Collaborative Innovation Masterclass

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<ul><li><p>WINCANTON</p><p>www.wecreateworldwide.com</p><p>@nickjankel</p></li><li><p>COLLABORATION INNOVATION </p><p>!</p><p>KEYNOTE</p><p>@nickjankel</p><p>Dec 2014</p></li><li><p>-1993 Medical science &amp; philosophy -1997: Brand planer at TBWA: PlayStation, Nike, LDV, Nivea, Holsten </p><p>Pils, John Smiths </p><p>-1999: Created brand agency: Vodafone, Xbox, Disney, No.10 Downing St </p><p>-2005: Created WECREATE Worldwide -2008-11: Breakthrough Coach on BBC &amp; MTV -2011: Launched wisdom &amp; wellbeing company Ripe &amp; Ready -2014: Switch On: Unleash Your Creativity and Thrive with the New </p><p>Science &amp; Spirit of Breakthrough</p><p>Ticket to Ride</p></li><li><p>Leadership development for innovation, creativity &amp; collaboration </p><p>Storytelling &amp; purpose exploration for companies &amp; leaders </p><p>Conscious leadership &amp; business Sustainable &amp; strategic innovation Collaborative and open innovation </p><p>Service design Business model innovation</p><p>www.wecreateworldwide.com</p><p>Empowerment, happiness &amp; wellbeing programmes for digital </p><p>employees !</p><p>Branded content empowerment, happiness &amp; well-being for digital </p><p>consumers co-created with progressive brands </p><p>www.www.ripeandready.com</p></li><li><p>5KODAK INVENTED THE DIGITAL CAMERA BUT </p><p>COULDNT UNDERSTAND WHERE VALUE RESIDES FOR THE NETWORKED </p><p>CONSUMER</p></li><li><p>614 MILLION ACCOUNTS </p><p>CREATED IN 2011. A BILLION DOLLARS.</p></li><li><p>wecreateworldwide.combreakthrough for a brilliant world 2005-2014 WECREATE WORLDWIDE LTD</p><p>SPENT by kodak (&amp; MUBARAK) to stay at the top </p><p>imagine the number of MBAs, consultants, processes... </p><p>Why did they fail?</p><p>$$$$$$$$$$$$$</p></li><li><p>FIT OR FAILlaw of </p><p>requisite variety</p><p>CHANGE IS RELENTLESS</p></li><li><p>wecreateworldwide.combreakthrough for a brilliant world 2013 WECREATE WORLDWIDE LTD</p><p>BreakthroughDISCOVERING PROBLEMS</p><p>CURRENT operating CONDITIONS 1995</p><p>future operating CONDITIONS 2005</p><p>blockbuster netflix</p></li><li><p>wecreateworldwide.combreakthrough for a brilliant world 2005-2014 WECREATE WORLDWIDE LTD</p><p>GROWTHCannot come from re-structures, cost-savings &amp; acquisitions alone... </p><p>in saturated markets </p><p>with rapidly changing needs, realities, contexts </p></li><li><p>wecreateworldwide.combreakthrough for a brilliant world 2005-2014 WECREATE WORLDWIDE LTD</p><p>Definition !</p><p>INNOVATION: THE leverage of ideas TO CREATE CHANGE / IMPACT</p></li><li><p>INNOVATIONWHAT DRAWS YOU TO IT OR ENERGISES YOU ABOUT IT? </p><p>WHEN YOU HAVE EXPERIENCED IT HAPPENING, WHAT HAS NOURISHED IT? </p><p>WHEN &amp; HOW HAVE YOU FELT RESISTANCE TO IT? </p><p>Exploration</p></li><li><p>wecreateworldwide.combreakthrough for a brilliant world 2005-2014 WECREATE WORLDWIDE LTD</p><p>ideation is one small part of </p><p>strategic innovation</p></li><li><p>wecreateworldwide.combreakthrough for a brilliant world 2005-2014 WECREATE WORLDWIDE LTD</p><p>INNOVATIONgenerates possibility WHERE THERE WERE JUST PROBLEMS </p><p>we switch on to break through challenges, constraints, conventions, crises </p><p>Hearts &amp; heads, implemented by hands </p></li><li><p>wecreateworldwide.combreakthrough for a brilliant world 2013 WECREATE WORLDWIDE LTD</p><p>Innovation</p></li><li><p>wecreateworldwide.combreakthrough for a brilliant world 2013 WECREATE WORLDWIDE LTD</p><p>Innovation</p><p>modern computing</p></li><li><p>wecreateworldwide.combreakthrough for a brilliant world 2013 WECREATE WORLDWIDE LTD</p><p>Breakthroughthe laptop</p></li><li><p>wecreateworldwide.combreakthrough for a brilliant world 2013 WECREATE WORLDWIDE LTD</p><p>Breakthroughthe hospital</p></li><li><p>wecreateworldwide.combreakthrough for a brilliant world 2013 WECREATE WORLDWIDE LTD</p><p>Breakthroughmodern war</p></li><li><p>wecreateworldwide.combreakthrough for a brilliant world 2005-2014 WECREATE WORLDWIDE LTD</p><p>Definition !