Copywriting for SEO: Tools and Tips - Pubcon 2014

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  • 1. COPYWRITING++ STYLE+GUIDE+ Tools+and+Tricks+for+SEO+Writers++ Presented/by/Lindsay/Mineo/|/October/7,/2014/ ThunderAc*ve.com/|/Follow/@lindsaymineo/|/#Pubcon/ DOWNLOAD this/presenta*on:/ bit.ly/write4SEO+
  • 2. First&Off:&Who&Am&I?& ThunderAc*ve.com/|/Follow/@lindsaymineo/|/#Pubcon/ Senior/Search/Specialist/ @lindsaymineo& google.com/+LindsayMarie37& thunderacBve.com/blog&
  • 3. Brand&WriBng&& One&product&& One&mission& One&company&vision& ThunderAc*ve.com/|/Follow/@lindsaymineo/|/#Pubcon/
  • 4. Agency&WriBng& ThunderAc*ve.com/|/Follow/@lindsaymineo/|/#Pubcon/
  • 5. WriBng&for&SEO&& Whether&youre&wriBng&for&a& brand&or&an&agency,&youre& likely&going&to&be&reporBng&to& someone&(client,&CFO)&who& doesnt&really&get&SEO.& ThunderAc*ve.com/|/Follow/@lindsaymineo/|/#Pubcon/ &
  • 6. Understanding&Your&Audience& with&data!&& ThunderAc*ve.com/|/Follow/@lindsaymineo/|/#Pubcon/ & Google&AnalyBcs&has&Audience&view&built&in.& In&fact,&its&the&default&view.&
  • 7. Persona&Building& ThunderAc*ve.com/|/Follow/@lindsaymineo/|/#Pubcon/
  • 8. Persona&Building& Google/Analy*cs:/Audience/view/ MailChimp/ Any/exis*ng/social/media/accounts!/ Read/more:// Buffers/Complete/Beginners/Guide/to/ Personas/ ThunderAc*ve.com/|/Follow/@lindsaymineo/|/#Pubcon/ FREE&TOOLS:&
  • 9. Keyword&Research& Google/AdWords// Keyword/Planner:/ Its/free!/ Find/new/keywords/ Get/search/volume/for/a/list/ of/keywords/ Get/traffic/es*mates/for/a/ list/of/keywords/ ThunderAc*ve.com/|/Follow/@lindsaymineo/|/#Pubcon/
  • 10. Finding/the/Right/Voice/ FINDING& THE&& RIGHT&VOICE& ThunderAc*ve.com/|/Follow/@lindsaymineo/|/#Pubcon/
  • 11. Finding&the&Right&Voice& Connect&with&your&audience&as&human&beings.& Credit:/Orbit/Media/Studios/ ThunderAc*ve.com/|/Follow/@lindsaymineo/|/#Pubcon/
  • 12. Dont&be&insensiBve.& Credit:/Classicalite/ Credit:/Daily/Dot/ ThunderAc*ve.com/|/Follow/@lindsaymineo/|/#Pubcon/
  • 13. Finding/Inspira*on/ ThunderAc*ve.com/|/Follow/@lindsaymineo/|/#Pubcon/ Getting Inspired
  • 14. Scope&Out&The&CompeBBon& Can&you&do&be]er?& Lots/of/likes!/:)/ Not/even/one/ comment./:(/ ThunderAc*ve.com/|/Follow/@lindsaymineo/|/#Pubcon/
  • 15. Facebook&Graph&Search& Credit: ThunderActive ThunderAc*ve.com/|/Follow/@lindsaymineo/|/#Pubcon/
  • 16. Ge^ng&Inspired& FREE&TOOLS:& Compe*tor/social/media/accounts/ Facebook/Graph/Search/ Quora/ Content/Idea/Generator/ Google//Advanced/search/operators,/filter/by/news/or/in/ depth/ar*cles/ Google+/Communi*es/ Le^erCount.com/ ThunderAc*ve.com/|/Follow/@lindsaymineo/|/#Pubcon/
  • 17. Ge^ng&Inspired& ThunderAc*ve.com/|/Follow/@lindsaymineo/|/#Pubcon/ FREE-ISH TOOL: Majestic SEO free & paid versions (paid version starts at $50/month) OTHER RESOURCES: Using Facebook Graph Search Buffers Big List of 189 Words that Convert
  • 18. Credit: ThunderActive ThunderAc*ve.com/|/Follow/@lindsaymineo/|/#Pubcon/
  • 19. ThunderAc*ve.com/|/Follow/@lindsaymineo/|/#Pubcon/
  • 20. About&Robots& ThunderAc*ve.com/|/Follow/@lindsaymineo/|/#Pubcon/
  • 21. Measuring&Your&Results& Step&1:&Determine&Your&Goal(s)& ThunderAc*ve.com/|/Follow/@lindsaymineo/|/#Pubcon/
  • 22. Measuring&Your&Results& Step&2:&Test&Your&Content& ThunderAc*ve.com/|/Follow/@lindsaymineo/|/#Pubcon/
  • 23. Measuring&Your&Results& Step&3:&Track&Your&Results& ThunderAc*ve.com/|/Follow/@lindsaymineo/|/#Pubcon/
  • 24. Yay&for&FREE&Tools!& ThunderAc*ve.com/|/Follow/@lindsaymineo/|/#Pubcon/ Quora/ Le^er/Count/ Thesaurus.com/ Title/Tag/Planner/ Facebook/Graph/Search/ Read_Able.com/ Open/Site/Explorer/ Content/Idea/Generator/ Majes*c/SEO// MailChimp/or/Survey/Monkey/ Google/Analy*cs/ Google/AdWords/Keyword/ Planner/ Google/Advanced/Search/ Operators/ Google+/Communi*es/ Google/Webmaster/Tools/ Op*mizely/(paid/shhhh)/ /
  • 25. Yay&for&Resources!& Buffers/Complete/Beginners/Guide/to/Personas/ Humans/vs/Robots/ All/About/Facebook/Graph/Search/ 189/A^en*on/Gehng/Words/that/Convert/ Tips/and/Tools/for/Crea*ng/Visual/Content/ Evaluate/Content/for/Quality/ How/to/Find/All/the/Data/ Mind/Blowing/Titles/are/Bad/for/Credibility/ Editorial/Calendar/Template/ Image/Credit:/Flickr,/Flickr,/Flickr,/Huffington/Post,/Moz/ ThunderAc*ve.com/|/Follow/@lindsaymineo/|/#Pubcon/
  • 26. ThunderAc*ve.com/|/Follow/@lindsaymineo/|/#Pubcon/ Q&&&A& DOWNLOAD&& this/presenta*on:/ bit.ly/SEOpubcon& LINDSAY&MINEO& Senior/Search/Specialist/ @lindsaymineo/ google.com/+LindsayMarie37/ / thunderac*ve.com/blog/