Event Spot Event Marketing

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Events are a great way to establish your company as an authority in your field. Its also a integral part of fundraising for non-profits. This seminar walks you through how to create an event from online registration to promotion. Attract new customers/members and deepen existing relationships. This seminar is from Constant Contact and is built around the Event Spot product, but the information can be used with any online event planning product.

Transcript

  • 1. 2013

2. 2013 3. 3 2013 4. 2013 5. at its core, marketing is about eliciting a physical and measureableRESPONSE5 2013 6. 6 2013 7. findconvertconvertkeep Flip The Funnel: Retention is the New Acquisition -- Joe Jaffe (@jaffejuice)7 2013 8. 8 2013 9. #EventSpot 2013 10. #EventSpot 2013 11. 2013 12. paper vs. email? simple graphics include ALL the basics write a compelling message anticipate questions be recognizable12 2013 13. make sure the host organization is very obvious,not just the logo offer date/time/location/topic sign-up link should be most obvious, if not ONLYoption, and be above the scroll line place left or center, not right use a text link dont give details that distract from signup13 2013 14. 14 2013 15. 15 2013 16. 16 2013 17. event home page17event invitation event registration 2013 18. 18 2013 19. 19 2013 20. 20 2013 21. 21 2013 22. collect attendee data do not ask too many questions if you charge a fee, try to collect on the spot make sure a confirmation email goes out ASAP22 2013 23. 2013 24. drive pre-event build-up and promotion make it easy to share and forward info encourage activity during the event dont forget post-event24 2013 25. 25 2013 26. 26 2013 27. 2013 28. what is attrition? how do I avoid it? so, what do I do?28 2013 29. use a first name again reconfirm their registration if there is a waitlist or the event is full, say so before 10am, send the day before; after 10am,send the SAME DAY describe check-in process, where to park, what to bring, emergency contact Send a long email (this is the only time I will say this!) 29 2013 30. 30 2013 31. 31 2013 32. 2013 33. use a first name again include at least one photo from the event! provide incentive to participate in a survey ask people to post, tweet, comment about theirexperience provide them with sample content! network and regroup on your page! emphasize the call to action why did you have the event? 33 2013 34. 34 2013 35. 35 2013 36. 36 2013 37. #EventSpot 2013 38. 2013 39. #EventSpot 2013 40. 2013