroups Introduction, Joining a Newsgroup, Common Terminology related to Newsgroups, Newsgroup, Categories, The Newsgroup Client - www . dejanews.com, Some Usenet Clients

Reference Books:-

1. Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media by JosephR. Dominick, Barry Sherman, and Fritz Messere (Paperback - Mar 14, 2007)

2. Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media by JosephR. Dominick (Paperback - Jul 4, 2003)

Section V: Entrepreneurship and Small Business Management

UNIT 65: Definition of Entrepreneurship Introduction, Entrepreneur, the Entrepreneurial Decision Process, Types of Start-ups, Role of Entrepreneurship in Economic Development, The Future of Entrepreneurship, Self-Assessment

UNIT 66: Definition of Small Business Introduction to Small-Scale Industry, Meaning and Definition, Growthof Small-Scale Industries, New Peaks to Scale

UNIT 67: The Product Group Matrix, Export Contribution From Small-Scale Sector, The Role andPerformance of Cottage and Small-Scale Industries, Indian Economy

UNIT 68: Problem of small-scale and Cottage Industries, Economic Reforms in India

UNIT 69: Entrepreneurial Motivation Childhood Family Environment, Motivation, Role Models And SupportSystems

UNIT 70: Male Versus Female Entrepreneurs, Entrepreneurs Versus Inventors, General Non-entrepreneurialProfiles, Self-Assessment

UNIT 71: Establishing Idea Introduction, Methods for Generating ideas, Creative Problem Solving, ProductPlanning and Development Process, Self Assessment

UNIT 72: Start Your Own Business or Buy an Existing One Writing a Business Plan, Using and Implementing the Business Plan, Why Some Business Plans Fail, Self Assessment

UNIT 73: Financial Analysis Pro Forma Income Statements, Break-even Analysis, Pro Forma Cash Flow, ProForma Balance Sheet, Pro Forma Sources and Application of Funds

UNIT 74: Role of Financial Institutions Introduction, Institutions at All India Level, A Spectrum of Activities, Machinery and Equipment

UNIT 75: New Technologies Introduced by Nsic-tscs, Technology Dissemination Centres, Software Technology Park, Marketing Support Programme, Integrated Marketing Support, Marketing Development Centres,

UNIT 76: Government Purchase Programme, Exports Product Export Project Export, Special ExportProgramme

UNIT 77: Policy Incentive for Entrepreneurial Growth, Small-Scale Industrial Policy Objectives of Auditing, Mechanisms of Auditing, Standard Operating Procedures for Auditing, Gap Analysis and Corrective Action System

Page 19 of 31

UNIT 78: Analytical Methods Quality Auditing, Standard Operating Procedures

UNIT 79: Process Design and Process Control Fundamentals, Process Design, Draft the Procedure

UNIT 80: Process Control, Developing Appropriate/Reasonable Control Methods, Test Methods, andAcceptance Criteria

Reference Books:-

1. Essentials of Entrepreneurship and Small Business Management (6th Edition) by Norman M.Scarborough (Paperback - Jan 13, 2010)

2. Entrepreneurship and Small Business Management, Student Edition by Glencoe McGraw-Hill(Hardcover - Feb 24, 2005)

Semester – IV

Section I: Advertising Fundamentals

UNIT 1: Introduction to Advertising Marketing-mix and Advertising, Defining Advertising

UNIT 2: Brief History of Advertising Development of Modern Advertising, Contemporary Advertising, Advertising in the 21st Century

UNIT 3: Classifying Advertising Consumer advertising, Advertising to Business and Profession, Non-productAdvertising

UNIT 4: Role, Functions and Benefits of Advertising Economic, Social, and Ethical Issues, Economic Issues, Social Issues, Ethical Issues

UNIT 5: Client and Advertising Agency Client or Advertiser’s Role, Advertising Agency, Agency Structures, Other Types of Agencies ,Agency Compensation, Agency Evaluation

UNIT 6: Marketing Communications Communication Process, Source, Message and Medium Factors, Source, Limitations of Credible Sources, Over Exposure, Message, Medium

UNIT 7: An Overview of Consumer Behaviour Problem Recognition, Information Search, Evaluation ofAlternatives

UNIT 8: Purchase Decision, Post Purchase Evaluation, Learning Process

UNIT 9: Advertising Response Process (How Advertising Works) Exposure and Familiarity Model, ResponseHierarchy Models

