Five tips for writing better marketing materials

Five tips for writing better marketing materials

Catherine EveryPippin Consultancy Ltd

Duchy WiRE | 31 May 2016Pippin Consultancy Ltd | www.hellopippin.co.uk

http://www.hellopippin.co.uk/

Today

An introduction to meFive tips for writing better marketing materials



Me

English Language and Literature degreeDirect marketing in publishing

Web copywriter + freelance copywriterFreelance copywriter



1: Write for your audience

Who is your customer?



An exercise

Create your client avatarNameAge

OccupationHome life

Fears / problems



2: Use benefits not features

What’s in it for me?FeaturesBenefits



Another exercise

Name one of the benefits of your business



HD Television

Boasting 100 Hz BLB technology the Panasonic Viera TX-L32EM6B will ensure smooth on-screen motion with

reduced motion blur and great picture clarity, even if you are watching fast paced action movies or sport.



3: Write for the right medium

Who will be reading this?What will they be interested in?

What do they need to know?Where will they see this?



Leaflets / Flyers / Sales letters

Sales toolCut to the chase

Don’t forget to add all your contact details!



Websites

Overt sales toolKeywords Headings

Short sentencesBulleted lists



Invictus Games



Press releases

Find the hookStart with the most important information



4: Have a call to action

What do you want people to do?



5: Proofread

New pubic facilities open in Hereford



Any questions?



Contact

Catherine [email protected]

www.hellopippin.co.uk01531 248874


mailto:[email protected]



Marketing

Five tips for writing better marketing materials