LAKME Manish (1)

8/8/2019 LAKME Manish (1)

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PROJECT REPORT

Lakme Cosmetics

Project SubmittedManish jungi

Krunal Patel


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ACKOWLEDGEMENTS

In this context I would like to express my gratitude towards my parents and familymembers who have constantly supported I would also like to thank Mr. PramitParikh (Sales officer of Nestle)

We also like to thanks our friend Bhavesh to help me combined the all the photosof the product of Lakme


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CONTANTPART-1PAGE NO


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History

Lakm is an Indian brand of cosmetics , owned by Unilever . Lakme started as a100% subsidiary of Tata Oil Mills (Tomco), part of the Tata Group ; it was namedafter the French opera Lakm , which itself is the French form of Lakshmi, thegoddess of wealth, also renowned for her beauty. Indian cosmet Lakme was startedin 1952, famously because the then Prime Minister, Jawaharlal Nehru, wasconcerned that Indian women were spending precious foreign exchange on beautyproducts, and personally requested JRD Tata to manufacture them in India. SimoneTata joined the company as director, and went on to become its chairman. In 1998

Tata sold off their stakes in Lakm Lever to HLL, for Rs 200 Crore (45 million US$),and went on to create Trent and Westside . Even today, when most multinationalbeauty products are available in India, Lakme still occupies a special place in thehearts of Indian women.

A brand that has over 5 decades talked of beauty is none other than Lakm. itoffered a range of cosmetics with nail polishes & lipsticks from the early 80sLakm also understands the importance of maintaining and accentuating awomens natural beauty For this it has introduced a range of skincare products from1987. These ranges have been constantly innovated to bring specialized beautycare With a unique blend of understanding of women of all ages, today, Lakm isall setting trends and dominating the fashion arena
http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Cosmeticshttp://en.wikipedia.org/wiki/Unileverhttp://en.wikipedia.org/w/index.php?title=Tata_Oil_Mills&action=edit&redlink=1http://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Francehttp://en.wikipedia.org/wiki/Operahttp://en.wikipedia.org/wiki/Lakm%C3%A9http://en.wikipedia.org/wiki/Simone_Tatahttp://en.wikipedia.org/wiki/Simone_Tatahttp://en.wikipedia.org/wiki/Trent_(Westside)http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Cosmeticshttp://en.wikipedia.org/wiki/Unileverhttp://en.wikipedia.org/w/index.php?title=Tata_Oil_Mills&action=edit&redlink=1http://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Francehttp://en.wikipedia.org/wiki/Operahttp://en.wikipedia.org/wiki/Lakm%C3%A9http://en.wikipedia.org/wiki/Simone_Tatahttp://en.wikipedia.org/wiki/Simone_Tatahttp://en.wikipedia.org/wiki/Trent_(Westside)


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INTRODUCTION

Half a century ago, as lakme took her steps

into freedom, Lakme, first beauty brand was born.At a time when the beauty industry was at anascent Stage, Lakme tapped into what wouldgrow to be amongst the leading,high consumerinterest segments in the Industry that of skincareand cosmetic products.

Armed with a potent combination of foresight, research and constant innovation. Lakmehas grown to be the market leader in the cosmeticsindustry. Lakme today has grown to have a widevariety of products and services

that cover all facets of beauty care, and arm the

consumer with products


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Meaning of Lakme

The name origin and meaning of Lakme .The Hindi Baby Girl Name Lakmemeans - born in milk

or

Origin and Meaning of Lakme - Baby

Girl Name Lakme
http://www.google.co.in/url?sa=t&source=web&cd=1&ved=0CBkQFjAA&url=http%3A%2F%2Fwww.babynamescountry.com%2Fmeanings%2FLakme.html&rct=j&q=meaning%20of%20lakme&ei=Vx-qTJ6NDonEvQPxqeDnDA&usg=AFQjCNGwA7VTJIdhTzC9J8a_oGCOb92yKg&sig2=sXHX4RXrEXmWT4VTLWOnzQ&cad=rjahttp://www.google.co.in/url?sa=t&source=web&cd=1&ved=0CBkQFjAA&url=http%3A%2F%2Fwww.babynamescountry.com%2Fmeanings%2FLakme.html&rct=j&q=meaning%20of%20lakme&ei=Vx-qTJ6NDonEvQPxqeDnDA&usg=AFQjCNGwA7VTJIdhTzC9J8a_oGCOb92yKg&sig2=sXHX4RXrEXmWT4VTLWOnzQ&cad=rjahttp://www.google.co.in/url?sa=t&source=web&cd=1&ved=0CBkQFjAA&url=http%3A%2F%2Fwww.babynamescountry.com%2Fmeanings%2FLakme.html&rct=j&q=meaning%20of%20lakme&ei=Vx-qTJ6NDonEvQPxqeDnDA&usg=AFQjCNGwA7VTJIdhTzC9J8a_oGCOb92yKg&sig2=sXHX4RXrEXmWT4VTLWOnzQ&cad=rjahttp://www.google.co.in/url?sa=t&source=web&cd=1&ved=0CBkQFjAA&url=http%3A%2F%2Fwww.babynamescountry.com%2Fmeanings%2FLakme.html&rct=j&q=meaning%20of%20lakme&ei=Vx-qTJ6NDonEvQPxqeDnDA&usg=AFQjCNGwA7VTJIdhTzC9J8a_oGCOb92yKg&sig2=sXHX4RXrEXmWT4VTLWOnzQ&cad=rja


