1. Index 1. Introduction 2. History 3. Competitors 4. Brand
Awareness 5. Market opportunity 6. Indian Consumption Story 7.
Brand Positioning & Size 8.Business Overview 9. Aggressive
Retail Thrust 10. Consolidated Sales & Profitability Mix 11.
Strategic Thrust Areas 12. Consolidated Financial Significance
Performance Improvement 13. Why in Loss? 14. Why in Raymonds 15.
Conculsion 16. Bibliography
2. Introduction The Raymond group was incorporated in 1925
Raymond's is one of the Indias leading fabric and garment
manufacturers and fashion retailers. The company is led by CEO
Gautam Hari Singhania.
3. Raymond is the largest producer of worsted suiting fabrics
commanding over 60% share of the market. Group also has business
interests in readymade garments, designer wear, cosmetics &
toiletries, engineering files, tools and prophylactics.
4. COMPETITORS SiyaRam Reid and tailor Mayur suitings Vimal
suitings Van Heusen
5. Brand Awareness 60% 3% 4% 7% 3% 23% BRAND RECALL RAYMONDS
REID & TAYLOR GRASIM VAN HEUSEN VIMAL OTHERS
13. Y in loss? Company's mainstay textile business performance
was adversely impacted by the weak consumer sentiment resulting in
lower discretionary spends and increase in input costs. Inflation
also was at elevated levels. The forecast on raw material prices
betrayed steady wool prices had suddenly taken an upswing from due
to both reduced output of wool in Australia and New Zealand
14. Why raymond? Raymond's exports, which slipped last year to
Rs 60.27 crore, is expected to recover in current fiscal
years.There are signs of improved overseas demand. Raymond's output
of finished fabric had reached an all time high of 247.93 lakh
metres. Raymond's own denim division is in the process of expanding
production capacity by 5 million metres In future they will
increase volumes in USA, Canada, China, CIS and East European
countries.
15. CONCLUSION Raymond is a big fashion brand name in India, it
has become a synonym for men's wear. Raymond showrooms are well
managed and offers the good service. Raymonds emerged as a
undisputed market leader in the garment industry. The brand Raymond
has the unique perception over its customers psyche. All the plants
used are ISO certified, leveraging on cutting- edge technology that
adheres to the highest quality parameters while also being
environment friendly.