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5 Key SEO Elements
5 KEY SEO Elements for YOUR Blog
Mary E. [email protected]/blogwww.twitter.com/RichmondSEOwww.linkedin.com/in/MaryArcher
1 © 2010 Strategic Ranking
Sadie Lu
2 © 2010 Strategic Ranking
Shameless Plug Guest Pet Bloggers WANTED! RichmondPetLovers.com and sister blog
RichmondDogs.com
3 © 2010 Strategic Ranking
5 Key SEO Elements
1. SEO-friendly Blog Design2. A Killer Keyword Strategy3. A Killer Linking Strategy4. Killer Content, Optimized Feeds &
Social Media5. On-going Analytics & Tweaking
4 © 2010 Strategic Ranking
SEO-friendly Design
Clean, valid and optimized code is KEY Search Engines analyze the HTML code of your
blog to find the content that tells them what a particular blog or post is about and where to rank it
If your code is bloated and full of errors, the search engines may have a difficult time figuring out what your blog or posts are about
Separate HTML code from the other stuff (CSS, PHP, JavaScript, etc.)
5 © 2010 Strategic Ranking
Clean HTML Code
6 © 2010 Strategic Ranking
Blogging Platforms & Themes
Host your own Blog (no blogspot.com, typepad.com, wordpress.com)
All blogging platforms are NOT equal WordPress RULES! All WordPress themes are NOT equal Recommend Thesis Theme for WordPress by
DIY Themes http://diythemes.com/thesis/ (SEO-friendly design options and tools)
7 © 2010 Strategic Ranking
Killer Keyword Strategy
Keyword Analysis Define your target keywords for overall site
and each blog post
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Keyword Placement
Post titles Post descriptions Post URLs Headings <h1>, <h2>, <h3> Copy of post Image alt text Image description Categories and tags
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WordPress Edit Post
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Keyword Tips
Think it through Don’t over do it Don’t allow post permalink pages or category
pages to be auto-generated Use synonyms, common misspellings,
multiple verb tenses, etc. Keep post titles below 65 characters in length Craft keyword-rich, benefit-oriented page
titles to entice readers
11 © 2010 Strategic Ranking
Killer Link Strategy
Search Engines find and value (rank) your blog based on whose linking to it
It’s about the “quality” of the links; not the “quantity” Think about your online reputation Topic-relevant links Links from authoritative sources How someone links to you matters How you link to your posts within your own blog matters
12 © 2010 Strategic Ranking
Internal Link Strategy
Multiple URLs for your blog (canonicalization tag – 301 redirects)
Don’t index unnecessary pages (disallow in robot.txt file)
Organize blog by keyword-rich categories and tags (delete date-based hierarchy or rel=no follow date links)
Make comment links no follow (rel=no follow) Create an XML site map Use related post links & keyword-rich anchor
text when linking to other internal posts 13 © 2010 Strategic Ranking
Link Anchor Text
Bad<a href=http://richmonddogs.com/dog-groomer-
goes-wild/ >Read the full article</a>
Good<a href=http://richmonddogs.com/dog-groomer-
goes-wild/ >Dog groomer goes wild</a>
14 © 2010 Strategic Ranking
External Link Strategy
Get listed in top blog directories like http://blogs.botw.org/ and http://portal.eatonweb.com/
Get links from relevant vertical directories Get & promote links from (do follow) social
bookmarking sites like http://digg.com and http://www.stumbleupon.com
Get links in copy of relevant blogs/sites with good page rank and high number of readers
Become a Guest Blogger in relevant blogs with good page rank and high number of readers
Post comments with links to your blog/posts in relevant blogs and discussion boards
15 © 2010 Strategic Ranking
Content, Feeds & Social Media
Content really is KING (post quality content often) Take control of your RSS feeds (feeds should be to
your URL or use feedburner’s My Brand service) Optimize RSS feeds (full text, keyword-rich site
and item titles, and descriptions) Unique RSS feeds for categories and tags (each
category/tag should have it’s own feed) Use Social Media Apps for SEO & to drive traffic to
your blog (facebook, twitter, linkedin)
16 © 2010 Strategic Ranking
Analytics & Tweaking
“You can’t improve what you don’t measure”
Install Google Analytics on your blog http://www.google.com/analytics/
Monitor referring sites, visitors, page views, keywords used, etc.
Look for opportunities for improvement, tweak, monitor and measure
17 © 2010 Strategic Ranking
YOU Can Do This
Go slow Make small changes and measure
results SEO is a process Keep your readers in mind
18 © 2010 Strategic Ranking
WordPress SEO Plugins
All in One SEO Pack SEO Title Tag Automatic SEO Google XML Sitemaps Meta Robots WordPress plugin Nofollow Case by Case Platinum SEO Plugin SEO Friendly Images
© 2010 Strategic Ranking19
Thank You!
© 2010 Strategic Ranking20
