Lakme Complexion Cream

8/13/2019 Lakme Complexion Cream

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CONSUMER BEH VIOURPRESENT TIONON

DIFFUSION OF INNOV TION


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What is Innovation???Transformation of an idea intosomething useful.

There are two different kinds of

innovations1.New things

2.Development of new things.


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LAKME COMPLEXION CREAM


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WHAT IS LAKME CC?

Lakm CC stands for Complexion Care cream. It

combines the goodness of your daily skin cream with

just the right touch of make-up to give you thatperfect look in just a few minutes.


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Its skin care benefits include sun protection (SPF 20),

moisturizing, brightening and freshness while its

make-up benefits are an even skin tone and basic

coverage. SKIN CARE + MAKE-UP

Brightens Conceals

Moisturizes RefreshesUV Protection Evens Skin Tone


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Lakme CC Cream is designed for the modern woman whoneeds to look her best at all times. A hectic schedule canusually leave you with little time to look after yourskin. But, with Lakme CC cream you can get instantlystyled skin, every day.

Suitable for all skin types, Lakme CC cream isspecially formulated to moisturize and instantly styleyour skin. Containing SPF 20, Lakme CC creamensures sun protection, while brightening andrefreshing your skin. Best suited for the Indian skin

tone, Lakme CC cream is available in two shades Beigeand Bronze. Its light formulation ensures thatthe cream is easily absorbed into your skin, instantlygiving it a perfectly even tone that looks natural.


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Diffusion of Innovation The diffusion of innovations theory seeks to explain

how and why new ideas and practices are adopted,

with timelines potentially spread out over long

periods.

It is designed in two process:

1. Diffusion2. Adoption


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The diffusion processThe innovation Various approaches

have been taken to

define new product:

1.Firm oriented

2.Product oriented

3.Market oriented

4.Consumer oriented

The channels ofcommunicationThe social systemTime


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The diffusion processThe innovation how quickly

innovation spread

depends on channel

on communication.

There are two

sources for

communication:I. Impersonal

II. Interpersonal

The social systemTime


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The diffusion processThe innovation It is a physical, social or

cultural environment in

which people belong

and within which theyfunction:

It can be of two type :

I. Traditional social

systemII. Modern social system

The channels ofcommunication

Time


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The diffusion processThe innovation Backbone of diffusion

process.

it pervades the study of

diffusion in threedistinct ways :

1. The amount of

purchase time.

2. The identification ofadopter categories

3. The rate of adoption.

The channels ofcommunicationThe social system


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Product characteristics that influence diffusion Relative advantage

Compatibility

Complexity Trialability

Observability

Resistance to innovation


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Relative AdvantageFactor CC CREAM BB CREAM

TEXTURE LIGHTER TEXTURE THANBB

LESS LIGHTER THAN CCCREAM

FINISH SEMI MATTE FINISH BETWEEN MATTE AND

DEWY

PIGMENTATION TARGETED TOWARD

COLOR CORRECTION

AND HIDING DARK

SPOTS, HIGHER

PIGMENTATION

LESSER PEGMENTATION

THAN CC CREAM

HYDRATION & OIL

CONTROL

MORE HYDRATING

THAN BB CREAM

LESS HYDRATING


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COMPATIBILITY

PACKAGING

TEXTURE

SMELL

PRICE

EASY TO APPLY


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COMPLEXITY

LOW COMPLEXITY AS EASY TO APPLY ON FACE.

Take a small drop of CC and apply on the back

of your hand

Gently blend into skin

Dab and apply the cream in dots across face

and neck and gently blend it using fingertips

Take a small amount of cream in your palmsand evenly apply all over face and neck


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TRIALABILITY

Free trial facility is available in each store of the

product. An executive will guide the customers on

the product and give them free demo regarding steps

to use it.


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OBSERVABILITY

The product information is easily available in the

internet. Customer can compare the product with

other skincare products. Customer can face difficulty

to observe first as not much advertising is done topromote the product.


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Adoption ProcessLakme cc cream


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Awareness


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Interest


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Introduction


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Evaluation- Review


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Lakme cc contest


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Trial

1726 likes the lakme cc cream


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Product availability


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Lakme contest


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Adoption

With in 3 days 2669

Likes .


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Adopter Categories

LAKME CC


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Product

Lakme Complexion Care cream

It combines the goodness of your daily skin cream with just the right touch of make-up to give youthat perfect look in just a few minutes.

Available in Two shades

Beige for Fair to Medium Skin tones

Bronze for Medium to dusky skin tones.

skin care benefits

sun protection (SPF 20)

moisturizing

brightening

freshness while its make-up benefits are an even skin tone and basic coverage.


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Price

Price 250 Rs

Quantity 30 ml


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Place

Online

flipkart

violetBag.com

www.nykaa.com

Lakme counters at the Lifestyle store

Shopper stop

Pantaloon Retail


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Promotion

You tube video

Facebook page

Lakm expert, Daniel Bauer says, Lakm CC cream is a result of Lakm

backstage expertise in beauty and make-up. It is a revolutionary new cream

that not only improves your skin tone but also nourishes and moisturises your

skin. So your skin looks as if itsbeen pampered and styled by an expert,

every day

en.paperblog.com

TV advertisement


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Documents

Lakme Complexion Cream