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DO YOU REALLY WANT TO CHANGE THE WORLD?
A guide to create, build and sustain a business in the industrial revolution 4.0
João Perre Viana
ABOUT FAILURE
01
ABOUT FAILURE
➤ Be careful with the “culture” of - We expect you to fail (fast)
➤ Use failure in your own benefit (and learn VC language)
➤ Learn from experience (especially failure from others)
➤ Love, love and love what you do…you will need it everyday
“I never loose. Either I win or I learn
-Nelson Mandela
I learn a lot :)
-João Perre Viana
EVERYONE , EVERYTHING
NEEDS A FRAMEWORK
02
DO I REALLY NEED A FRAMEWORK ?
➤ Yes you do…everybody does!
➤ Learn and master the process
➤ Adapt and fine tune your learnings
➤ Create your own Framework
➤ Share, share, share
➤ The more you share the more you receive and learn…new
OPPORTUNITY SPACES
03
OPPORTUNITY SPACES
➤ Understand what you (your venture) want to be
➤ Pain killer or Vitamin?
➤ Quantify the value of your solution
➤ Be clear about what you are providing to your customers
➤ Create your own monitoring agenda of trigger points
TO TEAM UP OR NOT
TO TEAM UP 04
“Until one is committed, there is hesitancy. Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it. Begin it now.
-Goethe
PROCESS OF BUILDING TEAMS
➤ Determine who are founders and who are executives
➤ Identify the CEO
➤ Define the characteristics of the start-up team
➤ Recruit the start-up team
➤ Develop the team and a culture of corporate integrity
➤ Develop and modify the team over stages of company´s life
BUSINESS MODELS
VS BUSINESS
PLANS05
The value proposition needs to have…value
BEFORE START “COOKING” A NEW VENTURE MAKE SURE YOU HAVE THIS “INGREDIENTS”
➤ A clear, simple mission statement
➤ A business vision, business model and go-to market strategy
➤ A product or service with high value and clear differentiation
➤ A quantitative statement of the benefits of the solution
➤ A Deep understanding of the competition
➤ A financial plan that anticipates risks and key milestones
➤ A value proposition, compelling to the market and investors
MONEY, INVESTORS
+ BEAT ME UP
BOARDS06
If you ask for advice, you´ll be much more likely to get funding.
If you ask for funding, you´ll be much more likely to get advice.
“If you´re choosing investors for their money or deal terms alone, you´re at great risk.
-Entrepreneur that choose the wrong investors
WHEN AND HOW TO ASK FOR MONEY ?
➤ Always!!!
➤ Different stages of the business request different amounts
➤ If you know where you are going, you know who to talk with
➤ Venture Capital, learn the language
➤ Choose the Right investors
➤ Approach Properly
➤ Master the art of meeting for funding
➤ Lead investors / funding rounds
➤ Board of Directors / Beat me up board
EXECUTION07
“There are probably hundreds or even thousands of individuals around the world who have had the same idea you´ve had. The primary difference between you and them will be your ability to execute.
- Experienced Entrepreneur
EXECUTION
➤ Choosing a Location
➤ Financial Management
➤ Building the organization
➤ Product management
➤ Early customers and early revenues
➤ Corporate partnerships
➤ Serendipity
DO THIS MISTAKES
AND YOU WILL DIE MUCH SOONER THAN PLANNED
08
“The most common venture killers are avoidable.
-Bankrupted Entrepreneur
FATAL MISTAKES
➤ Failing to know your customer
➤ Keeping the wrong CEO
➤ Mismanaging Finances
➤ Being overconfident
➤ Failing to anticipate future industry developments
YOU WILL KNOW WHEN IT
IS THE RIGHT TIME TO CROSS
THE STREET09
THE CROSSOVER STAGE
➤ You must learn to make strategic choices
➤ Sell the company
➤ Find new investors
➤ Merge with another company
➤ IPO
➤ Stop and start over again
YOUR FUTURE
10
ENSURING THE FUTURE
➤ Start at the top (You must set the tone)
➤ Know how to manage exceptionally creative people
➤ Establish a culture that motivates innovators
➤ Establish a common language and process
➤ Make innovation the core business of your business
➤ Make innovation everyone´s job
➤ Innovate continuously
“What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others.
-Pericles
