T O N Y U P H O F F P R E S I D E N T & C E O , T H O M A S P U B L I S H I N G C O M P A N Y

4+7 breaks stagnation:

Stop Flatlining and Start Growing

D O Y O U S E T G O A L S F O R Y O U R B U S I N E S S ?

Most businesses don’t fail because they lack goals.

They fail because they lack the systems to achieve them.

Systems for Success.Aka…lessons learned the hard way.

The 4 P’s…

People.

Product.

Process.

Performance.

4 P’s

People.Your job as a business leader is to recruit, retain and develop the best people you can

and continually put them in the best positions for success.

Product.You need to have a myopic focus on your product strategy.

If you’re delivering a service “productize it.”

3 criteria to guide your product efforts:

1. Is there clear market demand?

2. Do we have a sustainable differentiation?

3. Can we produce it with an acceptable margin?

If your answers aren’t yes to all 3, you don’t have your product strategy right.

Process.In “Knowledge" work, creating, refining and managing process is the key to generating scale.

Performance.Performance is a trailing indicator of the success of your People, Product and Process work.

Measure your success in these areas and then measure and manage your performance.

Daily Habits.We are the sum of what we do everyday. Not what we thought about doing.

Not what we wanted to do. Not what we did the day before. Not what someone else did.

The 7 Habits: Independence

1. Be proactive.

2. Begin with the end in mind.

3. Put first things first.

The 7 Habits: Interdependence

4. Think win-win.

5. Seek first to understand, then to be understood.

6. Synergize.

7. Sharpen the saw.

BONUS #8. Find your voice and inspire others to find theirs.

W H A T I S C U L T U R E ?

W H A T I S Y O U R C U L T U R E ?

Culture.Culture is your market truth, your mission, your vision and how work gets done.

Our Market Truth.We believe in the power of industry,

and we are uniquely capable in helping to fuel its success.

Our Mission.Our mission is to help B2B buyers and industrial suppliers

grow their businesses, and their careers. We do so by providing the information,

solutions and guidance they need to successfully navigate the digital industrial economy.

Our Vision.To be the daily go-to resource for industry. We do so by offering

its buying and selling community a constant stream of unique and proprietary information,

data, analysis and tools that help them make smarter business decisions.

T H A N K Y O U !