</p><p>breakthrough innovation: creating new ways of being, beliefs &amp; behaviours THAT FIT THE the world AS IT changes</p></li><li><p>Switched on people are either delusional or visionary. </p><p>!</p><p>Either way, they see a breakthrough where no-one else can see one.</p></li><li><p>Innovation is in our DNA and </p><p>makes us human</p><p>10 tools to 1010 in 5000 years</p></li><li><p>Vegetable Peel Soup Recipe Ingredients: !</p><p>1. 1/2 cup carrot Peels 2. 1/2 cup cucumber peels 3. 1/2 cup ridged gourd peels 4. 1/4 cup potato peels 5. 1 tsp corn flour 6. Pinch of sugar 7. Salt to taste 8. Pepper powder as per taste 9. Water as per requirement </p><p>Source: http://www.boldsky.com/cookery/soups-snacks-drinks/vegetarian-soup/vegetable-peel-soup-recipe-250211-aid0111.html</p></li><li><p>wecreateworldwide.combreakthrough for a brilliant world 2005-2014 WECREATE WORLDWIDE LTD</p><p>CHALLENGEAS WE GROW UP, we do not change our ways of being / beliefs / behaviours easily! </p><p>!</p><p>!</p></li><li><p>BmusicExploration</p></li><li><p>CubismExploration</p></li><li><p>wecreateworldwide.combreakthrough for a brilliant world 2005-2014 WECREATE WORLDWIDE LTD</p><p>people do not change ways of being / beliefs / behaviours easily! !</p><p>!</p><p>Not rational! </p><p>!</p><p>!</p><p>!</p><p>!</p></li><li><p>!beliefs driven by emotions </p><p>SYSTEM favors predictability (surviving) over creativity (thriving) !</p><p>!</p><p>Sources: Antonio DAmasio, Baba Shiv, Andrew Newberg, Jonathan Haidt</p><p>IRRATIONAL</p></li><li><p> STRESS RESPONSE ACTIVATED</p><p>less neural plasticity as age </p><p>favor predictability over spontaneity </p><p>reliance on old patterns </p><p>RIGIDSource: Scientific American</p></li><li><p>wecreateworldwide.combreakthrough for a brilliant world 2005-2014 WECREATE WORLDWIDE LTD</p><p>CONFIRMATIONbias: seek evidence TO SUPPORT existing beliefs AND MAKE them APPEAR...</p><p>RIGHT!Source: U of Illinois / Scientific American</p></li><li><p>FINISHTHE SENTENCES</p><p>Exploration</p></li><li><p>facts can actually </p><p>reinforce old beliefs </p><p>BACKFIRE EFFECT</p><p>Source: Scientific American; U of Michigan</p></li><li><p>wecreateworldwide.combreakthrough for a brilliant world 2013 WECREATE WORLDWIDE LTD</p><p> Ipsos MORI / Kings College London </p><p> Out of every 100 people in Britain, about how many do you think are: </p><p>We have a very odd view of our population... </p><p>Base: 1,015 British adults aged 16-75 Source: RSS/Ipsos MORI 2013; Census 2011, NOMIS; 2011 Census, Population and Household Estimates for England and Wales (July 2012) ONS; Families and Households, 2012 (November 2012) ONS.. </p><p>34 36 </p><p>30 </p><p>22 24 28 </p><p>Mean 59 </p><p>16 11 </p><p>8 5 3 </p><p>Actual </p><p>Christian Aged 65+ Black/Asian Unemployed Muslim Single parents </p><p>Breakthrough</p><p>Source: Ipsos Mori</p><p>Breakthrough</p></li><li><p>THINK TENDS TOWARDS CONFORMITY &amp; AGREEMENT </p><p>!</p><p>INFLUENCEABLE</p><p>Source: Harvard Business Review; Intro to Social Psychology</p></li><li><p>wecreateworldwide.combreakthrough for a brilliant world 2005-2014 WECREATE WORLDWIDE LTD</p><p>GROUPTHINK!