Collaborative Innovation Masterclass

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  • WINCANTON

    www.wecreateworldwide.com

    @nickjankel

  • COLLABORATION INNOVATION

    !

    KEYNOTE

    @nickjankel

    Dec 2014

  • -1993 Medical science & philosophy -1997: Brand planer at TBWA: PlayStation, Nike, LDV, Nivea, Holsten

    Pils, John Smiths

    -1999: Created brand agency: Vodafone, Xbox, Disney, No.10 Downing St

    -2005: Created WECREATE Worldwide -2008-11: Breakthrough Coach on BBC & MTV -2011: Launched wisdom & wellbeing company Ripe & Ready -2014: Switch On: Unleash Your Creativity and Thrive with the New

    Science & Spirit of Breakthrough

    Ticket to Ride

  • Leadership development for innovation, creativity & collaboration

    Storytelling & purpose exploration for companies & leaders

    Conscious leadership & business Sustainable & strategic innovation Collaborative and open innovation

    Service design Business model innovation

    www.wecreateworldwide.com

    Empowerment, happiness & wellbeing programmes for digital

    employees !

    Branded content empowerment, happiness & well-being for digital

    consumers co-created with progressive brands

    www.www.ripeandready.com

  • 5KODAK INVENTED THE DIGITAL CAMERA BUT

    COULDNT UNDERSTAND WHERE VALUE RESIDES FOR THE NETWORKED

    CONSUMER

  • 614 MILLION ACCOUNTS

    CREATED IN 2011. A BILLION DOLLARS.

  • wecreateworldwide.combreakthrough for a brilliant world 2005-2014 WECREATE WORLDWIDE LTD

    SPENT by kodak (& MUBARAK) to stay at the top

    imagine the number of MBAs, consultants, processes...

    Why did they fail?

    $$$$$$$$$$$$$

  • FIT OR FAILlaw of

    requisite variety

    CHANGE IS RELENTLESS

  • wecreateworldwide.combreakthrough for a brilliant world 2013 WECREATE WORLDWIDE LTD

    BreakthroughDISCOVERING PROBLEMS

    CURRENT operating CONDITIONS 1995

    future operating CONDITIONS 2005

    blockbuster netflix

  • wecreateworldwide.combreakthrough for a brilliant world 2005-2014 WECREATE WORLDWIDE LTD

    GROWTHCannot come from re-structures, cost-savings & acquisitions alone...

    in saturated markets

    with rapidly changing needs, realities, contexts

  • wecreateworldwide.combreakthrough for a brilliant world 2005-2014 WECREATE WORLDWIDE LTD

    Definition !

    INNOVATION: THE leverage of ideas TO CREATE CHANGE / IMPACT

  • INNOVATIONWHAT DRAWS YOU TO IT OR ENERGISES YOU ABOUT IT?

    WHEN YOU HAVE EXPERIENCED IT HAPPENING, WHAT HAS NOURISHED IT?

    WHEN & HOW HAVE YOU FELT RESISTANCE TO IT?

    Exploration

  • wecreateworldwide.combreakthrough for a brilliant world 2005-2014 WECREATE WORLDWIDE LTD

    ideation is one small part of

    strategic innovation

  • wecreateworldwide.combreakthrough for a brilliant world 2005-2014 WECREATE WORLDWIDE LTD

    INNOVATIONgenerates possibility WHERE THERE WERE JUST PROBLEMS

    we switch on to break through challenges, constraints, conventions, crises

    Hearts & heads, implemented by hands

  • wecreateworldwide.combreakthrough for a brilliant world 2013 WECREATE WORLDWIDE LTD

    Innovation

  • wecreateworldwide.combreakthrough for a brilliant world 2013 WECREATE WORLDWIDE LTD

    Innovation

    modern computing

  • wecreateworldwide.combreakthrough for a brilliant world 2013 WECREATE WORLDWIDE LTD

    Breakthroughthe laptop

  • wecreateworldwide.combreakthrough for a brilliant world 2013 WECREATE WORLDWIDE LTD

    Breakthroughthe hospital

  • wecreateworldwide.combreakthrough for a brilliant world 2013 WECREATE WORLDWIDE LTD

    Breakthroughmodern war

  • wecreateworldwide.combreakthrough for a brilliant world 2005-2014 WECREATE WORLDWIDE LTD

    Definition !

    breakthrough innovation: creating new ways of being, beliefs & behaviours THAT FIT THE the world AS IT changes

  • Switched on people are either delusional or visionary.

    !

    Either way, they see a breakthrough where no-one else can see one.

  • Innovation is in our DNA and

    makes us human

    10 tools to 1010 in 5000 years

  • Vegetable Peel Soup Recipe Ingredients: !

    1. 1/2 cup carrot Peels 2. 1/2 cup cucumber peels 3. 1/2 cup ridged gourd peels 4. 1/4 cup potato peels 5. 1 tsp corn flour 6. Pinch of sugar 7. Salt to taste 8. Pepper powder as per taste 9. Water as per requirement

    Source: http://www.boldsky.com/cookery/soups-snacks-drinks/vegetarian-soup/vegetable-peel-soup-recipe-250211-aid0111.html

  • wecreateworldwide.combreakthrough for a brilliant world 2005-2014 WECREATE WORLDWIDE LTD

    CHALLENGEAS WE GROW UP, we do not change our ways of being / beliefs / behaviours easily!

