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What can we do for you very well? - Communicate to African segmented reach - Create African online traffic to your landing pages - Collect African market opinions - Distribution to African media
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Africa A
B Business
C Communities
Africa Business Communities Bas Vlugt – Marc Stubbé 2 June 2014
1. Africa Rising
2. Africa Business Communities
3. ABC and events
4. Market Research in Africa
Content
1. Africa Rising
The economy of most African countries will grow by more than 6% per year for the next 5 years. [The Economist, March 28, 2013]
2. Africa Business Communities
Member of NABC
1.African online segmented reach and traffic
2.Collect African market opinions
3.Distribution to African media
6
We have
We can
Our Coverage, a sample
9
Club d'Affaires Maghreb
8,000
180 LinkedIn Groups
with 675,000 members.
Lagos Business Club
30,000
Nairobi Business Club
15,000
Africa Business Panel
12,500 panel members
Africa CEO Network
10,000
Johannesburg Business Club
17,000
Africa Import Export Trading
30,000 Africa Banking Network
21,000 Africa Press List
7,000 journalists
Our Wake-up Call
10
-
50
100
150
200
250
300
350
400
1
2
3
4
5
6
Membership Growth at Africa Business Communities
ABC with own online community ABC with LinkedIn community
We started with our own site, but soon
ditched it when we saw the network
power of LinkedIn.
2 June 2014 Africa Business Club 11
Collaborate with us and grow
12
1. Extend your online reach
2. Improve your conversion
V
isit
s
Reg
istr
ati
on
Bu
y
10%
5%
100%
V
isit
s
R
eg
istr
ati
on
Bu
y
15%
10%
100%
A
BC
Mem
ber
ba
se (
600,0
00)
On your own Together with ABC
Our service to you
13
Grow
Your online
community &
traffic
African Traffic & Leads
ABC’s Linkedin Members
Improve your
service &
understand
your market
ABC’s Press List & Groups
Market Information Africa Business Panel
3. ABC and Events
CEO networking in Accra
2 June 2014 Presentation name 15
CEO networking
2 June 2014 Presentation name 16
Less than 20% is accepted as a member
4. Africa Business Panel
Strong need for reliable data on Africa’s development
2 June 2014 Presentation name 18
Government statistics does not provide for a real picture
Jerven, a professor at Simon Fraser
University in Canada:
many of the numbers which are circulated in
official documents, outside assessments and
the media are wrong.
“Many economic activities are unrecorded.
With much of its economies informal, many
African countries have richer citizens than
statistics indicate.
Shanta Devarajan, Chief Economist for the
Africa Region of the World Bank, speaks
about the urgent need to address the
shortcomings of development statistics...
2 June 2014 Presentation name 19
What is the alternative?
Africa Business Panel A joint venture of ABC and MSI-ACI
2 June 2014 Presentation name 20
