2015 IRCE Booth Schedule-

Booth #137

Booth Presentations: Wednesday June 3rd, 2015

Session Time

Session Title Session Description

9:45am – 10:15am Click to Purchase – transaction advertising is here to stay

Social channels have long played a role in shopper influence and browsing. And with the advent

of buy buttons on all the major social platforms, both the shopping and selling experiences are

about to be disrupted – again. Hear CMO, Eric Best discuss how brand advertising is about to be

superseded by transactional advertising and the best practices brands and retailers should follow

to make shopping from social sites convenient, easy, lucrative and maybe even fun.

12:00 – 12:30      Groupon Goods – the marketplace for deals.

In a league of its own, Groupon has sold just about anything that can be sold. Hear how Groupon

Goods has moved from coupon offers to full blown ecommerce by partnering with CommerceHub

to offer a massive catalog of shoppable products to its 50M users, rewarding the most frequent

shoppers with the best deals and making shipping a competitive advantage that keeps customers

coming back.

12:45 – 1:15        Jet.com + CommerceHub(Executive Presentation)

Jet is more than simply a marketplace, it is a next-generation shopping platform that connects retailers with millions of shoppers in the most efficient ways possible. Jet does not profit from individual transactions, instead charging a modest membership fee and passing on efficiency-based savings to customers. CommerceHub is making significant investments to support sellers on the platform.

4:45-5:15    Grow your ecommerce business with the CommerceHub solution

See how the demand generation solutions powered by the CommerceHub platform let you take

control of your enterprise product catalog to bring more products to market faster, reach

customers at less cost in the channels where they browse and shop and drive higher sales

conversions with less advertising spend.

Session Time Session Title Session Description

12:45 – 1:15        Facebook Commerce Marketing executives often wonder about the investment in social media on the

bottom line. Is my Facebook page driving sales? The answer is “yes” if done

right. Learn how the Facebook advertising platform lets you reach the right

customer, at the right time, with the right offer. Hear more about how audience

insights, product intelligence and data automation can be combined to grow

online sales quickly and smartly on the largest ecommerce social platform in

existence.

4:30 – 5:00           Which Ad Platform is Best for Your Business? Let’s find out.

Learn how leading ad channels are rolling out new advertising offerings that

could change your strategy, spend and approach. Evaluate which ad

channels, from Yahoo to Facebook will drive greatest ROAS based on your

audience and offerings. Join expert Elizabeth Marsten as she tells you what

you need to know to get the most out of your ad spend.

Booth Presentations: Thursday June 4th, 2015