How Local Businesses CanWin at the Google Game

Local SEO

Why It’s Important

Great News for the Small Guys!

A 3-Step Process

Step 1: Claim Your Google Places Page

• www.google.com/places

Step 2: Claim Your “Other”Places Listings

• Yahoo! Local• Bing Local• InfoUSA• Yellow Pages• Localeze• Yelp• Acxiom (via UniversalBusinessListing.org)• SuperPages

Step 3: Claim Your Listings at Industry-Specific Sites

Step 3: Claim Your Listings at Industry-Specific Sites

Step 3: Claim Your Listings at Industry-Specific Sites

How to Optimize Your Listings

Verify Your Listings

Your Location Matters

Use a Local Phone Number

Don’t Hide Your Address

Use Keywords

Don’t Forget to Mention Your Products

Use as Many Categories as You’re Allowed

Add Photos and Videos

Optimize Your Site

• One page per location• Keyword in page title (e.g. “Italian Restaurant

in New York”), meta description, H1 tag and inbound links anchor text.

• Put the address on your page (use microformats)

Offer Coupons

Get Reviews!

• Get REAL reviews– Velocity– Not all from new accounts / same IP address– Not all from Google Places– You’re not supposed to offer incentives

• Be proactive– Send email with links to 3-5 review sites– Allow people to review you “on the spot”

Thank You!

Zeke Camusio503-367-7561

zeke@TheOutsourcingCompany.com

www.TheOutsourcingCompany.com

Questions

Download the Slides and the Spreadsheet Template

www.bit.ly/zeke-local-seo