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#SMX #32B @GoodStoryKris
AdWords Scripts :Friendly Robots
#SMX #32B @GoodStoryKris
• Undergraduate degree in Political Science and Philosophy & Graduate Degree in Business
• Zero Technical Background.
A little about me
#SMX #32B @GoodStoryKris
“I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.”
-Bill Gates
But the most important thing about me…
#SMX #32B @GoodStoryKris
§ Ad Testing
§ Ad Reporting
§ Negative Keyword Discovery
§ Keyword Mining
§ Match Type Sculpting
§ Bidding
§ Budgeting
§ Performance Alerts
So I called in the robots
§ Global Domain Blacklist
§ YouTube Brand Protection
§ GDN Domain Optimization
§ Landing Page Outage Monitoring
§ Report Automation
§ Offline Conversion Import
#SMX #32B @GoodStoryKris
TIME§ Wasted crawling through
spreadsheets.
§ Wasted doing repetitive tasks
And they saved me:
MONEY§ More regular optimization on
all accounts
§ Access to data and processes not otherwise available.
10-15Hours Saved Each Week
15-30%Lower CPAs
#SMX #32B @GoodStoryKris
1. Does this task regularly take more than an hour?
2. Does this task require few decision making skills?
3. Does this task need to happen at odd hours?
4. Does this task deal with a large volume of data?
Should I use a script or do it manually?
#SMX #32B @GoodStoryKris
§ You are not the only person that has had this problem.
§ Someone smarter than you has probably already solved this problem.
§ You don’t get points for originality.
§ Find a script that does something close to what you want to do.
§ Modify it to fit your needs.
§ This is the most effective way to begin learning how to write scripts from scratch.
§ Start from scratch and build what you need.
§ You won’t break anything and you can preview everything you do.
§ Use auto-complete, documentation, and trial and error to bash your way to success.
Make the Spaceship
Make a Robot
Make Whatever
Just like Legos
#SMX #32B @GoodStoryKris
Issue: Ad testing process can be time consuming and unorganized.
Solution: Use script from FreeAdWordsScriptsto tighten, automate, and streamline the process.
Hours Saved:
10 per Week
Build the Spaceship: Ad Testing
#SMX #32B @GoodStoryKris
Issue: Want a tool to compare different phrases used in ad copy.
Solution: Tweak a basic reporting script from the AdWords scripts documentation and used Sheets to create a dynamic report.
Hours Saved:
5-10 per Week
Build The Robot: Ad Reporting
#SMX #32B @GoodStoryKris
Issue: Video ads on YouTube showing before offensive videos.
Solution: Use YouTube advanced API to automatically exclude videos with a “controversial” like to dislike ratio.
Hours Saved:
Countless
Build Whatever: YouTube brand protection
#SMX #32B @GoodStoryKris
Resources
Steal from the Best Learn the Basics Look The PartOptmyzr
FreeAdWordsScripts
GitHub
AdWords Solutions Page
Codecademy
Udacity
w3schools
AdWords Scripts Documentation
Javascript Beautifier
AdScriptor
#SMX #32B @GoodStoryKris
Relax and Dive In
#SMX #32B @[email protected]/company/firewood-marketing
Digital marketing• Embedded strategists with
deep domain expertise
• Financial model with no commission-based pricing
A different kind of agency
Integrated services• Creative services team that
can scale efficiently for each engagement
• Strategy and Planning experts partner closely with clients to develop actionable programs
#SMX #32B @GoodStoryKris
SEE YOU AT THE NEXT #SMX!
THANK YOU!
