Authorship, Rank, Identity,& What’s Next

Presented by

Kristine Schachinger

@schachinKristine@TheVetters.com

SitesWithoutWalls.com & The Vetters

Google and your Identity

What Is Authorship?

So when we talk Authorship

ThisPatent is…

Most Frequently Referenced.

Agent rankInvented by David Minogue and Paul A. TuckerUS Patent Application 20070033168Published February 8, 2007Filed: August 8, 2005

Agent rankSimple PatentSpeaks to…Author Credibility (Reputation) Potential Ranking System (Reputation Score) Digital Signature

Is this all we have to go on?

Maybe. But Maybe Not.But 1st……

https://www.tbray.org/google/Fed-con.pdf

Google and Identity

“He replied by saying that G+ was build [sic] primarily as an identity service, so fundamentally, it depends on people using their real names if they’re going to build future products that leverage that information…”

Andy Carvin reporting on Eric Schmidt of Google revealing Google+ is an Identity Service not a social network.

https://plus.google.com/117378076401635777570/posts/2y7vqXBtLny#117378076401635777570/posts/2y7vqXBtLny

http://www.whitehouse.gov/blog/2011/10/14/advancing-national-strategy-trusted-identities-

cyberspace-government-early-adopter

NSTIC – Google as IDP

Google Internet Identity

ResearchPresentatio

nshttps://sites.google.com/site/oauthgoog/presentations

IDPs – Identity Providers will replace the need for passwords

or at least that is the hope…of well IDPs.

Ok So What? What Does This Have To Do With

SEO?

Authorship & Author Rank it’s not a just tag

it’s about your IDENTITY

Google and Identity

Google and Identity1st Stop Your Profile Pic

Your Google+ Profile picture must meet Identity Standards

Ie Be able to be facially recognized

Authorship

Brownout

March/April 2013

Identity MattersYour Identity = Credibility

Back to Patents. We can find more information on what might be part of the rel=author tag if we look at how Google might be forming algorithmic assessment of…

CREDIBILITY VERIFICATION

TWO KEY IDENTITY COMPONENTSthat also make up agent or author rank

PATENTAuthentication of a

Contributor of Online Content

Ranking Author in Response to Search Query.

“Credibility Factor”

Ranking Author at Publication.

“Authentication Score”

Verification of Author

• The verified information about the author can be information as to the author's membership in an organization.

• The verified information about the author can include the number of other publications of the author that are relevant to the author's online content item.

• The verified information about the author can include the number of citations to the author's online content item that are made in other publications of one or more different authors.

• The verified information about the author can include feedback received about the author or the author's online content item from one or more organizations.

Credibility of Author

• The credibility factor can be further based on information about the organization. .

• The credibility factor can be further based on the relevancy of the author's employment to the author's online content item.

• The credibility factor can be further based on the relevancy of the field of the author's education or training to the author's online content item..

• The credibility factor can be further based on the relevancy of the one or more organizations to the author's online content item and the feedback received.

Credibility of Author

• The credibility factor can be further based on information about the organization. .

• The credibility factor can be further based on the relevancy of the author's employment to the author's online content item.

• The credibility factor can be further based on the relevancy of the field of the author's education or training to the author's online content item..

• The credibility factor can be further based on the relevancy of the one or more organizations to the author's online content item and the feedback received.

What’s Next

Topic Experts Coming Soon…Or did they already go?

The Google Knol (unit of knowledge)

Google WANTS!!To get … Rid of Spam Content Provide More Relevant Information

How can they do this? Know who you are Have authenticated authors Verify who you are through identity factors Authenticate your author profile online Assert your author / post credibility

After UpdateMy Author Stats

Authorship, Rank, Identity,& What’s Next

Presented by

Kristine Schachinger

@schachinKristine@TheVetters.com

SitesWithoutWalls.com & The Vetters