UNIT 10: Low-involvement Learning Model, Cognitive Response Model

UNIT 11: The Elaboration Likelihood Model (Elm)

UNIT 12: Segmentation and Positioning Bases for Market Segmentation, Determining How Many Segmentsto Enter

UNIT 13: Positioning, Developing a Positioning Strategy, Determining the Positioning Strategy

Page 20 of 31

UNIT 14: Brand Awareness, Brand Attitudes and Feelings Brand Awareness, Brand Attitudes and Feelings, Brand Equity, Image and Personality

UNIT 15: Brand Equity, Brand Image and Personality

UNIT 16: Support Media Outdoor, Transit Advertising, Cinema and Videos

Reference Books:-

1. The Fundamentals of Creative Advertising by Ken Burtenshaw, Nik Mahon, and Caroline Barfoot(Paperback - Nov 5, 2006)

2. Fundamentals of Layout for Newspaper and Magazine Advertising, for Page Design of Publications and for Brochures by Franz Hermann Wills (Paperback - Jun 1971)

Section II: Business Policy

UNIT 17: Introduction to Strategic Management Origin of Strategy and Strategic Management

UNIT 18: Need for Strategies and Strategic Management, Path to Strategic Management, Is StrategyCreatively or Rationally Developed,

UNIT 19: The Challenge of Strategic Management, Gaining Competitive Advantage, Stakeholders in theProcess, Corporate Governance and Stakeholders

UNIT 20: Understanding External Environment External Environmental Analysis, Industry EnvironmentAnalysis, Forecasting the Trends, Competitor Analysis

UNIT 21: Understanding Internal Environment Internal Analysis, Internal Analysis, Framework, Resources, Capabilities, and Core Competencies, Core Competencies

UNIT22: Building Core Competencies, Core Competencies: Cautions and Reminders, Value Chain Analysis

UNIT 23: Establishing Strategic Focus Introduction, Strategic Intent, Vision and Mission, Communicating Vision and Mission, Setting Objectives, Developing the Strategy, Aligning Performance with Objectives, Balanced Scorecard

UNIT 24: Corporate Strategy Developing Strategic Options Based on Tows Analysis, DiversificationStrategies, Managerial Motives to Diversify,

UNIT 25: Related Diversification, Unrelated Diversification, Diversification Using Mergers and Acquisitions, Restructuring,

UNIT 26: Business-Level Strategy Identifying Customers Needs, Generic Business-Level Strategies, Effect ofInternet on Business-level Strategy, Key Issues Review, On the Learning Curve

UNIT 27: Competitive Strategies Traditional Approaches to Competitive Strategies, Today's CompetitiveScenario, A Model of Competitive Rivalry, Competitive Rivalry Outcomes, Key Issues Review

UNIT 28: Implementing Strategies I : Management Role of Strategic Leadership in Implementation, EffectiveStrategic Leadership

UNIT 29: Teams as an Organizational Resource, Identifying Key Strategic Tasks for Implementation

Page 21 of 31

UNIT 30: Partnerships for Managing Change, Aligning Organizational Capabilities, Innovation, Entrepreneurship and Intrapreneurship, Creating A Learning Organization

UNIT 31: Implementing Strategies Organizational Issues Organization Structure and StrategyImplementation, Implementing Business-level Strategies

UNIT 32: Implementing Functional Strategies, Role of the Budget, Key Issues Review

Reference Books:-

1. Strategic Management and Business Policy (11th Edition) by Thomas L. Wheelen and J. David Hunger(Hardcover - Jul 27, 2007)

2. Concepts: Strategic Management & Business Policy (11th Edition) by Thomas L. Wheelen and J. DavidHunger (Paperback - Jul 26, 2007)

Section III: Financial Reporting

UNIT 33: Introduction to Financial Reporting Meaning of financial reporting, Need of financial reporting , Evolution of financial reporting,

UNIT 34: Various types of Financial Reports, Limitations of financial reporting, Regulations concerned withFinancial Reports

UNIT 35: Accounting Standards Interpretations and Guidance Notes on various accounting aspects issuedby the ICAI

UNIT 36: Applications of Various Accounting Standards issued by ICAI

UNIT 37: International Financial Reporting Standards (IFRS) International Accounting Standards

