Modern Event Marketing

Crafting Experiences That Last

EXPERIENCE

(We’ll use post event, we promise)

#asaestar

#stexpo

Try Me! Proud to Be a Guinea Pig!

OUR PROMISE• Fast-paced• Do whatcha like• All makes sense at the end• This is the last bullet point

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100% from Market | 800,000 New Facebook Fans | Limited Production | Sustained Demand

Big News….

WE’RE LIVE

Award Ceremony!

Elite Performance Category

Just Do It

Award

Elite Performance…Just Do It Award

Deborah Young

Deborah Young, CMP, CEM

JUST THE FACTS:

Assistant Executive Director, Conferences & Exhibits

National Association of Elementary School Principals (NAESP)

Based in Virginia, USA

Final Decision Maker

Plans Meetings throughout USA

Largest Meeting: 1,001-5,000

Hotel Nights: 1001+

Requires Exhibit Space

10 or Less + Annual Meeting

2017 or Beyond

Event Star: The Deborah Young

FUN FACTS:

Persona: Marketing/Comms/Brand ManagerIP Address: 50.202.163.222 (Ellicott City, MD)

Baby Boomer

Open to Photo Ops

Competitive—Will Compete for Prizes

Likes Tactical Learning

15 Interactions to Date Connected to this Event

15 years, 7 months at NAESP

Member of IAEE, PCMA and Baltimore Advisory Board

Event Star: The Deborah Young

Opened 50% of my Emails

Sent Email on May 2nd (Friday)

Registered First Time at 9:36 am on May 6th (Tueday)

Opened New Invite for Different Event on May 13th

The Deborah Young!

Empowered Leader Category

PlaymakerAward

Empowered Leader Category

DeVonne Parks

DeVonne Parks, CEM

Member Services & Engagement ManagerNational Information Standards Organization

Maryland, USA

Significant Influence

Plans Meetings in the Northeast

Meeting Size 1-1,000

Hotel 101-300

10 or Fewer + Annual

2017 and Beyond

Event Star: The DeVonne Parks

FUN FACTS:

Favorite Color is Purple

Persona is a Visionary for Her Organization

Went to Cedarville University

Big Time Volunteer with IAEE DC Chapter & PCMA DC Chapter

Animal Welfare Advocate

36 Endorsements for Event Management

We both graduated in 1995 (Gen X Unite!)

Open to photos

Also Competitive

Likes to read, exercise, bake cakes & cookies & travel

Event Star: The DeVonne Parks

Interaction with DeVonne:

Sent email on Friday, May 6th @ 9:30 amRegistered Tues, May 13th @ 11:42 am

Sent New Event Invite on May 13th @ 1:05 pmRegistered May 13th@ 1:06 pm

From May 6-13th (8 days):2 Registrations5 Emails4 Website Visits

The DeVonne Parks!

Get Real with the Winners

Hey Hey! It’s Nene!

Audience Challenge!

One tweet to include both:

#dcRising #asaestar

Reflection & Discussion Time:

How Did Digital Just Drive Our Live Experience?

How’d We Do It? Where’d We Get the Info? Hmmm……..Answer in 15

Behind the Scenes

Using the Power of Digital to Drive Live Experiences

Icebreaker/preference

Buyer Persona

Cultural References

Level of Risk/Adoption

Learning/Experience Modality

Why we’re asking, what good your answer will do for you & the org overall

The Deborah Young! The DeVonne Parks!

pre-event

innovation moment

Smart Marketing

live event

Innovation

moment

Using the Power of Digital to Continue the Experience

What Does it Mean to Be an Event Star?

What Was Your Innovation Moment?

Get RealAbout XYZ

Reflection & Discussion Time

Behind theScene

The Pulse

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EXPERIENCE

THANKS TO OUR SPONSORS