3 Things You Need To Do To Rank On Google

3 Things you need to do to rank on google

Know your instructor

Al Ameen Sherfuddeen MBA-ISB, Hyderabad

He has 10 years of marketing experience, of which over 5 years is in Digital

Marketing. He is currently handling APAC account management for

attribution analytics and earlier worked as the head of publisher

management for a leading ad network & has account managed for

retargeting for the leading ecommerce players.

www.edureka.co/digital-marketing

What will you learn today?

Playing the Keyword game

Back-Linking your way

Getting your Citations right


Are you found?

Be discoverable before you dive into Digital Marketing

Everything in Digital Marketing leads to ……

Audience

And a good place to get started

Google as an example!

Ads

AdsSearch Results


Why Ranking High is good?

Number 1 Result gets twice as many clicks as number 2 and more than 3 times the number 4 result

Source:http://moz.com/


What determines search ranking?

Source: moz.com


The ever charming Backlinks

Link

Link

Link

Link

Link

Page on Your Site

Site -1

Site - 2

Site - 3

Site - 4

Site - 5


Finding Keywords with Low Competition - Soovle


Soovle.com

LAB

Finding Keywords – Good Old Google

Getting Backlinks


Scoop.it

® Content Curation Tool

»Find popular content from around the web

»Create your own curated magazine

»Drives some traffic

® How do you use it to get some high quality backlink?


Scoop.it

® Select Your Topic

® Find popular topics (pages)

® Suggest a link

® 30-50% acceptance within 2 days

® Pro Tips

»Don’t spam

»Build a relationship by reciprocating

Source:www.grandallwebdesign.com


Scoop.It

LAB

Getting Link from Journalists

® Journalists write content for popular sites

® A link from these articles can be pretty valuable as it will

»Be a big help in SEO

»Bring in additional traffic

Source:thebrandagency.com


Getting Link from Journalists

® Popular advice is to invest in building relationship with popular bloggers / writers / journalists

»Takes time & effort

»Long drawn out

»Works well

® But there is another, faster and more scalable method


HARO – www.helpareporter.com

® Journalists need experts for insights

»You can be the expert and help them out

® Register with HARO as an expert

® Respond to journalist’s queries

® Get quoted (usually with a link back)


http://www.helpareporter.com/

HARO

LAB


HARO


® You will receive email queries like this 3 times a day






Course Introduction


Edureka's Digital Marketing course: • Edureka's Digital Marketing course will help you develop a strategic understanding of how to use digital

media to grow your company's sales and branding by covering all the important aspects of Digital Marketing.

• Online Live Courses: 16 hours• Assignments: 15 hours• Project: 16 hours• Lifetime Access + 24 X 7 Support

Go to www.edureka.co/digital-marketing

Batch starts from 05 December 8:00AM to 11:00AM IST

Thank You

Questions/Queries/Feedback

Recording and presentation will be made available to you within 24 hours