UNIT 38: Interpretations of IFRS by International Financial Reporting Interpretation Committee (IFRIC)

UNIT 39: Overview of US GAAP , Similarities and differences between Indian Accounting Standards

UNIT 40: International Accounting Standards/ International Financial Reporting Standards and US GAAP

UNIT 41: Corporate Financial Reporting Corporate Financial Reporting System

UNIT 42: Indian Financial Reporting System, Corporate Reporting Practices in India , Other Reports

UNIT 43: Consolidated Financial Reporting for Group Companies

UNIT 44: Meaning of Group Holding Company and Subsidiary Company

UNIT 45: Purpose of preparing the Consolidated Financial Statements

UNIT 46: Treatment of differential i.e., cost of control, Consolidated Balance Sheet

UNIT 47: Consolidated Profit and Loss Account, Consolidated Cash Flow Statement

UNIT 48: Uniform Accounting Policies

Reference Books:-

1. Financial Reporting and Analysis by Lawrence Revsine, Daniel Collins, Bruce Johnson, and FredMittelstaedt (Hardcover - Jun 30, 2008)

2. Financial Reporting, Financial Statement Analysis, and Valuation: A Strategic Perspective (withThomson One Access Code) by Clyde P. Stickney, Paul Brown, and James M. Wahlen (Hardcover - Apr4, 2006)

Section IV: E-Commerce

UNIT 49: Introduction to E-Commerce Definition of E-Commerce, Electronic Commerce Framework, Electronic Commerce and Media Convergence

UNIT 50: Anatomy Of E-Commerce Applications Anatomy of E-Commerce Applications

UNIT 51: Meaning of I-Way, Awareness about I-Way, Components of the I-Way, Market Forces Influencing the I-Way, Global Information Distribution Networks, Public Policy Issues Shaping the I-Way

UNIT 52: Internet Terminology Provider or Internet Service Provider (ISP), Server, Browser, HypertextTransfer ProtocolUNIT 53: Uniform Resource Locators or URLs, Security Protocols, File Transfer Protocol (FTP), Telnet, Bulletin Board Systems (BBS), E-mail, Newsgroups, Remote Login, Internet Chatting

UNIT 54: Electronic Commerce and World Wide Web Electronic Commerce and World Wide Web

UNIT 55: Architectural Framework for E-Commerce, Electronic Commerce Application Services

UNIT 56: Porting Applications to Operate in Client-Server Mode on the Web, Factoring an ExistingApplication into Client and Server

UNIT 57: Restructuring Existing user Interfaces in HTML Forms, Managing a Stateless Protocol-PartitioningPersistent Storage, Graphic Output

UNIT 58: Electronic Commerce Process Consumer Oriented Applications, Mercantile Process Models

UNIT 59: Pre-purchase Preparation, Purchase Consummation, Post Purchase Interaction,

UNIT 60: Issues in Customer Care and Service,Consumer's Perspective, Pre-purchase Preparation Phase, Purchase Consummation Phase, Post-purchase Interaction Phase

UNIT 61: Electronic Payment Systems Virtual PIN, Digicash (or E-Cash), Cybercash/Cybercoin, SET (SecureElectronic Transactions), Paypal, Millicent Protocol: Small-Amount Internet Payments

UNIT 62: Electronic Data Interchange Electronic Data Interchange,

UNIT 63: Definition of EDI, EDI Architecture, the EDI Transaction Steps, Benefits of EDI, Standardization andEDI, Electronic Data Interchange (EDI)

UNIT 64: Applications, Security and Privacy Issues

Reference Books:-

1. E-Commerce 2010 (6th Edition) by Kenneth C. Laudon and Carol Guercio Traver (Hardcover - Nov 21,2009)

2. E-Commerce 2009 (5th Edition) by Kenneth C. Laudon and Carol Guercio Traver (Hardcover - Nov 15,2008)

Section V: Project Management

UNIT 65: Introduction To Project Management Aims and Objectives, Introduction, Specification of Project,

UNIT 66: Definition of Project Management, Essentials of a Good Project, Functional Aspects of ProjectManagement, Systems Approach to Project Management

UNIT 67: Project Life Cycle Introduction, Phases of Project Life Cycle, Project Cycle Management, TheTraditional Constraints, Project Control Variables, Project Environment

