Webinar top 10 seo

3801 E Florida Ave. Suite 800Denver, CO 80210Sales: 866-360-8210

Top 10 SEO Mistakes

Kevin GuillDirector, Digital Services

www.rezstream.com

| About RezStream

www.rezstream.com


• Established in 2005• Located in Denver, Colorado• 22 Employees

WHO WE ARE

• Software and Internet Services • Independent properties• 100 Rooms or less

WHAT WE DO

• We love travel• Hire passionate professionals• Education

WHY WE DO IT

|About Me

www.rezstream.com


• Kevin Guill, Director of Digital Services at RezStream

• Founder of the Denver ExpressionEngine Meetup Group

• Developed my first website in 2004

• Developed 100’s of websites, project managed many more

• Specialize in ecommerce and content management systems

• Starting marketing websites in 2005

• Helping hoteliers with their web presence since early 2007

Email:[email protected]

Phone:303-872-4118

LinkedIn:linkedin.com/in/kguill

01 |Top 10 SEO Mistakeswww.rezstream.co

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Not Using Google Webmaster ToolsProblem:• You have no idea how Google views

your site. – Are your pages being blocked?– Do you have a penalty?

Benefits of GWT:• Crawl errors• XML Sitemaps• Robots.txt• 404 errors• Fetch• New! Mobile usability reports

Solution:• Sign up. It is Free!• Verify your domain• Click on every tab to get familiar• Set locations of XML sitemap/robots.txt


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Not Performing AuditsProblem:• You have no baseline• Therefore you have no goals

Benefits of audits:• Traffic• Conversion rates• Time on site• Mobile, desktop, tablet• Page performance• Content

Solution:• Get Analytics on every page of your

website today• Review data

– Make decisions– Set goals


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Not Optimizing for the Right KeywordsProblem:• May bring traffic, but not many conversions

Benefits of the right keywords:• Drive quality traffic• Better overall page metrics• Better conversion rates• More revenue

Solution:• Have a professional perform an audit• Re-optimize your website for conversions,

not traffic• Analyze after a period of time


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Not Having A Responsive WebsiteProblem:• Poor user experience• Ranking factor• Separate mobile website are not ideal anymore

Benefits of Responsive Websites:• Better user experience• May increase rankings• Easier to maintain than separate mobile site• Meet users’ expectations of a positive mobile

experience

Solution:• Retrofit your current website• Design and Develop a new website


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Not Paying Attention to Page SpeedProblem:• Poor user experience• Ranking factor• Makes it difficult for Google to index

Benefits of Speedy Websites:• Faster load times• May increase rankings• Meet users’ expectations of a positive mobile

experience

Solution:• Run a few page speed tests

– Google’s PageSpeed Insights

• Have your developer address the issues


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Not Having A Consistent NAPProblem:• Makes it difficult for users to find in Search

Engines• Having old NAP information can lead to a poor

user experience

Benefits of being consistent:• Google can easily identify your digital footprint• Easier for users to find you in the Search Engines• May be ranking factor

Solution:• Evaluate how local listings display your NAP

– Yext

• Decide on what to use for your NAP• Start with major listings first

– Google My Business– Yelp– TripAdvisor– Facebook


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Having The Same Title On Many PagesProblem:• You may get a ranking reduction for duplicate titles• WordPress websites often generate a generic Title• Does not entice users to click through to your page• Is a ranking factor

Benefits of a unique title tag:• Helps engage users to click on your website from

search engines• Can improve your page metrics• Can increase you rankings

Solution:• Utilize Google Webmaster tools to audit which

pages have duplicates • Engage a professional SEO firm to develop titles• Start with key pages


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Not Properly Re-directing Old PagesProblem:• Old pages may have authority• Leads to excessive 404• User may have pages bookmarked

Benefits of re-directing:• Search Engines index new pages faster• Better user experience

Solution:• Use Google Webmaster Tools to monitor amount of

404s• After you redirect a page to a new page

– Use Google Fetch to tell Google about new page

• Make sure your web developers do this every time• Check URLs yourself


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Not Focusing on UsabilityProblem:• Not focusing on usability isn't maximizing your

traffic driving efforts• Leads to poor page metrics• Ultimately may lead to poor rankings

Benefits of good usability:• More conversions• More revenue

Solution:• TEST, TEST, TEST

– Crazy Egg– Optimizely

• Analyze your data. Understand what the data is telling you


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Not Participating in Google AdWords Problem:• With Google’s move to secure search you don’t get

the full picture

Benefits of AdWords:• Participating gives insight to data, you otherwise

would not have• Highly controlled• Testing ground for SEO• Increase in immediate traffic

Solution:• Create an AdWords account• Invest in Pay-Per-Click (even if it is small)

Thank you!Contact me: [email protected] the latest and greatest: rezstream.com/blogStay smart: rezstream.com/webinars

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