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Mary Archer, of Strategic Ranking and Richmond Pet Lovers blog, spoke on search engine optimization and SEO myths at the BlogPaws 2010 West pet blogging and social media conference in Denver on September 9-11, 2010.
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SEO Myths Debunked
Mary E. [email protected]/blog @RichmondSEO linkedin/in/MaryArcher
RichmondPetLovers.com/blog@RichmondPets facebook.com/RichmondPetLovers
1 © 2010 Strategic Ranking
Shameless Plug
2 © 2010 Strategic Ranking
Sadie Lu & Sally Mae
3 © 2010 Strategic Ranking
Sadie Lu & Sally Mae
4 © 2010 Strategic Ranking
#1: SEO Myth (True or False)?
1. You need to submit your URL to Search Engines in order for them to index your site/blog.
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Tails Down! False
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Submitting your site to SE
You do not need to submit your site/blog to the Search Engines.
It is best to let them find you via links to your site.
7 © 2010 Strategic Ranking
#2: SEO Myth (True or False)?
2. Meta tags are the most important factor in search engine rankings.
8 © 2010 Strategic Ranking
Tails Down! False
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Meta Tags
The keyword meta tag will not help your ranking.
Although SEs may not give much ranking weight to your meta description tags, they can use them to identify what your site is about as can your readers.
Craft keyword-rich, benefit-oriented page titles and descriptions to entice readers.
10 © 2010 Strategic Ranking
#3: SEO Myth (True or False)?
3. An XML Site map will increase your site/blog Search Engine rankings.
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Tails Down! False
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XML Site Map
XML site maps can help SE index sites, but will not boost your rankings.
HTML site maps (with text links) can help readers and SE easily navigate throughout your site.
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#4: SEO Myth (True or False)?
4. Updating the content on your site/blog frequently will increase your rankings.
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Tails Down! False
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Updating Content
Fresh content in and of itself is not a factor in SE ranking, however, SE and readers will crawl/visit your site more frequently if you update your content on a regular basis.
© 2010 Strategic Ranking16
#5: SEO Myth (True or False)?
5. Trading links with other sites will help your rankings.
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Tails Down! False
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Trading Links
Reciprocal links will not boost your SE rankings. Watch out for schemes and directories that promote link exchanges.
Focus on getting links from relevant quality sites and directories.
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Quick Blog Tips
Use relevant keywords in your posts (don’t over do it)
Craft keyword-rich, benefit-oriented page titles and descriptions to entice readers
Organize blog by keyword-rich categories and tags
Optimize the post URL “slug” Optimize post images (Inter)link to old posts Get links to your blog from relevant
authoritative sources20 © 2010 Strategic Ranking
Analytics & Tweaking
“You can’t improve what you don’t measure”
Install Google Analytics on your blog http://www.google.com/analytics/
Monitor referring sites, visitors, page views, keywords used, etc.
Look for opportunities for improvement, tweak, monitor and measure
21 © 2010 Strategic Ranking
Thank You!
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