</p></li><li><p>Sydney Finkelstein, Why Smart Executives Fail</p><p>Failures [are] caused by four patterns of behavior: flawed executive mindsets that throw o a companys perception of reality; delusional attitudes that keep this inaccurate reality in place; breakdowns in communications systems developed to handle potentially urgent information; and leadership qualities that keep a companys executives from correcting their course.</p></li><li><p>wecreateworldwide.combreakthrough for a brilliant world 2005-2014 WECREATE WORLDWIDE LTD</p><p>ASSUMPTIONSmother of all $%^# Ups !</p></li><li><p>wecreateworldwide.combreakthrough for a brilliant world 2005-2014 WECREATE WORLDWIDE LTD</p><p>ASSUMPTIONSDRIVE every DELIVERY MODEL, ORG process &amp; BUSINESS MODEL </p><p>Underpin all enterprise breakthroughs </p><p>AND therefore all ENTERPRISE breakdowns </p><p>!</p><p>!</p></li><li><p>WHO BELIEVESabove average driver? </p><p>above average friend? </p><p>Exploration</p></li><li><p>COLLABORATIVE TEAMSincrease the flow of ideas, challenges, debate &amp; difference </p><p>guard against assumptions and the failures they bring</p></li><li><p>wecreateworldwide.combreakthrough for a brilliant world 2013 WECREATE WORLDWIDE LTD</p><p>Breakthrough</p><p>INNOVATION EMERGES FROM A HEALTHY NETWORK OF HUMAN BEINGS </p><p>WHO DISCUSS IT, CREATE SPACE FOR IT, CONNECT ON IT, CULTIVATE IT, ITERATE </p><p>IT, EXPRESS IT TOGETHER </p></li><li><p>COLLABORATIONDiverse teams more innovative than groups of similar genii </p><p>entrepreneurs with creative networks 3 x innovative than those without </p><p>extent of openness in our networks predicts career success </p><p>decr. transaction costs, incr. flow of ideas </p><p>Sources: Martin Ruef, Princeton; The New England Journal of Medicine; University of Chicago</p></li><li><p>COLLABORATIve INNOVATION </p><p>!</p><p>MASTERCLASS I</p><p>@nickjankel</p><p>Dec 2014</p></li><li><p>COLLABORATIONgame </p><p>Exploration</p></li><li><p>1Co-Creative</p><p>Collaborative</p><p>Cooperative</p><p>Closed</p></li><li><p>GLOBAL O.S. </p><p>IS CHANGING</p></li><li><p>TRIBES HUNTER-</p><p>GATHERERS </p></li><li><p>TRIBAL O.S. IS UNDERPINNED BY KITH &amp; </p><p>KIN, GROUP IDENTITY, MAGIC </p><p>!</p><p>THE STRONG WIN !</p></li><li><p>TRIBES HUNTER-</p><p>GATHERERS HIERARCHIES / </p><p>BUREAUCRACIES</p></li><li><p>HIERARCHY O.S. IS UNDERPINNED BY STATUS &amp; PRIVILEGE, IMPERIALISM, ARMIES, NATIONALISM, </p><p>IDEOLOGIES !</p><p>THE POWERFUL WIN !</p></li><li><p>TRIBES HUNTER-</p><p>GATHERERS HIERARCHIES / </p><p>BUREAUCRACIES</p><p>MARKETS</p></li><li><p>MARKET O.S. IS UNDER-PINNED BY </p><p>CAPITAL, EFFICIENCIES, INNOVATION, </p><p>CORPORATIONS &amp; COLONIALISM </p><p>THE INDUSTRIOUS / RUTHLESS WIN </p><p>!</p></li><li><p>TRIBES HUNTER-</p><p>GATHERERS HIERARCHIES / </p><p>BUREAUCRACIES</p><p>MARKETS</p><p>NETWORKS</p></li><li><p>NETWORK O.S. IS UNDER-PINNED BY </p><p>THE WWW, P2P, COLLECTIVE IQ, CO-OPERATION, </p><p>COMMON PURPOSE </p><p>!</p><p>!</p><p>THE COLLABORATIVE </p><p>WIN </p><p>youtube reaches more of the digital generations than TV</p></li><li><p>!"There will not be any hegemonic power. Power will shift to networks and coalitions in a multi-polar world.</p><p>National Intelligence Council Global Trends Report 2013</p></li><li><p>wecreateworldwide.combreakthrough for a brilliant world 2013 WECREATE WORLDWIDE LTD</p><p>BreakthroughDISCOVERING PROBLEMS</p><p>CURRENT operating CONDITIONS 2014</p><p>future operating CONDITIONS 2019</p><p>WINCANTON NOW WINCANTON SOON</p></li><li><p>COLLABORATIONsolve more ambitious problems </p><p>more diverse ideas &amp; solutions </p><p>build trust, agility, adaptability </p><p>implement faster, cheaper, better </p></li><li><p>www.wecreate.cc</p><p>DOMINATION</p></li><li><p>www.wecreate.cc</p><p>DISSIPATION</p></li><li><p>www.wecreate.cc</p><p>DISINTEGRATION</p></li><li><p>BACTERIA BETTER ABLE TO COLLABORATE THAN MOST OF US!