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gShift Client Success Manager, Brandon Gilmore, takes a look back at 2013 and what's trending in content marketing and SEO in 2014.
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Client Success Webinar Series presents:
2014:A Look Ahead at the Trends in Content Marketing WEB PRESENCE
ANALYTICS for BRANDS AND AGENCIES
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Speaker
Brandon Gilmore• One of the newest
members to the Client Success Team
• 5 years experience in eCommerce
• Analytics Enthusiast• TV and Movie Addict
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Agenda1. Review 20132. 2014 – What’s coming? What’s
already here?• SEO• Social• Content• Mobile
3. Questions and Answers
Outcome: To give your business an edge in 2014.
We make it simple for brands to be massively discovered in a social and mobile world.Processing billions of data points for over 10,000+ brands across 22 countries.
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Remembering 2013
Mobile
Search
Social
Web Presen
ce Analyti
cs
In 2013 we saw many changes in our world, some notable ones include:• Penguin 2.0• Knowledge Graph• In Depth Articles• Not Provided• Hummingbird –
Semantic Search• YouTube and Google +
get marriedWEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
SEO
Mobile
Social
In 2014 we predict the following will happen or continue to make an impact:• Knowledge Graph and Rich
Snippets use in search will increase
• Google Authorship and Author Rank will take off
• Focus on Page level metrics when reporting
• Monitor long tail keywords• Backlinks – Quality >
Quantity
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
SEARCH ENGINEALGORITHMS HAVE SHIFTED THE MARKETING GAME
@KristaLaRiviere @gShiftLabs
Knowledge Graph
Mobile
Social
Example ofHow Google is experimenting with Knowledge Graph in Local.
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
www.gshiftlabs.com | @KristaLariviere
Textual Search
www.gshiftlabs.com | @KristaLariviere
Conversational Search
Social
Mobile
Social
In 2014 we predict the following will happen or continue to make an impact:• Google + will continue to
Grow• Curating Content and
Collaboration will grow• Viral Content and
Creativity are vital to survive
• Consistency will continue to be important to ensure message is seen
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Social Keyword Research to Inform the Content Marketing Workflow Process
@KristaLaRiviere @gShiftLabs
Social Keyword Research to Inform the Content Marketing Workflow Process
@KristaLaRiviere @gShiftLabs
Social Keyword Research to Inform the Content Marketing Workflow Process
@KristaLaRiviere @gShiftLabs
Social Keyword Research to Inform the Content Marketing Workflow Process
@KristaLaRiviere @gShiftLabs
Content
Mobile
Social
In 2014 we predict the following will happen or continue to make an impact:• Answer Questions with
your Content• Visual aspects your content
will continue to grow with tablet and mobile adoption rates increasing
• Video will continue to take off (YouTube, Vimeo, Instagram, Vine, New one?)
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
CONTENT-LEVEL PERFORMANCE METRICS
@KristaLaRiviere @gShiftLabs
ONE MORE TEENY MOBILE TIP FOR DISCOVERABILITY…
“I wouldn’t be surprised if we soon take mobile page speed into account for SEO.”
- Matt Cutts.
@KristaLaRiviere @gShiftLabs
Infographic
Social
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Mobile
Mobile
Social
In 2014 we predict the following will happen or continue to make an impact:• Site Speed• Responsive Design• Content for Mobile
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
What is the average percentage of organic visits to 6,000 web presences from mobile devices over the past 10 months?
Jan Feb Mar Apr May June July Aug Sept Oct0%
5%
10%
15%
20%
25%
30%
23%
19%16%
18%19%
20% 21%
25%27% 26%
Organic Search Traffic from Mobile DevicesJanuary 2013 to October 2013
- 6,000 web presences- Source: gShift
@KristaLaRiviere @gShiftLabs
KEYWORD POSITIONS BY GEOGRAPHY & DEVICE
EXPAND YOUR KEYWORD RESEARCH for Mobile
1. Shorter Tail Searches + GEO when typing2. The Lazy Factor3. Conversational Searches (Desktop & Mobile)4. Geography
• Flower shop• Flower store• Flower shop Toronto• Flower store Toronto• Flower shop in Toronto• Flower store in Toronto• I am looking for a flower shop• I am looking for a flower store• I am looking for a flower shop in Toronto• I am looking for a flower store in Toronto
@KristaLaRiviere @gShiftLabs
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Special PromotionPackage What’s Included
Mobile Discoverability Audit
(4 Hours)
• Audit of Mobile Presence
• Recommendation on Local and Social
• Keyword Research• SWOT Analysis
Mobile Discoverability + Competitive
Analysis(6 Hours)
All the Above + Look at 3 of your competitors
performance on MobilePromotion expires February 5, 2014
Contact [email protected] or your CSM for more details
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Questions and AnswersMobile
Social
We open it up to answer some Questions now.
We will do our best to answer any questions you have at this time if we are unable to get back to you in the time provided, your client success manager will get back to you afterwards.
Email: [email protected] PRESENCE ANALYTICS for BRANDS AND AGENCIES
Next Month’s WebinarMobile
Social
Topic: Hummingbird
Presenter: Crystal Wiltshire, CSM
Date: February 19, 2014 at 1:00 pm EST
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES