Action! How to amplify your brand with video and podcasting

Action!How to amplify your brand with video and podcasting

Rachel ParkerResonance Content Marketing

About me …• Founder & Chief Geek, Resonance Content Marketing• 20 years as copywriter and brand strategist• Help clients grow their tribes and their bottom lines through insanely good content• Host, The Content Marketing Podcast• Author, The Content Marketing Coach

Why video and podcasting … and why now?

Reason #1: Text overload


Number of blog posts published every day on WordPress alone:

More than 2 million(source: WordPress)


Number of emails the average person receives every day:

122(source: The Radicati Group)


Americans now text twice as often as we call

(source: Nielsen)

Reason #2: The know-like-trust factor

Know

Like

Trust


Video and podcasting are personal

Your wordsYour voiceYour image


People can get to know you


People can come to like you


People can come to trust you

Reason #3: SEO and engagement


Pop Quiz:

Who owns YouTube?


1/3 of all online activity is spent watching video

(source: HubSpot)


Video links in an email can increase click-through rates

by up to 300 percent(source: HubSpot)


21% of Americans ages 12 and up have listened to a

podcast in the past month.(source: Edison Research)


On average, weekly podcast listeners consume five shows

per week.(source: Edison Research)

5 Keys to Killing It withVIDEO

Key #1: Prepare

Key #2: Follow “The Miniskirt Rule”

Key #3: Keep It Simple

Key #4: Be Personable

Key #5: Always Close With a CTA

Questions?

5 Keys to Killing It withPODCASTING

What Is a Podcast?

iPod + Broadcast = Podcast

Key #1: Choose a Format and Stick With It

Key #2: Stay on Topic

Key #3: Leverage Outside Experts

Key #4: Stay Current

Key #5: Explore Other Ways to Leverage Audio

Questions?

Ready to learn more?

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Ready to learn more?

Thank you!