Levi Strauss & Co

FoundersHeadquarters

Area servedIndustryOwner(s)

EmployeesDivisions

Levi StraussSan Francisco, California, U.S.

Worldwide ClothingTextile10,000+

Levi's, Dockers, Signature by Levi Strauss & Co.

Contd… Levi Strauss & Co. (LS&CO) is a privately held clothing company

known worldwide for its Levi's brand of denim jeans. The company began producing denim overalls in the 1870s,

modern jeans were not produced until the 1920s Levi Strauss & Co. is a worldwide corporation organized into

three geographic divisions: Levi Strauss Americas (LSA), based in the San Francisco

headquarters; Levi Strauss Europe, Middle East and Africa (LSEMA), based in

Brussels; and Asia Pacific Division (APD), based in Singapore

Lee

PEPE JEANS

KILLER

SPYKAR WRANGLER

COMPETITORS

FORMAT OF RETAILING

LS&Co. products are sold through a wide variety of retail formats around the world, including chain and department stores, approximately 15,000 franchise stores dedicated to brands in the company-operated retail network, multi-brand specialty stores, mass channel retailers, and both company-operated and retailer Web sites.

There are approximately 2,000 retail stores dedicated to selling this brands around the world.

LOCATION

CITY No. Of SHOWROOM

PUNE 9

RANCHI 2

PATNA 3

NEW DELHI 15

NOIDA 4

HYDERABAD 7

BANGLORE 12

PRODUCT

The company design and markets jeans and jeans related pants, casual, skirts, jacket and related accessories for men, women and children.

Levis brand- men ,women and kids jeans, jeans related products, knit and woven tops, outer wear and accessories.

Dockers- men, women and boys casual pants, shorts, skirts, knit and woven tops,outer wear and accessories.

Slates- men and women pants, skirts, tops,jackets,outer wear, accessories.

PRODUCT PRICE

RED TAB 900-1399

RED LOOP 1400-1999

RED PREMIUM 2000-2999

RED SUPER PREMIUM 2999-above

PLACE...To provide desired products at proper place. To fulfil the requirements of every locality according to the

taste of the people To increase the brand equity by reaching every corner of the

world Promotion. To equalize the demand and supply of products at all places.

Manufacturer

Retailer Factory outlet

Distributer

Consumer

CHANNELS OF DISTRIBUTORS

For the promotion of sales Levi Strauss & Co. adopt a very effective but comprehensive strategy.

Levis pays attention to the publicity of its products. The major source of promotion of Levi’s is done by creating public relations.

Brand Ambassador:

Akshay kumar

PROMOTION

Levi’s uses the following promotional strategies to promote its product

Personal selling- Personal selling by the representative of the organization takes place face to face with final consumers.

Mass selling- Levis does mass selling to inform a bulk of persons by advertising

Advertising Medium :The advertising media used by the company are :-

Television Fashion Magazines, Newspapers Internet Bill boards, banners etc.

ADVERTISEMENTS

HORDINGS

FASHION SHOW

PEOPLE

EMPLOYEES:- Approximately 11,800 worldwide

• 5,400 in the Americas

• 4,200 in Europe

• 2,200 in Asia Pacific

STAFF: Well dressed and with in uniform. Staff member have a good command over language with a good

communication skill. Most of the staff is localised and a well known to local language.

PROCESS

Document:-Document process identify risk and controls.

Validation:- validate that key risks are covered in the processes , check whether controls are working effectively.

Remediation:- take corrective actions when controls are not design properly or not working as design.

Testing:- test controls by taking sample from population period.

Reporting:- report control platform to management.

PHYSICAL EVIDENCE

• The Retail outlets of Levi’s products are mainly in big malls and now it is also available in Small towns which is easily reached by the High class and Middle class people.

• There is no other company with a comparable global presence in the jeans and casual pants markets.

THANK YOU

Presented by : Abishek singh | Deepak yadav | Devesh waghela