12

Raymond Kroc

Embed Size (px)

DESCRIPTION

consist the life of Ray A Kroc

Citation preview

Page 1: Raymond Kroc
Page 2: Raymond Kroc

Raymond Albert Kroc

Born on October 5,1902

Page 3: Raymond Kroc

The Story of “First”

He was one of the first fifteen year olds to serve as an ambulance driver with the Red Cross during the First World War.

He was the first to see the nationwide potential of a small family business operating out of California.

He was the first man to apply the principles of mass production to the service industry.

Page 4: Raymond Kroc

Contd…

During the late 1950s, Kroc tried his hand at selling paper cups.

He worked as a pianist for a short period of time.

He traveled around the country and sold milkshake machines to various different cafes and restaurants.

During this time he ran across a small hamburger restaurant in San Bernardino, California named McDonald's.

Page 5: Raymond Kroc
Page 6: Raymond Kroc

1966

1957

1962

1967 1968

1963

1948

195619551954 1958

1964

1959

1965

1960 1961

McDonald’s Timeline

Page 7: Raymond Kroc

Ray Kroc, McDonalds and Fast Food Industry

In 1954, a fifty-two-year-old milk-shake machine salesman saw a hamburger stand in San Bernardino, California.

Ray Kroc opened his first McDonalds in 1955 in Des Plaines.

In 1956, Kroc set up the Franchise Realty Corporation.

He revolutionized the American restaurant industry by imposing discipline on the production of hamburgers, french fries, and milk shakes.

Page 8: Raymond Kroc

Contd…

He innovate a completely different Franchise.

Kroc envisioned a restaurant that ran like a factory.

By 1960 there were over 200 McDonald's around the United States.

Page 9: Raymond Kroc

In 1961, he bought them out completely in $ 2.7 million.

Page 10: Raymond Kroc

Contd…

He established national advertising campaigns to support his restaurants and took the brand international in 1971 to Japan and Germany.

In 1972, when more than 2,200 McDonald’s outlets racked up $1 billion in sales, Kroc received the Horatio Alger award from Norman Vincent Peale.

Page 11: Raymond Kroc

By 1987, McDonald’s had sold over 65 billion hamburgers and it had just opened its ten thousandth store.

Today, one-third of new McDonald’s franchises are opened in foreign markets.

Page 12: Raymond Kroc

Died on January 14, 1984 at the age of 81.