Upload
sruthi-suresh
View
146
Download
0
Embed Size (px)
Citation preview
An item Find out what customers
needSatisfy the needs of peopleIntangible or tangible as it
can be in the form of services or goods.
How much did it cost you to produce the product?
What is the customers’ perceived product value?
Do you think that the slight price decrease could significantly increase your market share?
Can the current price of the product keep up with the price of the product’s competitors?
Distribution channel Convenient Easy access Viewable
Communication Advertising, Sales promotion ,Direct
selling…… Boost brand recognition and sales Reach your potential audience and
buyers Differentiation becomes
a key goal
The execution of the service well-tailored process in place to
minimize costs provide a unique experience Define a process clearly for the
service provider
Presence and establishment The location of the service delivery The level of comfort and attractiveness
of a service
PHYSICAL EVIDENCE
People define a service The company’s employees Right person at the right place Customer satisfaction
P E O P L E