UNIT 68: Project Planning Aims and Objectives, Introduction, Strategic Planning for Projects, Dimensions ofStrategic Planning, Characteristics of Dimensions

UNIT 69: Project Planning Process, Managing the Planning Process

UNIT 70: Networks And Project Evaluation Eview Technique (PERT) Introduction, Network Concept, Concept of Event

UNIT 71: Definition of Activity, Dummy Activity, Numbering of Events, Controlling, Rules for Drawing aNetwork, Master Network

UNIT 72: Advantages of Network Planning ,PERT Terminology and Conventions, Implementing PERT

UNIT 73: Computerised Project Management Aims and Objectives, Introduction: Project ManagementSoftware, Scheduling, Information

UNIT 74: Approaches to Project, Management Software, Project Management Software, Personal ProjectManagement Application,

UNIT 75: Web Directories Listing Project Planning Software, Criticisms of Project Management Software

UNIT 76: Project Financing Aims and Objectives, Introduction - Project Finance, Means of Financing, Debt- equity Ratio, Debt,

UNIT 77: Equity Share, Different Sources Falling under ‘Equity and Preference Share Capital

UNIT 78: Project Implementation Aims and Objectives, Introduction, Project Implementation Stages, Initiation, Planning and Design, Production or Execution, Closing and Maintenance

UNIT 79: Bottle Necks in Project Implementation External Factors, Internal Factors, Guidelines for EffectiveImplementation

UNIT 80: Management Techniques for Project Management, Plan, Programme, Project, Issues in StrategyImplementation

Reference Books:-

1. A Guide to the Project Management Body of Knowledge: (Pmbok Guide) by Project ManagementInstitute (Paperback - Dec 31, 2008)

2. Information Technology Project Management (with Microsoft Project 2007 CD-ROM) (6th ed) byKathy Schwalbe (Paperback - Mar 24, 2009)

Semester – V

Section I: Corporate Legal Framework

UNIT 1: Business and its Environment Business and its Environment, What is Business?, Legal Environmentof Business, Gaining Practical Experience

UNIT 2: Law of Contract Introduction, Meaning and Essentials of a Valid Contract, Proposal (or Offer) andAcceptance [SS.3-9], Capacity to Contract [Ss.10-12], Consent and Free Consent, Consideration [Ss.2(D), 23-25,185],

UNIT 3: Unlawful Consideration and Object [Ss.23-24], Contingent Contracts (Ss.31-36), Quasi Contracts(Ss.68-72) (Certain Relations Resembling those Created by Contracts), Performance of Contracts [Ss.37-67]

UNIT 4: Contract of Agency Introduction, Definition of Agent and Agency, Different Kinds of Agencies, Classification of Agents,

UNIT 5: Duties and Rights of Agent

UNIT 6: Principal's Duties to the Agent and his Liability to Third Parties, Personal Liability of Agent, Termination of agency

UNIT 7: Law of Sale of Goods Introduction, Definition and Essentials of a Contract of Sale, Goods and theirClassification

UNIT 8: Meaning of Price, Conditions and Warranties, Passing of Property in Goods

UNIT 9: Law of Negotiable Instruments Introduction, Meaning and Definition of a Negotiable Instrument

UNIT 10: Certain Important Concepts and Explanations of Certain Terms, Promissory Notes and Bills ofExchange, Cheques,

UNIT 11: Holder and Holder in due Course, Privileges of a Holder in due Course,

UNIT 12: Negotiation of a Negotiable Instrument, Presentment, Dishonour, Crossing of Cheques

UNIT 13: Law of Insurance Nature and Principles of Insurance Life Insurance, Fire Insurance, MarineInsurance, Gaining Practical Experience

UNIT 14: Law of Carriage of Goods Definition of a Contract of Carriage and Classification of Carriers, Carriage of Goods by Land

UNIT 15: Carriage of Goods by Rail, Carriage of Goods by Sea, Carriage of Goods by Air

Reference Books:- UNIT 16: Gaining Practical Experience

Reference Books:-1. Common Legal Framework for Takeover Bids in Europe 2 Volume Hardback Set: Volume (Law

Practitioner Series) - Hardcover (June 30, 2010) by Dirk Van Gerven2. Corporate Governance and Development: Reform, Financial Systems and Legal Frameworks (The Crc

