Buddies vs. Professional Associates

Buddies vs. Professional Associates

Buddies vs. Professional Associates

Buddies vs. Professional Associates

The Hot Dog Test

Lots of little pens…

Lots of little pens…

Lots of little pens…

WOMMA’s Principles

WOMMA’s Principles (applied to advocacy)

Nobody is scripted.

Nudge, don’t shove.

Sense of Belonging

Rule of Three

+ +

Operationalize the Natural Moments

1. After Support Calls

2. Thank Top Users

3. Holidays

4. Employee Anniversaries

5. Company Celebrations

3 Takeaways

1. Businesses are made up of people

2. The best leaders are servants

3. Don’t play “collect them all” with advocates