</p></li><li><p>COMPETITIONHard-wired into economy, organisations, schools etc !</p></li><li><p>Our intuitive responses, or first instincts, tend to lead to cooperation rather than selfishness. </p><p>SCIENTIFIC AMERICAN NOV 2012</p></li><li><p>COLLAB IQTHE pre-requisite for winning in network o.s. !</p><p>BOOSTED, EMPOWERED, UNLEASHED !</p></li><li><p>Charles Darwin</p><p>In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most eectively have prevailed.</p></li><li><p>www.wecreateworldwide.com</p><p>@nickjankel</p></li><li><p>COLLABORATIve INNOVATION </p><p>!</p><p>MASTERCLASS II</p><p>@nickjankel</p><p>Dec 2014</p></li><li><p>If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions. !</p><p>Albert Einstein</p></li><li><p>PROBLEMScrucial to creativity </p><p>!</p><p>!</p></li><li><p>All life is problem-solving from the amoeba to Einstein !</p><p>Karl Popper</p></li><li><p>wecreateworldwide.combreakthrough for a brilliant world 2013 WECREATE WORLDWIDE LTD</p><p>Breakthrough</p><p>Breakthrough innovation process</p><p>Inspire: Stories, engagement, experiences that compel people to change and act</p><p>Interplay: Collaboration, participation, crowds for better, faster, cheaper breakthrough </p><p>Insight: Deep intelligenceinto systems, users, precedents that open up possibilities</p><p>Breakthrough: Leveraging insights, switching assumptions and exploding myths to create transformative ideas </p><p>Imagine: Vision, concepts, propositions which tap into deep, systemic insight and move the world forward towards brilliance </p><p>Invent: Ecosystems, prototypes, blueprints, models that maximize positive impacts across profit, people, planet and purpose </p><p>Implement: Strategy, performance, culture that overcome resistance and deliver brilliantly </p><p>Ignite: Passion, purpose, intentions that align the team around a problem to breakthrough</p><p>breakthrough</p><p>Order</p><p>Chaos</p></li><li><p>wecreateworldwide.combreakthrough for a brilliant world 2013 WECREATE WORLDWIDE LTD</p><p>Breakthrough</p><p>problem definition checklist</p><p>1. Driven by emerging constraints </p><p>2. Impacts a large number of customers or a small number very intensely</p><p>3. If solved, would deliver profit</p><p>4. If solved, would deliver tangible positive impact to people &amp; planet</p><p>5. Unsolved because it is hard or not recognised vs. irrelevant </p><p>6. Your industry can take responsibility for it </p></li><li><p>PROBLEM 1985 38% new cars bought by 21-34 yr olds 2010 27%... !</p></li><li><p>REACTIONFORD introduces fiesta. jumps on social media </p><p>GM works with youth branding consultancy</p></li><li><p>CREATIONWHAT ELSE IS POSSIBLE WHEN YOU CHALLENGE ASSUMPTIONS AND BREAK THROUGH?</p></li><li><p>12</p><p>34</p><p>5</p><p>6</p><p>breakthrough</p><p>wecreateworldwide.combreakthrough for a brilliant world 2013 WECREATE WORLDWIDE LTD</p><p>Innovation</p><p>Use the space to write your answers</p><p>1. problem What is the problem, in human terms? </p><p>2. Proposition What is the currentproposition that resultsin this problem? </p><p>3. Assumptions What do we have to believe to generate and validate this proposition? </p><p>4. Breakthrough Insight What are more insightful,future-positive beliefs? !