Series on Competition, Regulation and Development) - Hardcover (Aug. 9, 2009) by Thankom Gopinath Arun and John Turner

Section: II Security Analysis & Portfolio Management

UNIT 17: Investment Management Nature of Investment Decisions, The Investment Process, InvestmentObjectives and Policy

UNIT 18: Security Analysis, Portfolio Construction, Investment Opportunities, Investment Attributes/FactorsInfluencing Selection of Investment

UNIT 19: Philosophy of Individual and Institutional Investors

UNIT 20: Fundamental Analysis-I: Economic Analysis Concept of Economy Analysis, Macro EconomicAnalysis,

UNIT 21: Significance of Economic Analysis, Economy and Industry Analysis

UNIT 22: Fundamental Analysis-Ii: Industry Analysis Need for Industry Analysis

UNIT 23: Alternative Classification of Industries, Industry Life Cycle Analysis

UNIT 24: Economic Factors and Industry Analysis, SWOT Analysis of Industries

UNIT 25: Company Analysis Framework of Company Analysis, Financial Analysis, Fundamental AnalystsModel

UNIT 26: Ratio Analysis, Classification of Ratios

UNIT 27: Technical Analysis Technical v/s Fundamental Analysis, Different Techniques of Analysis,

UNIT 28: Dow Theory, Criticism of Dow Theory, Trading Indicators, Volume Indicators, Investors’ Confidence Indicators

UNIT 29: Efficient Market Theory Alternative Efficient Market Hypothesis, Efficient Frontier: (i) Risk-Free and (ii) Risky Lending and Borrowing

UNIT 30: Benefits of an Efficient Market (Investors Utility)

UNIT 31: Evidence for Market Efficiency

UNIT 32: The Efficient Frontier and Portfolio Diversification, Testing Market Efficiency

Reference Books:-

1. Portfolio Construction, Management, and Protection (with Stock-Trak Coupon) by Robert A. Strong

(Hardcover - Oct 10, 2008)

2. Mutual Funds: Risk and Performance Analysis for Decision Making by John A. Haslem (Hardcover - Mar14, 2003)

Section III: Advertising and Sales Promotion

UNIT 33: Communication Process Introduction, External and Internal Flow of Communication, ExternalFlow, and Internal Flow

UNIT 34: Steps in Communication Process, Different Types of Communication Systems, InterpersonalCommunication, Impersonal Communication

UNIT 35: Integrated Marketing Communications, Persuasive Communication

UNIT 36: Promotion Mix Introduction, Meaning and Nature of Promotion Mix, Components of PromotionMix,

UNIT 37: Advertising , Personal Selling, Publicity, Direct Marketing, Benefits of Promotion

UNIT 38: Introduction to Advertising Introduction, Meaning and Nature of Advertising

UNIT 39: Objectives of Advertising, Importance of Advertising, Classification of Advertisement, ConsumerAdvertising

UNIT 40: Advertising to Business and Professions, Non-Product Advertising, Organisation of AdvertisingDepartment

UNIT 41: Economic and Social Effects of Advertising Introduction Economic effects, Effect on the Value ofProducts or Services,

UNIT 42: Effect on Prices Effect on Consumer Demand and Consumer Choice, Effects on Competition, Social effects Stereotyping in Advertising , Ethical Issues, Advertising Principles of American Advertising Federation

UNIT 43: Advertising Agency Management Introduction, Client or Advertiser’s Role in Organising forAdvertising,

UNIT 44: Centralised System, Decentralised System, In-house Advertising Agency, Advertising Agency

UNIT 45: How Advertising Agencies Developed, Full-Service Agencies, Agency Structures, Other Types ofAgencies, Agency Compensation, Agency Evaluation, How the Agencies Acquire New Clients

UNIT 46: Advertising Campaign Introduction, Planning and Managing Advertising, Appraisal of AdvertisingOpportunity, Analyse and Define

UNIT 47: Target Market, Set Advertising Objectives, Determine Advertising Budget, Decide Media andCreative Strategy, Create Adds, Pre-test, and Release Adds, Evaluate Final Results (Post-testing)

UNIT 48: Advertising Budget, Approaches to Budgeting, Factors Affecting Allocation of Advertising Budget, Marketing Strategies

