Presented by

VARSHA RANA

PG-06-095

• Lakmé is an Indian brand of cosmetics, owned by Unilever. Lakme started as a 100% subsidiary of Tata Group

• It was named after the French opera Lakme. • At the time of its establishment,30 years ago Indian cosmetic industry

was rather nacent, and there was a very small market base. • Simone Tata joined the company as director, and went on to become

its chairman. • When Tata's saw a bigger growth potential in the retail market, and

greater competition from global companies in cosmetics, they enetered into a 50-50 joint venture with Hindustan Lever Limited (the Indian subsidiary of Unilever) in 1995 to form Lakme Lever.

• In 1998 Tata sold of there stakes in Lakmé Lever to to HLL, for Rs 200 Crore (45 million US$), and went on to create Trent and Westside.

Founded1973First organised retail in beauty industry Registered Name Lakme lever, a subsidiary of Hindustan Lever LimitCompany descriptionLakme Beauty Salons offer a full range of the latest beauty and grooming services in the areas of hair care, skin care and beauty.

• Estimated Total Cost

RS 25 lacs - RS 30 lacs

• Term of Agreement

5 year

• Qualifications Required (If any)

N.a.

• Initial Franchise Fee

Rs. 6 lacs plus taxes (included in the initial investment)

• Contributions

Royalty: 15 %

• Training

Salon strat-up training and ongoing training provided

• Premises Required 1000 sq ft, preferably rectangular units.

• Employees12 per salon

• Target Cities- All over India• Locations

98 locations in 33 Indian cities