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The presentation «Сreating Customer Loyalty» given by CEO RBK Money, Andrew Morozov at the Merchant Payment Ecosystem in Berlin
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СREATING CUSTOMER LOYALTY !!
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Andrew Morozov CEO RBK Money !!!"
RBK MONEY!
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2002##!##
PIVOT!
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2002##!##
Zero(fee#policy#
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SUCCESS!
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2002##!##
Trac1on#achieved#!
!!"
Zero(fee#policy#!!##
GROWTH !
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2002##!##
Zero(fee#policy#
#!!##
Trac1on#achieved#
Russia#
EXPANSION !
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2002##!##
Zero(fee#policy#
#!!##
Trac1on#achieved#
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Russia# Interna1onal###
TODAY !
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2002##!##
Zero(fee#policy#
#!!##
Trac1on#achieved#
# !
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Russia# Interna1onal###
40,000#!!##
businesses#!##
RBK MONEY STRATEGY & VISION WE CONNECT PEOPLE WITH BUSINESSES !
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LOYALTY !!
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Attracting customers is only half the battle - keeping them loyal to your brand can be just as challenging."
PEOPLE LOYAL TO PEOPLE NOT THINGS"
PERMISSION MARKETING!
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Performance: Good Reliable & Consistent (93-94%) Good Deals & Pricing (93%) !!!"Customer Support / Service (89%) Honest & Open Policies (83%) !!!"
Trustworthy Brand Name (75%) Specific Features (75%) Offers Latest Technology (73%)!!!"Creative Offers & Programs (62%) Friends Recomendations (53%) !!!"Speak thru Multiple Channels (30%)!!!"
Source: PWC USA 2013!!!"
WE ARE IN A DATA BUSINESS"
RBK OFFERS !!
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The project involves more than 10,000 stores."
Purchases value per customer has increased by 20% over the last year"
NEW GENERATION LOYALTY PROGRAMS !
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There is no more B2B or B2C. It’s H2H: HUMAN TO HUMAN
