10

MAGICAL

COPYWRITING TIPS

by ALI SHAHBAZI

DON’T TALK TO YOURSELF

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1

PUT YOURSELF IN THE AUDIENCE’S SHOES AND GIVE THEM WHAT THEY WANT

BE FRIENDLY

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2

DESCRIBE AS YOU ARE TALKING TO YOUR FRIENDS

KNOW YOUR AUDIENCE

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3

NO ONE CAN SELL TO EVERYONE! CHOOSE YOUR TARGET

MAKE YOUR CUSTOMERS

FEEL LIKE HEROES

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4

LET THEM IMAGINE THEMSELVES TO YOUR PRODUCT STORY

SHORT BUT EXACT DETAILS

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5

TELL FAST, BUT DON’T LOSE ANY POINT

MAKE IT VISUAL

6

MAKE IT EASY-TO-UNDERSTAND BY ADDING PICTURES

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TITLE IS YOUR VITRIN

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7

GRAB ATTENTION AND PERSUADE READERS TO FOLLOW THE SUBJECT

ONLINE VS OFFLINE

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8

ONLINE DOES NOT MEAN DIGITIZED OFFLINE, USE DIFFERENT WORDS

ACT LIKE HUMANS

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9

FORGET SEO AND TALK TO PEOPLE IN A NATURAL WAY

KEEP UP TO DATE

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10

SOCIAL AND POLITICAL INCIDENTS MIGHT CHANGE THE MEANING OF WORDS

ALI SHAHBAZI

CONTENT MANAGER AND COPYWRITER

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