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PROUUCT DESCRIPTION

Lakme is a world reknown and greatcosmetic company. A wonderful gifthamper for today's women. This gifthamper is a great choice for giffting onany occasion


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PRODUCT CATAGORIES

LakmeLipstick

Lakme Nailpolish

Lakmeeyeliner

Lakme Kaial

LakmeStrawberry face wash

LakmeReadient Rose power

Lakme

Strawberry silk creamLakme

Deep power


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LakmeShampoo


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Lakme happy hour by day .Enjoy the daypick a color and play

Face : Bland a suitable shade of faceMagic daily wear souffl over your skin in

upward strokes on face and neck. Concealany dark circles under the eyes orblemishes with face magic concealer tocreate beautiful flawless skin

Eyes : For happy eyes outline a circleusing lakme Dual eye definition inamethyst. Fill it with shimmer eye cube inritu beri D1 for a twinkle in your eyeHighlight with lakme sparkle dust roll-onin gold


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Lips : Now, let your lips do the talking.With happy hour Lip gloss, transform

yourself in to a trendy you. Try agenerous cost of Ritu D2.

Nail : The world is at your fingertips.Apply a cost of true wear nail color inRitu Beri D222For candy colored nail

Hair : Transform your self in second aninnovative way to add funk highlights toyour hair for a different look everyday try

Ritu Beri D1Free Spirit-Starlight: A fine andtransparent texture, the powder instantlyblends into the skin to create a natural-looking glow. Light and easy to

apply .Ideal for party-wear FaceHighlighter

Rose Powder (Soft Warm & Pink):Foundation make-up in a powder format


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gives a flawless radiant look .Containsrose fragrance to keep you fresh, contains

sunscreen to protect from harmfulUVrays.

Gives a flawless radiant look

HAIR STYLING: Hairstyling is the art of setting your hair in a particular manner,hairstyling is seenas a time consuming process, involving

trips to the salon. But with Lakme Hairnext, you can get that salon look, athome

1. GEL: Provides hair with volume, shineand helps hold hair in place

2. MOUSSE: Mousse helps in givingvolume to a hairstyle, especially forthin limp hair.


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3. SPRAY: Gives firm hold and finish tothe style.

4. SERUM: Forshine and tangle - free hair.

Lakme Sun Expert Sunscreen Souffl for

Oily Skin:A unique water-based lightweightsunscreen that'snon-greasy and prevents70% of skin damage.Specially formulated for skin

Lakme Skin Brightening Gel: For After SunUse

Rehydrate and revive your skin with new100% oil-free Lakme Skin Brightening Gel


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DISTRIBUTION There are two categories of channelsof distribution


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Prestige - Department stores,specialty stores and chain departmentstores,Broad - food stores, cosmeticdiscounters, warehouse clubs, andmass merchandisers

MARKET SHARE


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Revlon hasa market share of 80% in the premium

market.Lakme is the overall market leader inthe colour cosmetic with a wide rangeof products and prices, both.

Theorganised colour cosmetics market isestimated at Rs 340 crore currently.

Revlon'ssales account for Rs 60 crore of that.

Lakme leads the marke with sales of Rs 100 crore


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COMPETITORS Several Multinational companaies

such asREVLON,YARDLY,GARNIER,LOREAL

entered in the market These companies initially cashed

on their international brand Revlon,Maybellline & Avon with the

major part of the restOtherinternational brand in the sectorinclude LOreal some of themengaged in the level if marketingmodel for their products


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LAKME Manish (1)