    !

    !

  • BmusicExploration

  • CubismExploration

  • wecreateworldwide.combreakthrough for a brilliant world 2005-2014 WECREATE WORLDWIDE LTD

    people do not change ways of being / beliefs / behaviours easily! !

    !

    Not rational!

    !

    !

    !

    !

  • !beliefs driven by emotions

    SYSTEM favors predictability (surviving) over creativity (thriving) !

    !

    Sources: Antonio DAmasio, Baba Shiv, Andrew Newberg, Jonathan Haidt

    IRRATIONAL

  • STRESS RESPONSE ACTIVATED

    less neural plasticity as age

    favor predictability over spontaneity

    reliance on old patterns

    RIGIDSource: Scientific American

  • wecreateworldwide.combreakthrough for a brilliant world 2005-2014 WECREATE WORLDWIDE LTD

    CONFIRMATIONbias: seek evidence TO SUPPORT existing beliefs AND MAKE them APPEAR...

    RIGHT!Source: U of Illinois / Scientific American

  • FINISHTHE SENTENCES

    Exploration

  • facts can actually

    reinforce old beliefs

    BACKFIRE EFFECT

    Source: Scientific American; U of Michigan

  • wecreateworldwide.combreakthrough for a brilliant world 2013 WECREATE WORLDWIDE LTD

    Ipsos MORI / Kings College London

    Out of every 100 people in Britain, about how many do you think are:

    We have a very odd view of our population...

    Base: 1,015 British adults aged 16-75 Source: RSS/Ipsos MORI 2013; Census 2011, NOMIS; 2011 Census, Population and Household Estimates for England and Wales (July 2012) ONS; Families and Households, 2012 (November 2012) ONS..

    34 36

    30

    22 24 28

    Mean 59

    16 11

    8 5 3

    Actual

    Christian Aged 65+ Black/Asian Unemployed Muslim Single parents

    Breakthrough

    Source: Ipsos Mori

    Breakthrough

  • THINK TENDS TOWARDS CONFORMITY & AGREEMENT

    !

    INFLUENCEABLE

    Source: Harvard Business Review; Intro to Social Psychology

  • wecreateworldwide.combreakthrough for a brilliant world 2005-2014 WECREATE WORLDWIDE LTD

    GROUPTHINK!

  • Sydney Finkelstein, Why Smart Executives Fail

    Failures [are] caused by four patterns of behavior: flawed executive mindsets that throw o a companys perception of reality; delusional attitudes that keep this inaccurate reality in place; breakdowns in communications systems developed to handle potentially urgent information; and leadership qualities that keep a companys executives from correcting their course.

  • wecreateworldwide.combreakthrough for a brilliant world 2005-2014 WECREATE WORLDWIDE LTD

    ASSUMPTIONSmother of all $%^# Ups !

  • wecreateworldwide.combreakthrough for a brilliant world 2005-2014 WECREATE WORLDWIDE LTD

    ASSUMPTIONSDRIVE every DELIVERY MODEL, ORG process & BUSINESS MODEL

    Underpin all enterprise breakthroughs

    AND therefore all ENTERPRISE breakdowns

    !

    !

  • WHO BELIEVESabove average driver?

    above average friend?

    Exploration

  • COLLABORATIVE TEAMSincrease the flow of ideas, challenges, debate & difference

    guard against assumptions and the failures they bring

  • wecreateworldwide.combreakthrough for a brilliant world 2013 WECREATE WORLDWIDE LTD

    Breakthrough

    INNOVATION EMERGES FROM A HEALTHY NETWORK OF HUMAN BEINGS

    WHO DISCUSS IT, CREATE SPACE FOR IT, CONNECT ON IT, CULTIVATE IT, ITERATE

    IT, EXPRESS IT TOGETHER

  • COLLABORATIONDiverse teams more innovative than groups of similar genii

    entrepreneurs with creative networks 3 x innovative than those without

    extent of openness in our networks predicts career success

    decr. transaction costs, incr. flow of ideas

    Sources: Martin Ruef, Princeton; The New England Journal of Medicine; University of Chicago

  • COLLABORATIve INNOVATION

    !

    MASTERCLASS I

    @nickjankel

    Dec 2014

  • COLLABORATIONgame

    Exploration

  • 1Co-Creative

    Collaborative

    Cooperative

    Closed

  • GLOBAL O.S.

    IS CHANGING

  • TRIBES HUNTER-

    GATHERERS

  • TRIBAL O.S. IS UNDERPINNED BY KITH &

    KIN, GROUP IDENTITY, MAGIC

    !

    THE STRONG WIN !

  • TRIBES HUNTER-

    GATHERERS HIERARCHIES /

    BUREAUCRACIES

  • HIERARCHY O.S. IS UNDERPINNED BY STATUS & PRIVILEGE, IMPERIALISM, ARMIES, NATIONALISM,

    IDEOLOGIES !

    THE POWERFUL WIN !

  • TRIBES HUNTER-

    GATHERERS HIERARCHIES /

    BUREAUCRACIES

    MARKETS

  • MARKET O.S. IS UNDER-PINNED BY

    CAPITAL, EFFICIENCIES, INNOVATION,

    CORPORATIONS & COLONIALISM

    THE INDUSTRIOUS / RUTHLESS WIN

    !

  • TRIBES HUNTER-

    GATHERERS HIERARCHIES /

    BUREAU