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EMAIL MARKETING IS STILL IN ITS EARLY STAGE
An internet user receives on average
416 emails / months
Only 15% of commercial emails
are read
51% of Internet usersopt out of the newsletter
when messages are
not adapted
Emailing is used intensively but still not sufficiently targeted
by
WELL EXECUTED, EMAILING IS A TOP POWERFUL LEVER !
79% of consumers subscribe to more
campaigns to receive targeted promotions
66% of consumers made an online
purchase following a
marketing email
A market growth that remains very strong :
+36% of turnover+15% of budget
by
TODAY, BUDGET DEDICATED TO EMAILING ARE TOO LOW…
=> Emailing is a powerful lever but is still not fully considered accordingly
Budget : online ad spending share ROI : turnover generated by 1$ spending
….RELATIVE TO ITS PERFORMANCE
by
OPERATIONAL CONSTRAINS SLOWS ITS POTENTIAL GROWTH
Many actors in the
marketplace
Long and tedious
process
Lack of clear reports
and statistics
Email templates and messages
poorly adapted to the target
Lack of control over
spending
Approximate targeting
The Emailbidding platform tackles all these constrains one by one
by
EMAILBIDDING, HOW DOES IT WORKS ?
Criteria + CPC bid
Number of @ available :Target + minimum price
Advisers
Publishers :Segmented
Database of high quality
Visibility Profitability
Criteria + CPC bid
Algorithm
by
HOW DOES THE ALGORITHM WORK ?
Gender
Age Interests
Behavior
Origin
Geo
A/B Testing
PublisherDB’s
The targeting algorithm analyses the data-base according to several criteria (gender, age, interest centres, localisation, A/B Testing…) and sends campaigns to most responsive contacts.
by
A SIMPLE AND EFFICIENT TOOL
Self-service and intuitive platform
You can manage your database without obligation
Timely detailed statistics : follow-up on the number of email sent, of hits, of emails opened by campaign and of generated revenue
by
MAXIMUM REMUNERATION
Emaibidding insures a maximum remuneration over time
CPC remuneration on the auction principle
Choice in the campaigns categories accepted and with their related CPC
Target algorithm
by
Encryption of your database
Control of the ad pressure : set the number of advertisements sent by address, add and/or acceptation of campaigns, black list…
Conservation of your kits email with follow-up of the campaigns : number of un-subscription, of hard bounces, complains of spam...
A MAXIMAL PROTECTION OF YOUR DATA
by
IN SHORT, EMAILBIDDING PROVIDES YOU WITH :
Easeof use
Database Protection
Ad pressure control and targetting
Revenuemaximisation