Facebook For BusinessSocial Media Promotion Channels

• Keith Blundy• Managing Director | Aegies Associates• Wednesday 16th October 2013

Presentation titleWELCOME• Hashtag for this session is #CIMYCC• contact me:

– @stiltwalk on twitter– stiltwalk on Facebook– keith.blundy on Flickr– keithblundy on LinkedIn– AegiesAssociates on YouTube– email: pr@aegies.com– www.aegies-associates.com– aegiesPR on Instagram– aegiesPR on Pinterest

Presentation titleSession Objectives

• Facebook is increasingly being used by businesses to build communities and talk directly to their customers and prospects.

• This workshop explains how to effectively use Facebook for your business, learning how to create a Facebook business 'page' and much more to help you engage with your customers more effectively.

• The in-and-outs of Facebook for B2B and B2C will be discussed as well as targeting customers with Facebook advertising.

Presentation title

Background

Presentation titleA NEW LANDSCAPE

Presentation titleA NEW LANDSCAPE

• 100K Tweets / sec• 690K items shared on Facebook / sec• 2M google search / sec• £175K spent online / sec• 55% ... share purchase decisions socially• >20% mobile device >13% of sales growing

Presentation titleHistory Of Social Media 1

NAPSTER1999

Presentation titleHistory Of Social Media 2

WIKIPEDIA2001

LinkedIn2003

YouTube2005

Facebook2006

Twitter2006

GoogleBuzz2010

Google+Pinterest2012

Presentation titleTHE POWER OF SOCIAL MEDIA

Presentation titleUSERS - WHAT ARE THEY DOING?Creators • Bloggers

• Publish webpages / content• Upload video / music / audio / pictures• Write original articles / content

Critics • Post ratings / reviews• Comment on others creativity• Contribute to online life• Edit and correct others content

Collectors • Use RSS feeds• Vote for websites and content

Joiners Maintain profile on social media and visit sites widely

Spectators Read / Listen / Watch content published by others

Inactives Nothing

Presentation titleWHAT ARE THEY DOING - BY AGE

35-44 Yr olds 18-24 Yr olds UK Average

Creators 9% 38% 15%

Critics 20% 34% 21%

Collectors 2% 18% 6%

Joiners 41% 77% 38%

Spectators 51% 60% 50%

Inactives 34% 13% 37%

50% of UK social media users are waiting for a proposition from your business - ready and able to take action.

Presentation titleTOP 15 SITES

Global Traffic Alexa.com 2012

Presentation titleFACEBOOK - IT MIGHT BE LIKE THIS!

Presentation title

FACEBOOK - FOR BUSINESS

Presentation titleWHY FACEBOOK?

Source: YouTube [15/10/13]

Presentation titleFACEBOOK - A GOOD BUSINESS TOOL?

• Yes If ...– It has a positive effect on customer /

consumer behaviours?– It is part of a strategic approach to promotion– It enhances competitive advantage

• No if ...– It adds no value or damages deputation!

Presentation titleFACEBOOK - JUDGING SUCCESS

– Fans sharing with Friends• Buzz created / Dialogue / Traffic

– Visitors successfully referred to your Website• Tell a story - link to your site measure response

– Sales leads• A offer / coupon / gift / free report ...

– Better understanding of your customers– Sales

• Advertising

Measure Using: Facebook Page Insights | Google Analytics

Presentation titleFACEBOOK

• Great for B2C, OK for B2B• Care needed with fan / product pages• Broadcast ... Outward speaking?• Allow user interaction?• Advertising Opportunities• Desktop | Mobile - considerations• Example

Presentation titleFACEBOOK FOR BUSINESS

Source: facebook.com/business/ [15/10/13]

Presentation titleFACEBOOK - examples

Presentation titleFACEBOOK - ADVERTS

Source: facebook.com/about/ads/ [15/10/13]

Presentation titleMOBILE - IS THE KEY

Source: YouTube [15/10/13]

Presentation titleSOCIAL MEDIA DOs & DON’Ts

• Be prepared• Be sensible• Get advice• Use you judgement• Be yourself• Copyright• Slander / Liable

Presentation titleTools of the Trade

• Twitter on computer / phone / tablet– Tweet Deck / Twitter Site / App

• Blogging– BlogPress / Blogsy

• iPad / iPhone simple use• Lets look at how.

Presentation titleFind out more

• For more useful advice for small businesses wanting to build on their marketing knowledge

• www.cim.co.uk/sbc

Presentation titleQUESTIONS