Reference Books:-

1. Advertising and Sales Promotion Strategy by Gerard J. Tellis (Hardcover - Aug 12, 1997)2. Advertising and Promotion: An Integrated Marketing Communications Perspective by George E. Belch

and Michael A. Belch (Hardcover - Jul 1, 2008)

Section IV: Training and Development

UNIT 49: Organisational Training: An Overview Introduction

UNIT 50: Concept of Training and Development, Need for Training, Importance of Training

UNIT 51: A Checklist to Avoid Training Pitfalls, Principles of Learning, Modelling, Motivation, Reinforcement,

UNIT 52: Feedback, Spaced Practice, Whole Learning, Active Practice

UNIT 53: Assessment of Training Needs Introduction, Concept of Training Needs Assessment

UNIT 54: Purpose of Training Needs Assessment, Levels of Training Needs Assessment

UNIT 55: Identify Training Objectives, Process of Conducting a Needs Assessment

UNIT 56: Methods and Techniques of Training Introduction, On-the-Job Training, Job Instruction Training(JIT)

UNIT 57: Coaching, Mentoring, Job Rotation, Apprenticeship Training, Committee Assignments, Off-the-JobMethods, Training Techniques

UNIT 58: Demonstration Technique, Lecture Technique, Simulation Games, In-Basket Exercise

UNIT 59: Management Development Introduction, Concept of Development

UNIT 60: Definition of management development, Need for Management development

UNIT 61: Importance of Management Development

UNIT 62: Steps in the Organisation of a Management Development Programme

UNIT 63: Methods of Management Development Introduction

UNIT 64: Decision-making Skills, In-, basket, Case Study, Business Games

Reference Books:-

1. Employee Training & Development by Raymond A. Noe (Paperback - Oct 23, 20093. Turning Training into Learning: How to Design and Deliver Programs that Get Results by Sheila W.

Furjanic and Laurie A. Trotman (Paperback - Mar 1, 2000)

Section V: Business Environment

UNIT 65: Concept, Nature and Scope of Business, Scope of Business, Industry, Commerce, CommercialActivities, Business Organization

UNIT 66: Forms of Business Organization Sole Proprietorship, Partnership, Joint Hindu Family Firm, JointStock Company, Co-operative Organisation

UNIT 67: Types of Companies, Features of an Ideal form of Organisation, Initial Choice of Organisation

UNIT 68: Expansion of Business and Choice of Organisation, Choice between Manager and Partner

UNIT 69: Choice between Partnership and Private Company, Choice between Private Company and PublicCompany

UNIT 70: Internal Trade - Channels of Distribution Meaning of Channels of Distribution

UNIT 71: Choice of Channels of Distribution, Middlemen, Wholesalers, Retailers, Elimination of Middlemen

UNIT 72: Kinds of Retail Distribution, Departmental Store, Multiple Shops or Chain Stores, Mail OrderHouse, Consumers’ Cooperative Store

UNIT 73: Export and Import Trade (International Trade)Export Trade, Import Trade, Import TradeProcedure, Entrepot Trade

UNIT 74: Types of Price Quotations, Bonded Warehouse, Bill of Lading, Charter Party Export Promotion

UNIT 75: Banking System in India Definition of Banking, Service/Businesses Prmitted for a BankingCompany, Business Prohibited for a Banking Company

UNIT 76: Types of Banks, Indian Banking System - , Nationalisation of Banks, Types of Accounts, ,Banking Reforms in India, Risk Management, Improving Profitability, Global Standards, Negotiable Instruments, Definition, Characteristics of a Negotiable Instrument, Types of Negotiable Instruments

UNIT 77: Transport and StorageModes of Transport, Rail Transport, Road Transport, Rail-Road Competition,

UNIT 78: Water Transport, Air Transport Comparative Study of Modes of Transport, Storage andWarehousing

UNIT 79: Types of Warehouses

UNIT 80: Business Risk and Insurance, Principles of Insurance, Life Insurance, Fire Insurance, MarineInsurance, Miscellaneous Insurance

Reference Books:-

1. Advertising and Sales Promotion Strategy by Gerard J. Tellis (Hardcover - Aug 12, 1997)2. Advertising and Promotion: An Integrated Marketing Communications Perspective by George E. Belch

and Michael A. Belch (Hardcover - Jul 1, 2008)

