CommuniCARELilly Beil, Jennifer Butler, Emily Huang

Brand Management

Group 1 Team 2

Problem: Why CommuniCARE?

Our research has shown that most patients walk-in to a doctors office without an appointment when needing to see a health professional.

Many times, patients do not know how long they will wait, and prepare themselves to wait for several hours.

This forces patients to take a day off of work.

This also shows the lack of efficiency in European hospitals.

Many patients are not consistent with their doctors because of this problem.

European hospitals are also having a difficult time gathering patient data because of the lack of patient consistency and technology set-backs.

There is an issue in European hospitals with the daily inflow of patients in relation to the number of doctors on staff.

Business Definition

CommuniCARE strives to provide healthcare professionals with the tools to track patient activity trends to best understand their patient and business needs. At the same time, CommuniCARE also enhances the healthcare experience for patients by creating a more efficient scheduling process.

Marketing Mix

Product

Software Program to be licensed

Targeted for Hospital Administrators

Gathers info on patients for office logistics strategy

Projects incoming patient schedule for doctors

Provides patients with a way to check wait-times via App

Makes records electronic via App

Sends Vaccine and Outbreak alerts via App

Place

All doctor offices within a hospitalEx: Ear, Nose, & Throat, OBGYN, Optometrist, etc.

Patient’s smartphones

Price

Annual licensing fee for hospitals

+€500,000 software development

+€10,000 app development

+€100,000 yearly licensing fee

+€75,000 maintenance Total: €675,000 for 1st year €175,000 for proceeding years

App is free for patients

Promotion

Business-to-Business Marketing:

Healthcare Conventions

Directly to Hospital Administrators

Business-to-Consumer Marketing:

Hospitals choose how they market app to patients

Questions/Feedback?