Social Media With A Purpose - IRCE; Chicago, IL

Eric Enge [email protected] www.stonetemple.com

Social Media With a Purpose


Stone Temple Consulting

Full-service Digital Marketing Agency

Content Marketing

• Strategic Plan• Off-site Placements• On-site Content• Influencer / Media Relationships• Link Building

On-Page SEO

• Comprehensive Audits• Site Hierarchy (IA)• Search Engine Crawl Management• Crawls• Ongoing Site Reviews and Auditing

• Mobile Strategy• Mobile SEO Implementation• AMP• App Strategy• Deep Linking• App Store Optimization

Social Media

• Strategic Plan• Drive Business Results• Influencer / Media Relationships• Content Strategy• Content Generation

Mobile


1984 World Foosball

Champion – “Goalie War”

Eric Enge – Fun Fact


What’s Our Objective?


1. More Followers?


These

People

Disagree


2. More Engagement?


Source: Chartbeat


Hilton Suggests: Fantastic Engagement Example


Sadly, the Last Tweet Was on Feb 20!


3. Directly Drive SEO?


Links From All These Sites are

NoFollow

(Which Means They Have No SEO

Value)


Let’s Rethink That Objective


Start With a Purpose


How Can I Drive Leads & Sales?


Today’s Environment is an Ecosystem


Larger Audiences Increase Visibility


Who in This

Chart Can

Amplify Your

Message?


This is Your Target, Right

Here


Social Media Sharing Can Build Your Audience

1 2

34


Social Media Sharing Can Drive Links


Influencer

Influencers Are an Accelerant


Influencers Have Large Audiences


Eric Enge

[email protected]

@stonetemple

+Eric Enge

(508) 962-8474

www.stonetemple.com

Thank You!