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Alan Weinkrantz shared his insights with students at The University of the Incarnate Word (San Antonio) on the concept of branded journalism, and how students should prepare themselves with their own body of work in advance of graduating.
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ABOVE THE CODE - BRANDED JOURNALISM
Convergent Media @University of the Incarnate Word / San Antonio
February 17, 2014
TODAY
• Learn about you and where your future might be
• Open discussion about “social”
• How to get ahead of the curve before you graduate
• Recognize that you are a brand
• The role of story telling and branded journalism
ABOUT
• Tech PR / Branded Journalism
• 30+ years…. been through major shifts & cycles
• U.S. and Israel
• My 22 and 27 year old are my social mentors
WHO’S HERE?
• What do you plan (or hope) to do when you graduate?
• How do you use “social media?”
• How will it change when you leave UIW?
YES, I’M ON…
• YouTube
• Flickr
and I blog!
Story tellers have the opportunity to add a massive layer of value to any
company or organization
What’s Branded Journalism?
The art of applying story telling and building narratives to support and
reflect a brand’s values…
Your “resume” is worthless. Everyone has one.
Everyone looks and sounds the same. !
Having a body of work separates you from every other smart person just like you graduating from a wonderful university
The area of study you have chosen represents a massive opportunity not to just “get a job,” but make up you
own gig and own it.
WHAT’S NEXT…
• Re-think how you appear and are perceived online
• Turn you into your first client / job / gig
• Think about who you can develop these skills to help you get your first major job / gig.
BRANDED JOURNALISM EXAMPLES….
• News
• Content
• Story Telling
• Media
content (curated,
contributed, posts)
socialcommenting
writing
Branding “you,” can contribute to your getting a better job
and the gig you want
Your Voice
WHAT’S YOUR VOICE ?
• Politics
• Fashion
• Sports
• Mexico
• Music
SUGGESTED READING
!
• www.adweek.com/topic/branded-content
• www.digiday.com
• www.battellemedia.com
• www.ragan.com
Thank You.
[email protected] www.alanweinkrantz.com