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COPYWRITING++STYLE+GUIDE+Presented/by/Lindsay/Mineo/|/October/7,/2014/
Tools+and+Tricks+for+SEO+Writers++
DOWNLOAD this/presenta*on:/
bit.ly/write4SEO+
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First&Off:&Who&Am&I?&
Senior/Search/Specialist/
@lindsaymineo&
google.com/+LindsayMarie37&
thunderacBve.com/blog&
ThunderAc*ve.com/|/Follow/@lindsaymineo/|/#Pubcon/
Brand&WriBng&&
● One&product&&
● One&mission&
● One&company&vision&
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Agency&WriBng&
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Whether&you’re&wriBng&for&a&
brand&or&an&agency,&you’re&
likely&going&to&be&reporBng&to&
someone&(client,&CFO)&who&
doesn’t&really&“get”&SEO.&
WriBng&for&SEO&&
&
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Understanding&Your&Audience&
with&data!&&
&
Google&AnalyBcs&has&Audience&view&built&in.&
In&fact,&it’s&the&default&view.&
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Persona&Building&
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Persona&Building&
● Google/Analy*cs:/Audience/view/● MailChimp/● Any/exis*ng/social/media/accounts!/● Read/more://
Buffer’s/Complete/Beginner’s/Guide/to/Personas/
FREE&TOOLS:&
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Keyword&Research&
Google/AdWords//Keyword/Planner:/● It’s/free!/● Find/new/keywords/● Get/search/volume/for/a/list/
of/keywords/● Get/traffic/es*mates/for/a/
list/of/keywords/
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Finding/the/Right/Voice/FINDING&THE&&
RIGHT&VOICE&
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Finding&the&Right&Voice&Connect&with&your&audience&as&human&beings.&
Credit:/Orbit/Media/Studios/
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Don’t&be&insensiBve.&
Credit:/Classicalite/ Credit:/Daily/Dot/
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Finding/Inspira*on/
Getting Inspired
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Scope&Out&The&CompeBBon&
Lots/of/likes!/:)/ Not/even/one/comment./:(/
Can&you&do&be]er?&
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Facebook&Graph&Search&
Credit: ThunderActive
ThunderAc*ve.com/|/Follow/@lindsaymineo/|/#Pubcon/
Ge^ng&Inspired&FREE&TOOLS:&
• Compe*tor/social/media/accounts/• Facebook/Graph/Search/• Quora/• Content/Idea/Generator/• Google/→/Advanced/search/operators,/filter/by/news/or/in/
depth/ar*cles/• Google+/Communi*es/• Le^erCount.com/
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Ge^ng&Inspired&
FREE-ISH TOOL: • Majestic SEO → free & paid versions
(paid version starts at $50/month)
OTHER RESOURCES: • Using Facebook Graph Search • Buffer’s Big List of 189 Words that Convert
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Credit: ThunderActive
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About&Robots&
ThunderAc*ve.com/|/Follow/@lindsaymineo/|/#Pubcon/
Measuring&Your&Results&
Step&1:&Determine&Your&Goal(s)&
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Measuring&Your&Results&
Step&2:&Test&Your&Content&
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Measuring&Your&Results&
Step&3:&Track&Your&Results&
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Yay&for&FREE&Tools!&• Quora/• Le^er/Count/• Thesaurus.com/• Title/Tag/Planner/• Facebook/Graph/Search/• Read_Able.com/• Open/Site/Explorer/• Content/Idea/Generator/• Majes*c/SEO//• MailChimp/or/Survey/Monkey/
• Google/Analy*cs/• Google/AdWords/Keyword/
Planner/• Google/Advanced/Search/
Operators/• Google+/Communi*es/• Google/Webmaster/Tools/• Op*mizely/(paid…/shhhh)//
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Yay&for&Resources!&• Buffer’s/Complete/Beginner’s/Guide/to/Personas/• Humans/vs/Robots/• All/About/Facebook/Graph/Search/• 189/A^en*on/Gehng/Words/that/Convert/• Tips/and/Tools/for/Crea*ng/Visual/Content/• Evaluate/Content/for/Quality/• How/to/Find/All/the/Data/• Mind/Blowing/Titles/are/Bad/for/Credibility/• Editorial/Calendar/Template/
Image/Credit:/Flickr,/Flickr,/Flickr,/Huffington/Post,/Moz/
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Q&&&A&
LINDSAY&MINEO&
Senior/Search/Specialist/
DOWNLOAD&&this/presenta*on:/bit.ly/SEOpubcon&
@lindsaymineo/
google.com/+LindsayMarie37//thunderac*ve.com/blog/
