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Janel BurnsAccount Manager
GiGi HuangDigital Expert
Annie ThompsonBrand Manager
Rita MaResearch Director
Haley NaglePR/Promotions/Events
Manager
Alex ZhuangMedia Manager
Market Appraisal
Technology
Digital Marketing
Customer Satisfaction
PRIMARYRESEARCH
NCD CUSTOMER ANALYSIS
Demographic Trends
PRIMARYRESEARCH
Newton 29%
Boston 12%
Newton
Where a re they f rom?
PRIMARYRESEARCH
Greater Boston Area
Newton
Boston
Brookli
ne
WatertownWaltham
Weston
Wellesley
Needham
Note: The remaining areas are less than 10%
PRIMARYRESEARCH
Loyal Customer Base
PRIMARYRESEARCH
PRIMARYRESEARCH
C U S T O M E R P R O F I L E
Mr. and Mrs. Smith Mrs. Johnson
PRIMARYRESEARCH
SWOTANALYSIS
StrengthsCustomer Service
WOMQuality of Service
Team Dynamic
WeaknessesWebsite
Brand heavily relied on Levitt’s
nameSocial media inconsistency
OpportunitiesGym Partnerships
Strong social media presence
ThreatsEmployee
Inconsistencies w/ patient contact
Heavy patient loadIncreased
competition
T h eBIGIDEA
small changesBIG IMPACT
Refreshre·fresh /riˈfreSH/ - give new strength or energy to; reinvigorate
Infusein·fuse /in-fyooz/ - Instill (a quality) in someone or something
Integratein·te·grate /ˈin-tə-ˌgrāt/ - to form, coordinate, or blend into a functioning or unified whole
Refresh
na·vy \ˈnā-vē\ - trust, honesty and loyalty
black \ˈblak\ - respect
sil·ver \ˈsil-vər\ - soothing, calming and purifying
white /(h)wīt/ - soothing, calming and purifying
“ f ro m o u r s m i l e t o y o u r s ”
Infuse
IntegrateI M C S T R A T E G Y
DIG ITAL STRATEGY& T A C T I C S
& T A C T I C S
DIG ITAL STRATEGY
DIG ITAL STRATEGY& T A C T I C S
DIG ITAL STRATEGY& T A C T I C S
DIG ITAL STRATEGY& T A C T I C S
DIG ITAL STRATEGY& T A C T I C S
DIG ITAL STRATEGY& T A C T I C S
DIG ITAL STRATEGY& T A C T I C S
DIG ITAL STRATEGY& T A C T I C S
DIG ITAL STRATEGY& T A C T I C S
Blog
Website
DIG ITAL STRATEGY& T A C T I C S
MEDIASTRATEGY& T A C T I C S
& T A C T I C S
DIG ITAL STRATEGY
PRSTRATEGY& T A C T I C S
PR&PROMOTIONSS T R A T E G Y & T A C T I C S
PR
Partnership
Event
Media Relations
Thank You
Cards
MARKET ING INTERN
BUDGETALLOCATION
250
50
30
PRINT COST
BrochureBusiness CardAppointment Card
BUDGETALLOCAT ION
3600
120
DIGITAL COST
WebsiteFacebook Promotion
BUDGETALLOCAT ION
small changes BIG IMPACT