Semester – VI

Section I: Management Information System

UNIT 1: Introduction To Information And Business Information System Introduction, Unit Objectives, Information System, Components of Information System, Types of Information Systems,

UNIT 2: Introduction to Business System, Inventory Control, Inventory Control System, ManufacturingPlants, Accounting Sales Order Processing, Business Information System

UNIT 3: Financial Accounting System, Sales and Marketing System, Manufacturing and Production System, Human Resource System

UNIT 4: Information System, Organization, Management And Strategy Introduction, Unit Objectives,

UNIT 5: Organization and Information System, Organization, Principles of an Organization, Features of anOrganization

UNIT 6: Organizational Behaviour, Applications of Information Systems in Organizations

UNIT 7: The Changing Role of Information Systems in an Organization, Effects of Information System in anOrganization, Internet and Organization

UNIT 8: Implication for the Design and Understanding of Information System

UNIT 9: Unit Objectives, Introduction to System Analysis, Determination of Requirements,

UNIT 10: Determine Frequency, Timing and Volume, Interview, Questionnaire; Record Review; Observation

UNIT 11: Integrated Information System In An Organization Unit Objectives, Use of Database forIntegration

UNIT 12: Across Functional Areas Financial Information System

UNIT 13: Marketing Information System; Production/Manufacturing Information System

UNIT 14: Human Resource Information System Introducing Decision Support System Application of DSS; Interactive System for DSS

UNIT 15: Implementation And Evaluation Of MIS Unit Objectives; The Implementation Process Planning forImplementation

UNIT 16: Acquisition of Facilities and Space Planning; MIS Organization and Procedure Development; UserTraining; Creation of Forms and Database; Testing; Change Over

Reference Books:-

1. Management Information Systems (11th Edition) by Ken Laudon and Jane Laudon (Hardcover - Jan 9,2009)

2. Management Information Systems for the Information Age by Stephen Haag and Maeve Cummings(Hardcover - Nov 11, 2009)

Section II: Quality Management

UNI T 17: Understanding Quality, Perspectives, Integrating Perspectives on Quality,

UNI T 18: Business Excellence through Quality, Quality Management

UNI T 19: Strategy of Quality Management, Customer and Quality Focus, Challenges and Opportunities

UNIT 20: Introducing Total Quality Management – Concepts and Principles What is TQM?

UNI T 21: What does TQM Cover?, TQM: The Guiding Principle

UNI T 22: Honda Experience, Hewlett Packard, Ford Quality Excellence, Motorola

UNIT 23: Problem Solving and Continuous Improvement Introduction, Tools,

UNI T 24: Implementation of Six Sigma, Six Sigma and TQM: Similarities and Differences, Kaizen, Kanban and JIT

UNIT 25: Organizational Management System

UNI T 26: Reengineering Executive Overview, How is Reengineering Done?

UNI T 27: Major Components of Business Process, Reengineering (BPR), What Results can be Expected?

UNI T 28: Cases where Reengineering has worked

UNIT 29: Human Resource Management System Leading Practices

UNI T 30: Strategic Planning for Human Resource Management

UNI T 31: Personnel Management in a TQM Environment, Labour Relations in a TQM Environment

UNI T 32: Summary of Key Points

Reference Books:-

1. Quality Management for Organizational Excellence: Introduction to Total Quality (6th Edition) by DavidL. Goetsch and Stanley Davis (Hardcover - Jan 9, 2009)

2. Quality Management (2nd Edition) by Donna C. S. Summers (Hardcover - Apr 26, 2008)

Section III: Management of Financial Institutions

UNIT 33: Indian Financial System And Financial Institutions Introduction, Functions of Financial Institutions

UNIT 34: Scope of Financial Services, Corporate Advisory Services by Financial Institutions

UNIT 35: Development Banking, Commodity Trading – A New Avenue for Commercial Banks

UNIT 36: Role of Financial Institutions in Economic Development, Summary

UNIT 37: Commercial Banks Introduction, Evolution of Commercial Banking, Functions of Commercial Bank

UNIT 38: Risk Management, Types of Risk, RBI Guidelines for Risk Management, Risk Management Systems, Functions of Bank Capital

UNIT 39: Classification of Capital of Banks, CRR and SLR on Interbank Deposits

UNIT 40: Reserve Bank Of India Organisation and Management of RBI

UNIT 41: Reserve Bank Objectives, Traditional Functions, Objectives of Credit Control, Other Controls,

