ABOVE THE CODE - BRANDED JOURNALISM
Convergent Media @University of the Incarnate Word / San Antonio
February 17, 2014
TODAY
• Learn about you and where your future might be
• Open discussion about “social”
• How to get ahead of the curve before you graduate
• Recognize that you are a brand
• The role of story telling and branded journalism
ABOUT
• Tech PR / Branded Journalism
• 30+ years…. been through major shifts & cycles
• U.S. and Israel
• My 22 and 27 year old are my social mentors
WHO’S HERE?
• What do you plan (or hope) to do when you graduate?
• How do you use “social media?”
• How will it change when you leave UIW?
YES, I’M ON…
• YouTube
• Flickr
and I blog!
Story tellers have the opportunity to add a massive layer of value to any
company or organization
What’s Branded Journalism?
The art of applying story telling and building narratives to support and
reflect a brand’s values…
Your “resume” is worthless. Everyone has one.
Everyone looks and sounds the same. !
Having a body of work separates you from every other smart person just like you graduating from a wonderful university
The area of study you have chosen represents a massive opportunity not to just “get a job,” but make up you
own gig and own it.
WHAT’S NEXT…
• Re-think how you appear and are perceived online
• Turn you into your first client / job / gig
• Think about who you can develop these skills to help you get your first major job / gig.
BRANDED JOURNALISM EXAMPLES….
• News
• Content
• Story Telling
• Media
content (curated,
contributed, posts)
socialcommenting
writing
Branding “you,” can contribute to your getting a better job
and the gig you want
Your Voice
WHAT’S YOUR VOICE ?
• Politics
• Fashion
• Sports
• Mexico
• Music
SUGGESTED READING
!
• www.adweek.com/topic/branded-content
• www.digiday.com
• www.battellemedia.com
• www.ragan.com
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