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Social Media marketing presentation for members of the New Professionals Network organised by Coffin Mew LLP
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Social Media Networking
Lizz Clarke
On behalf of Coffin Mew
© Copyright Lizz Clarke 2014
Agenda
• Where social media fits within marketing
• Thoughts on what social media can do for you
• A social media ‘to do’ list
• Your objectives?
• Some examples
Who’s using social media already?
Who is LCM?
• Founded in 1989
• Well-respected in the region and in their sectors
IT/Technology/Manufacturing
Public/Third sectors & not-for-profit
Professional services (accountancy & legal)
Southern based fast-growth companies
• Strategic marketing partner with professional processes
• Creative marketing implementation across branding, PR,
Web and digital, marketing materials, advertising etc.
• Today’s speaker: Lizz Clarke
Clients we work with
© Copyright Lizz Clarke 2014
What would you like to get out of this workshop?
Where does social media fit?
Product AN
on-s
ales
Resellers
Direct Marketing
Segment 1
Reputation
PRODUCTS ,
BRANDS,
VALUE PROPOSITION
INTERNAL PARTNERS &
CHANNEL
CUSTOMERS
& SEGMENTS
USAGE, LOYALTY,
REFERRALS
& CASE STUDY
COMMUNICATIONS
Product B
Product C
Product D
Sal
es
Alliances
Distributors
Segment 2
Segment 3
Segment 4
Web
PR & Social
media
Networks &
Communities
Bra
nd
Pricing
Where are your prospects/clients?
What your social media strategy must achieve
• Foster and build on relationships
• Enhance reputation
• Increase revenue
• Carry out relevant research
• So, what can be done to ensure that you achieve one or more of the 4 R’s?
© Copyright Lizz Clarke 2014
Your social media ‘to do’ list
• List objectives
• Allocate responsibility
• Clarify targets and where they are
• Develop content
• Integrate with your other marketing activity
• Launch
• Measure results
• Refine activity based on results
© Copyright Lizz Clarke 2014
Social media objectives - examples
• Gather knowledge• Disseminate knowledge/information• Drive traffic to your site• Develop relationships• Raise awareness• Generate new business• Support sales conversion• Get customer involvement/service/ideas• Find staff/create valuable partnerships
Whatever your objectives don’t forget to measure and refine them
Identify brand champions
Be careful who is on your social media
Be consistent
Content• Develop content that your
audience wants to receive and integrate it with your existing marketing activity.
• Leave them craving more
Avoid overt selling
Examples of content and planning
• Personal insights into industry trends and topics – blogs• Press releases• Events schedule• Teaser information• Corporate Social Responsibility• Mentions in the press – links to third party sites• Presentation content• Videos, webinars and podcasts • Customer feedback• Run surveys, discussions and polls
© Copyright Lizz Clarke 2014
Examples
• The following examples are to inspire you to adapt to your business
https://www.youtube.com/watch?v=Pq72A82e
wVY
Questions
Thank you & stay in touch
© Copyright Lizz Clarke 2014
www.facebook.com/logicalcreativemarketing www.lcm.co.uk/lcm-blog www.twitter.com/lc
m_ukplus.google.com/1069470081061423
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