SEO for superheroes (BlogPaws 2013)

SEO For Superheros

TheEasyBit

(We l l , eas ie r )

Th i sPresen ta t i on

BlogPaws 2013 – SEO Pro - @mattbeswick


Basic Understanding

• Technical Optimisation• Keyword Research• On-Site• Off-Site (Link Building)• Social

Correlation is NOT Causation


Let me put it another way...



Yeah Yeah Yeah...

Teach me the GOODstuff!

BetterKeywordResearch


Ubersuggest.org


Übersuggest.org


Übersuggest.org


RemoveThin

Content


Thin Content


1. Use tag pages sparingly or noindex them.

2. Edit robots.txt to block search result pages.

3. Don’t go OTT with category pages.

OptimiseCategory

Pages




ImplementSchemaMarkup


Schema Markup


http://schema-creator.org/

Author Markup


FixOrphaned

Links


WTF are Orphaned Links?!


Orphaned Links


1. Find all links pointing to your site – Majestic SEO.

2. Remove any duplicates.

3. Check to see if these are 404 errors

4. If so, 301 redirect them

Orphaned Links


I did this for BlogPaws.com and found 4 pages…

… Then for dogtipper.com and found 28…

Then for Dogster.com and found 39!

Awesome Guide:http://www.teapotcreative.co.uk/orphaned-

links

BuildCool

Content


Infographics


If you can, hire an artist to create you some great graphics.

http://www.pet365.co.uk/blog/pet-infographics/


Infographic Creation

99designs.com – Post a job, get bids.

dribble.com – Find a designer.

piktochart.com – Build your own.

Infogr.am – Again, create your own.

TheImportance

OfOutreach



Other Content

Slideshare.net – Upload slide decks.

Quora.com – Be an authority.

Wistia.com - Create and host amazing video.

Dipity.com - Build timelines (or use timeline.js if you’re more technical)


But all I want to do isWRITE!


Let’s go into a bit more depth on a few

things...


Go Big or Go Home!

http://www.seomoz.org/blog/what-kind-of-content-gets-links-in-2012


Go Big or Go Home!

http://www.seomoz.org/blog/what-kind-of-content-gets-links-in-2012


Not Just for You

• Write for other relevant sites

• Amazing at Social Media? Write for socialmediatoday.com

• Use MyBlogGuest.com for quick exposure

• Sign up for bloggerlinkup.com

• Remember, make sure that the quality is as good for other blogs and sites as it is for your own.


Find Opportunities

• inurl:”write for us” dog training

• intitle:”write for us” dog training

• inpostauthor:guest dog training

• Inurl:”guest post” dog training

• Or… just search for dog training, find a good site, and get in touch with them!

Authorship&

Author Rank


Co-occurence


searchenginejournal.com

The Power ofRelationships

Community.Friends.

Influencers.


Relationships for SEO?!


EmailBlogger Make Friends

Meet More Friends

Told About BlogPaws

Speak at BlogPaws

2012

Write for BlogPaws

Get Link

Get More Promotion

Speak at BlogPaws

2013

Email YvonneMake Friends

Go to SearchLove

Boston


Fight The Man!


Turnto

theDARK side?


Header Text

Body Text

GoogleIs

ComingFor

YOU!


OutsourcingYou don’t

have to do it all

yourself.



oDeskIs LikeMagic!


ExampleResearchProject

Hi,

We need someone to help us research contact information for a list of websites. For this job you will need to be able to use Microsoft Excel, Read English and Browse the Internet.

When applying please include the phrase “I have read the description and can start immediately”.

Looking forward to your application,

MattBlogPaws 2013 – SEO Pro -

@mattbeswick

FactsAnd

Figures


148Applications

Within

7Hours


Lowest Bid...


$0.54/hr

Number that can Follow

instructions...


75!(I even outsourced checking this - cost me less than $1).

Interview Process


1. Order by cheapest2. Hire the first 8 people3. Send them spreadsheet &

instructions

Data Gathered


First NameLast Name

Email AddressURL of Contact Form

Is the site about dogs?Is the the site about cats?Does the site have a blog?

How nice looking is the site?

Sites (double) Researched in

24 hours


800

Total Spend


$33.14

There really is light at

the end of the tunnel.


Thanks!Questions?@mattbeswick

www.mattbeswick.co.uk

s l i deshare .ne t /mat tbesw ick

Technology

SEO for superheroes (BlogPaws 2013)