UNIT 42: Monetary Policy and Economic Variables, Bank Rate and Interest Rates, Importance of Bank Rate, Impact of Bank Rate Policy

UNIT 43: Development Banks In India Introduction, Nature of Development Banking, Development Banks inIndia

UNIT 44: Functions of Development Banks in India, Term Loans from, Development Banks, DevelopmentFinance Institutions

UNIT 45: Fee-Based Services, ICICI, Industrial Reconstruction Corporation of India

UNIT 46: Mutual Funds In India Introduction, Mutual Funds in India , Mutual Fund Organisation, TheStructure Consists of Mutual Funds

UNIT 47: Net Asset Value, Phases of Mutual Funds in India, Advantages of Mutual Funds,

UNIT 48: SEBI Regulations Relating to Mutual Funds

Reference Books:-

1. Financial Institutions Management: A Risk Management Approach by Anthony Saunders and MarciaCornett (Hardcover - Sep 17, 2010)

2. Financial Institutions Management: A Risk Management Approach with S&P card (McGraw-Hill/IrwinSeries in Finance, Insurance and Real Estate) by Anthony Saunders and Marcia Cornett (Hardcover - Oct3, 2007)

Section IV: Consumer Behaviour

UNIT 49: Consumer Behaviour – Nature, Scope and Applications Nature and Scope, Consumer BehaviourDefined, Development of the Field of Consumer Behaviour,

UNIT 50: Development of Marketing Concept, Disciplines Involved in the Study of Consumer Behaviour, Consumer Behaviour Applications in Marketing

UNIT 51: Consumer Perception Sensation (Exposure to Stimuli), Attention, Perceptual Organisation(Interpretation), Interpretation of Stimuli, Images are Important to Consumers

UNIT 52: Consumer Attitudes Functions of Attitude, Attitude Models, Factors Inhibiting the Relationship between Beliefs, Feelings and Behaviour

UNIT 53: Buying Process the Buying Process, Make an Offer, the Buying Decision, Perspectives on ConsumerBehaviour, Problem Recognition

UNIT 54: Consumer Needs and Motivation Needs, Goals, Classifying Motives, Needs and Goals are Dynamic, Frustration and Defence Mechanisms

UNIT 55: Needs and Goals may vary among Individuals, Motive Arousal, Systems of Needs, and MotivationResearch

UNIT 56: Group Influence And Consumer Behaviour When do Groups Exert Influence?, Types of ReferenceGroups, Nature of Reference Groups, Reference Group Influences on Consumers

UNIT 57: Relative Importance of Informational, Comparative and Normative Influences, Applications ofReference Group Influences

UNIT 58: Consumer And Cultural Influence The Characteristics of Culture, Cultural Values, Cultural Differences in Non-verbal Communications, Cross-cultural Influences, Aspects of Sub-cultures, Lifestyle Influence, The VALS (Values and Lifestyles)

UNIT 59: Social Class Influence and Consumer Behaviour The Nature of Social Class, Symbols of Status, Concept of Money and Social Class, Social Class Categories, Social Class Categories in India

UNIT 60: Pre-Purchase And Post-Purchase Buying Behaviour Pre-purchase Buying Behaviour, Post-purchaseDissonance, Purchase Evaluation and Satisfaction/Dissatisfaction, Dissatisfaction Responses

UNIT 61: Implications for Marketers, Satisfaction, Repeat Purchase and Customer Loyalty, Product Disposal

UNIT 62: Organisational Buyer Behaviour Market Structure and Pattern of Demand, Organisational BuyerCharacteristics

UNIT 63: Decision Approach and Purchase Patterns, Factors Influencing Organisational Buyer Behaviour

UNIT 64: Types of Decision Situations, Organisational Buyer Decision Process, Problem Recognition, ProductSpecification, Product and Vendor Search, Product and Vendor Evaluation, Product and Vendor Selection

Reference Books:-1. Consumer Behaviour by Martin Evans, Gordon Foxall, and Ahmad Jamal (Paperback - Jun 2, 2009)2. Consumer Behaviour: A European Perspective by Miceal Solomon, Gary Bamossy, Soren Askegaard,

and Margaret K. Hogg (Paperback - Jan 21, 2010

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