</p><p>5. Breakthrough proposition What ideas or concepts to solve the problem emerge from this insight? </p><p>6. Breakthrough vision What vision do you have of the impact of this proposition? </p><p>THE BREAKTHROUGH ENGINE</p><p>PURPOSE What is your/org purpose? Why do you exist? </p><p>1</p><p>2</p><p>34</p><p>5</p><p>6</p><p>breakthrough</p></li><li><p>12</p><p>34</p><p>5</p><p>6</p><p>breakthrough</p><p>wecreateworldwide.combreakthrough for a brilliant world 2013 WECREATE WORLDWIDE LTD</p><p>Innovation</p><p>Use the space to write your answers</p><p>1. problem What is the problem, in human terms? </p><p>2. Proposition What is the currentproposition that resultsin this problem? </p><p>3. Assumptions What do we have to believe to generate and validate this proposition? </p><p>4. Breakthrough Insight What is a more insightful,future-positive belief? !</p><p>6. Breakthrough vision What vision do you have of the impact of this proposition? </p><p>PURPOSE What is your/org purpose? Why do you exist? </p><p>THE BREAKTHROUGH ENGINE</p><p>We sell American cars to target specific </p><p>demographics (and ensure they become </p><p>obsolete quickly). We sell the dream of car </p><p>ownership.</p><p>Millenials are buying less cars than they used to (40%-25% new cars). Mileage driven down. 30% less teens with licenses...</p><p>People need to own a car to feel free / rich / </p><p>safe. They will buy their own car to ensure this. Oil is cheap and suburban living far.</p><p>People want transport that fits a local, eco-conscious community life. They want to stay </p><p>connected to people and places. </p><p>!Ownership can actually </p><p>be a limit to freedom.</p><p>We help consumers to collectively own and </p><p>enjoy cars. !</p><p>Together, we are a club that shares the risks </p><p>and rewards of ownership whilst providing other </p><p>benefits locally and globally.</p><p>A world in which shared car ownership creates a win win win. </p><p>!Zipcars, RelayRides, </p><p>Autolib</p><p>To help people move together without limits</p><p>5. Breakthrough proposition What ideas or concepts to solve the problem emerge from this insight? </p></li><li><p>Jump to an answer... you might as well jump in the river.Russian Proverb</p></li><li><p>PROBETUNITIESBig data Sustainability demise of retailer a.i. rfid / iot bring your own device 5g robotics supply chain control tower test automation vehicle autonomy / automation multi-channel go faster solutions biometrics</p></li><li><p>TEST DRIVEbreakthrough engine</p><p>Exploration</p></li><li><p>wecreateworldwide.combreakthrough for a brilliant world 2005-2014 WECREATE WORLDWIDE LTD</p><p>emerge over time when we engage fully with a problem </p><p>connect things in new ways </p><p>INSIGHTSMUST BE CULTIVATED &amp; NURTURED</p></li><li><p>wecreateworldwide.combreakthrough for a brilliant world 2005-2014 WECREATE WORLDWIDE LTD</p><p>INSIGHT</p><p>INFORMATION</p><p>DATA</p><p>IDEA</p><p>MEANING &amp; VALUE</p></li><li><p>wecreateworldwide.combreakthrough for a brilliant world 2005-2014 WECREATE WORLDWIDE LTD</p><p>SOURCE OF INSIGHTPAST: precedents, historic successes &amp; failures </p><p>PRESENT: suppliers, USERS, providers, SYSTEMS mapping, other industries </p><p>FUTURE: lead-users, Scenario PLANNING, EDGE riders, Positive deviants</p></li><li><p>BEbreakthrough right </p><p>!</p><p>BEASSUMPTIONS INSIGHTS</p><p>out-dated ideas &amp; limiting models </p><p>future-positive business, process &amp; product innovation</p></li><li><p>People like to share, exchange and remix...</p></li></ul>

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