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Africa Business Communities is a Digital B2B Publisher that enables companies and organizations to connect with African Business Professionals. Africa Business Communities supports doing business in Africa by events, custom media productions and market research. What can we do for you very well? - Communicate to African segmented reach - Create African online traffic to your landing pages - Collect African market opinions - Distribution to African media
Citation preview
Africa A
B Business
C Communities
Africa Business Communities Marc Stubbé – Bas Vlugt 1 January 2015
1. Africa Rising
2. Africa Business Communities
3. Marketing Communications 1. Africa Business Communities Site
2. Africa Online Marketing
3. Africa Press List
4. Events
5. Custom media
6. Market Research
7. Recruitment
Content
1. Africa Rising
The economy of most African countries will grow by more than 6% per year for the next 5 years. [The Economist, March 28, 2013]
Africa knows different places and paces
2 January 2015 Africa Business Communities General 5
2. Africa Business Communities
Africa Business Communities is a Digital B2B Publisher that enables
companies and organizations to connect with African Business
Professionals.
Africa Business Communities supports doing business in Africa by events, custom media productions (content marketing) and market
research.
Our Services
Marketing and Communication
• www.africabusinesscommunities.com
• www.africaonlinemarketing.com
• www.africapresslist.com
• www.africanewsmonitoring.com*
• Events (tailor made)
• Content Marketing (tailor made)
Market Research
• www.africabusinesspanel.com
• www.africaresearchtools.com*
• Africa PMI
Recruitment
• www.headhuntersinafrica.com
• www.africajobbrokers.com*
2 January 2015 Presentation name 8
* To be launched soon
We are social
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We are the biggest African player in the world on Linkedin!
nr 6 of Top 10 LinkedIn
groups members
1 Africa Oil & Gas Industry 78.136
2 Africa Import Export Trading 54.547
3 Lagos Business Club 44.814
4 Africa - All things business 41.963
5 Nigeria Oil and Gas Opportunity Network 30.441
6 Africa Banking 29.197
7 South African Business Network 29.051
8 Oil & Gas Jobs Africa 27.999
9 Africa Job Brokers 27.546
10 Africa ICT 26.551
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•More than 180 well segmented groups •26 of top 50 •Fastest growth •CEO groups with selective admission
Our Wake-up Call
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50
100
150
200
250
300
350
400
1
2
3
4
5
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Membership Growth at Africa Business Communities
ABC with own online community ABC with LinkedIn community
We started with our own social
communities, but soon ditched it when
we saw the network power of
LinkedIn.
3. Marketing & Publishing
2 January 2015 Presentation name 13
Marketing and Communication
• www.africabusinesscommunities.com
• www.africaonlinemarketing.com
• www.africapresslist.com
• www.africanewsmonitoring.com*
• Events (tailor made)
• Content Marketing (tailor made)
2 January 2015 Presentation name 14
3.1. Advertising on www.africabusinesscommunities.com
Creation of the Banner is for free!
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3.2. Africa Online Marketing
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3.2. Africa Online Marketing
B2B as core but also able to service with B2C campaigns
The most advanced knowledge about digital media campaigns applied to campaigns in African countries
Very experienced in Social Media
Google AdWords Certified Partner
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3.3. Africa Press List
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Features
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User - Clients
•We have priced the press release
sent to an journalist by way of
credits. As such, we offer you a
more efficient use supported by
differentiated campaign lists and
avoid “send all” actions.
•You always control the number of
journalists that are included in the
press list and therewith you control
the costs of distributing your press
release. We think that a better
segmented distribution list is in the
interest of all parties anyway
Budget
•Press release distribution to more
than 7,000 journalists throughout
Africa
•Integrated with social media:
including LinkedIn group
publication, Facebook and Twitter
distribution
•Africa Business Communities
holds 25 of the 50 biggest LinkedIn
groups focused on Africa in which
you can easily post your message
(see
http://www.africabusinesscommuni
ties.com/africa-business-
communities-LinkedIn-groups.html
•All press releases are published
on the blog of Africa Business
Communities and redistributed to
other online channels
• Use templates to draft your press
releases
•Create your own distribution lists
you can re-use
•Integrated with social media:
including LinkedIn group publication,
•Besides regions and specific
countries, use more than 30
thematic categories to select
journalists and media titles
•Use different media categories to
select journalists
•Add own email addresses of
journalists
•Keep a history of your press
releases sent out
Reach Tools
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Features
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•Additional features
•Client management features for parties that send out press releases on
behalf their clients
•Dashboards and overview separated per client
•Credits per client
•Press releases per client
•Templates per client
•Address lists per client
Organizations using the APL for their Clients Journalists
•Easy registration with social login
•Get the press releases you want to receive
•Complete and control your profile information yourself
•Users can search your profiles and contact you for commercial
assignments
•Users can contact you through a form and do not have access to your
email-address
•Block specific users/senders if you do not want to receive press
releases from them
4. ABC and Events
Example Event CEO networking in Accra
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Online converts into offline (Ghana, Accra)
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New Event, 2015, in Kigali, Rwanda
We can organize B2B events in Africa for any party
Could be an event with a theme, or just an informal networking event
Could be small scale theme dinners or large scale seminars
We can help you with traffic to your events
We work together with local partners
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5. Customer Media Content Marketing
We understand content marketing
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Scalability (Automation)
User Engagement (Customization)
Ad
vert
isin
g (
Fo
rmat)
Co
nte
nt (M
ark
etin
g)
Native
Advertising
Matrix
Effective
Contextual
Advertising Branded Content
Advertorials Sponsored Texts
© 2013 DraganVaragic.com
The added value of branded content
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Trustworthy and
reliable
Great
entertainment
value
Consumers
enjoy reading it
The brand
consideration
grows
Brand
awareness is the
basis for
effective
branded content
Content Marketing
We can produce, organize, curate and aggregate content concerning different B2B themes for one or more countries
We can drive relevant traffic to platforms with specific themes and increase conversion into desired actions
We can integrate your channels with social media, among others by using our 180 segmented LinkedIn groups
We can create newsletters and distribute them to your relevant target group
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Example of the content marketing product “the
Chance” made for Nike, co-production with our
partner Africa Interactive
We can create directories for different themes (example I)
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We can create directories for different themes (example II)
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30
Content
It is complex
Many channels
Many voices
But we have found our way for you
6. Market Research
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Market Research
• www.africabusinesspanel.com
• www.africaresearchtools.com*
• Africa PMI
Strong need for reliable data on Africa’s development
2 January 2015 Presentation name 33
Government statistics does not provide for a real picture
Jerven, a professor at Simon Fraser
University in Canada:
many of the numbers which are circulated in
official documents, outside assessments and
the media are wrong.
“Many economic activities are unrecorded.
With much of its economies informal, many
African countries have richer citizens than
statistics indicate.
Shanta Devarajan, Chief Economist for the
Africa Region of the World Bank, speaks
about the urgent need to address the
shortcomings of development statistics...
2 January 2015 Presentation name 34
What is the alternative?
Africa Business Panel – Online market research
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14,000
7. Recruitment
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Recruitment
• www.headhuntersinafrica.com
• www.africajobbrokers.com*
Headhuntersinafrica.com
Our members at Africa Business Communities say that it is difficult to find the right high-level candidates to match the rise.
We would like to help effectively connecting companies in need for highly qualified talents with the executive search firms that are best equipped to find them.
Are you a top level headhunter or executive recruitment firm with activities in Africa? Then get your firm listed at HeadhuntersinAfrica.com today and become part of an international network of 1.000+ headhunters!
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